dpulibdoc.dpu.ac.th/thesis/127855.pdf · the marketing communicntion to persuasive and satisfaction...
TRANSCRIPT
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The Marketing Communicntion to Persuasive and Satisfaction to
Tourism of Sida resort Hotel Nakhonnayok
Bavonsan Cheadumrong
A Thesis Submitted in Fulfillment of the Requirements
for the Degree of Master of Arts (Communication)
Department of Budness Communication
Graduate school, DhurMj Pundit University
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Thesis Title The Marketing Communication to Persuasive and Satisfaction to
Tourism of Sida Resort Hotel Nakhonnayok
Author Bavonsan C headumrong
Thesis Advisor Asst. Prof. Dr. Asawin Nedpogaeo
Department Business Communication
Academic Year 2007
ABSTRACT
The study of The Marketing Communication to Persuasive and Satisfaction to
Tourism of Sida resort Hotel. The objectives of thesis were to study the Marketing
Communication for Persuasive , news perception, persuasion factors and Satisfaction to
Sida Resort Hotel of tourists.
This thesis was qualitative and survey research by using in-depth interviews
conducted with administrator, observation and questionnaire for data compilation. The
subject are Thai tourists S i b Resort Hotel during January- December 2006 total 36,999
persons. The sample size were prescribed by suing readymade table of Taro Yamane
based on 25,000 onwards. The reliability value in selection were approx 95% with emr
not exceeding 5% to revealed possible error as less as possible. Result selected sample
group were 400 subject.
The data collecred were analyzed with SPSS program by using the frequency,
percentage, means and Standard Deviation.
The marketing cornrnunjcation of Sida Resort Hotel consisted of nine
instrument activities : television, radio, magazine, media outdoor, handbill, publications,
person meha, sale promotion and event marketing media
The results have shown that the majority of tourists were between 26-35
years of age and are company employees the next are government officer the majority
education of level was bachelor's degree and income of tourists were more than 20,001
baht per month the status single.
The tourists most received news from television and the majority of tourists
received between 1.01 - 12 pm more 21 times per month. The tourists most received
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information about Sida Resort Hotels from person media the next are mass
communication and www.sidaresort.com
The important factor in making a decision to make a trip to the Sida Resort
Hotel is to touch the nature and mountain in the Sida Resort Hotel the s m d factor is
transportation convenience.
The overall Satisfaction of tourists in activities participation is messed as the
medium level, in servica and place are assassed the high level. DPU
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DPU
8~sn~r~ioa'uiufiaiuwfl1tl%89~f I ~ W ~ I ~ I W ~ ' L ~ ? ~ ~ ~ V U I ~ ~ B ~ ~ M ~ I ~ ~ ~ I ~ L ~ P J I ~ ~ O J ~ ~ ~ ~ d d n rilw s i l u ~ i u o ~ d s ~ ~ n ~ u s ~ d u % ; 1 ~ w u e ~ s r 1 u i s n * i 1 ~ ~ ~ n ~ ~ ~ 0 ~ d ~ ~ % ~ n ~ ~ ~ ~ 1 ~ ~ ~ ~ a 1 ~ ~ u ~ k ~
v 4 v s r n p i a o n i o ~ ~ ~ T n n ~ ~ i d u ~ d ~ ~ f l
2 . ~ e o ' u ~ ~ u ~ i ~ i (Price)
1 1 ~ 1 (Rice) ~ ~ H U Y ~ ~ ~ U ~ ~ ~ ~ ~ ~ I ~ ~ W ~ ~ L I ~ ~ I ~ ~ U Q K ~ P ~ ~ ~ W ~ I E ~ ~ ~ ~ ~ S ~ ~ I S
9JY - o a n ~ d ~ u u l i u ~ ~ a a ~ u i r n r ~ ~ ~ ~ i ~ n r i i v a 8 s n ' l l s ~ ~ ~ ~ ~ ~ t ~ ~ ~ ~ f i ~ u ~ n 1 ~ ~ ' ~ 1 ~ l n f i ~ ~ ~ 1 ~ ~ n
DPU
4. 1 Q o'u&~un1%dsi~ar3un~1psn~~ (~romotion)
n l s d ~ k n ~ u n i u i a ~ a (Promotion) 1 d ~ 8 s n ~ ~ u d ~ ~ u a f i ' ~ 1 n i ~ d ~ a ~ f ~ ~ ~ 1 ~ ~ n " a n i ~
t w ~ e u h u ~ u # i l ~ a ~ ~ ~ n i f wioaa1~1~~%dsl1uJssn~sn7so'a~i~f i~u~~u~a~uwuiu~u'~~a 2 ~ ~ ~ u ~ o r ~ n l . r 1 ~ o l L ~ ~ % " ~ ~ i u a ~ u d o i ~ u ~ r i ~ d a n ~ o l ~ i i u ~ 1 ~ r n ~ u 3 r n ~ n 3 ~ w a 1 0 ~ ~ ~ ~
I Q ~ ~ $ " I ~ & R R ~ & dndurns krrmiumr ~ a ~ w d ~ ! d ~ n ~ u ~ n ~ s ? i ~ m ~ 9 ~ n i ~ ~ 9 ~ 1 ~ 6 1 ~ f l w ' m ~ ~ 8 ~ u ' n n i ~ ~ n i ~ ~ % n 1 ~ ~ ~ 1 w ' ~ go
(1) ~ ~ ~ P I Y N I (Advdsiag) 80 mr ~ H U L L W ~ ~ ~ I L I ~ : Y ~ ~ ~ ~ diu 1n~YiR; ???q
wu'sdew'uw" h n n ~piuw'et Iudiia den.aisu& " ~ O R H U ~ U C ~ ~ ~ Ielmm~Sd (2) ~ ~ s ~ I u I u ~ u ~ ~ % w ~ ~ % ~ ~ ~ ' ~ ~ I u v I u ZB ~ I Z I W U I L W ~ ~ ~ U # ~ I I R ~ ' U : R I ~ ~ R U ~ ~
flPlFigl L ~ M W ~ ~ ~ S I U ~ I I U ~<f I~l~If?bn
(3) m~ri.riniumsuiu tbu mr l$hua~w'w mr u~nua.rf/rz iin iionrr lr 4tmBilsq~%l~u
uenrmd q5wau-1 ol U R ~ (2547: 123-136) nd12i1 msdarnrmrmaia~au~$
;on.i.sluw'~m 3o n i ~ ~ ~ ~ e n s s u w i ~ n a ~ n ~ w l u ~ n ~ w n ~ ~ a d ' e i ~ ~ q weo ai~duni~n5Y14 4 J mqmr n i i lmnda~~or i7~~~9uup~ i~~upfa '9 wnw 19n13~9m1~~11dd5~1 oin' ham3 af 14
~~iunulruri$u'yiln~ R o n i L p m I" nhsrnriinvai ~ to~Aodnmr lGr$41n~f C ~ Z M ~ I J Y Y a
uinuu 1 ~ u l n ~ u ~ l n n ~ 4 1 r n i ~ a ~ 1 ~ a u n " F I ~ 1 n ' i ' i ~ 1 ~ ~ ~ 1 ~ ~ ~ ~ ~ ~ ~ n ~ ~ 1 s 8 ~ ' ~ C~.LIN:UOP d, d n'onr s u ~ ~ m o l i ~ n i ~ ~ n ~ a l ~ u ~ a ~ n l i i u u ~ t f i ~ ~ ~ n ~ ~ 2 dsetnpl #B 3snr su%mnomuu~w
~na~i'luo~dufi~i7ua=:u?n1~~~u~~iniw 1wn1s ih ~ s b a : ~ o n ~ s u ~ a m ~ s v ' ~ ~ ~ i a p ~ ~ ~ 1 n ~ a u ~ i u d u d v d 3
813 r n 3 l ~ l ~ ~ b u r i ~ u n ~ - r ~ ~ ~ ~ 0 n ~ ~ u w ' b ~ l ~ l w ~ BO~O'RIIU
~fluu~ln'~nssun'tmp11~n1s~aia
mna -n ld~dwuuo~ms~~n 'on . rsun ' t~um~n~~an~~~au~~udu l iou la#~ Pl* J aiuis nglqfll~a~u
(1) fllf k d 5 t f l 3~ l l l l ku '~ (Contest and Competition)
(2) nl5 ks~unnas (Celebration)
(3) n1.i k i4 l fdkY R;? i?ufh~nxi (Product Launching Presentation)
(4) nls o'a~~s7flfil~tba:41~1.1'11~9a~#1 (Exhibition and Fair)
DPU
(5) r n r ~ ~ ~ u ~ 1 u i ~ ~ n ~ n ~ ~ f l 5 ~ ' 4 p l (smioar a d c 0 m - 1 (6) nn h'wn"on~r u dqr~?olnlrum (Sale promotion aivity)
(7) nx ~ I I S L I B Q ~ ~ % W E ~ (Entertainment)
(8) n1.1 T W W P J ~ I ~ d~imp41uiw~ni~ (EWO
nli~-&uqJ@Lldiii? ~lu?~~nndo~~rnrnr ~ W I R I U ~ " T U i i ~nm~ia ia~u
nnfinmunrdoiitn~gu @motion) u~dunr ouluml8nvl n 'onssukrn iun~~~n~un~
deiirnrsu ue~lrs~au3Rbnsinn3~~#u 1Bd nlr n ~ r ~ f i d ~ ~ u n ~ o ' w n " ~ n ~ ~ u f i ~ r n
lu43 t~mia i h mminillwd rnrm~nm?u$u mmm~mu& n ~ s h'ald~ 1uhdnq du~riuiirnarunr'umu~1'i9i~~n?~luf a1h ih ri?iksulu Ghih $II ~ A T V doskio
$u#u nn id~nlrsuf ~ O J ~ P I H ~ ~ ~ U J I U ~ I V U ~ ~ iPku i m k nww'askitva rthds 11'11ff1wtl
(nnn.) icm'tmru r i frnInuh~~ uua:uZiinri?i
DPU
2.2 I ~ W ~ $ R ~ $ B ~ ~ ~ ~ I R Y P I ~ B (Media Exposure Throly)
fiaiunuiun~*i~~ns'udn
1. n15una~n14aqau'iam (hformation Seeking) ntiiaa4e qnaaor Lraami
by ni13mr ~doinamr ~ ~ i j f i ~ ~ ~ ~ a n i t l ~ d ~ i i ' ~ ] ~ f i a n ~ u ~ ~ d d ~ ~ w ~ ~ ~ ~ ~ ~ ~ ~ b b ~ ~ ~ ~ a ~ d A
2 . filst&?~¶J#~qa (Information Receptivity) n6laff48 q f i R ~ ~ % t ~ ~ ~ ¶ J u l a Z T l ~ I w F l
~ ~ r n s n n u ~ ~ ~ n ~ ~ r r ~ ~ ~ ~ u 1 s ~ u ~ n o ~ ~ i4u dalnrvitl6nrnz~ iurnrinukoqnu~anioii~
juuziii n4nuturdiun Jadduwd n?eaas~umrlnrn'~.u'l mniidoy n i i ~ m r i i i
~ w u ~ i f i d u ~ t i u ~ u ~ n ~ a ~ ~ # ~ ~ i ~ ~ o ~ ~ s l ~ d ~ u ~ ? ~ ~ ~ ~ u w " ~ r n
~ i a . r r 1 s t w ~ i ~ ~ 8 ~ n 1 ~ n 1 : ~ 1 ~ ~ ~ ~ ~ ~ ~ d ~ ~ 9 ~ ~ ~ ~ ~ ~ 9 1 1 ~ ~ 1 5 1 1 ~ a r "
Mcleod (819ih11.4 h ~ w 4 qq=r LU; ,2548 : 29-30) n d ~ ~ i I k & m (Index) i14a'w
DPU
Y
kc (drug nwn-aw'u, 2541 : 134-1351
1. dorraaau (M= Media) nu~uo".r dolrnlnroii~rnl s~n&i.ra~*ldd@~sir
~ ~ ~ ~ Z ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ I U ~ U U I ~ I R * B ~ ~ ~ ~ ~ ~ L ~ ~ ~ I U I U I ~ B ~ L G U ~ ~ ' U n?a%uraaid%nba"wusfi'u
YX~hri n ~ a B o G u 4 i n y nr r aiui%ua lnr n'lru' Pmomr aa:mnouai &dau?nauii
~ ~ U ~ T U G . P ~ ' ndni is r n u i ~ n ~ ~ l u ~ ~ w i u ' i ~ ~ i ~ ~ e l v ' ~ ~ s ' ~ ~ ~ s B ~ u a ~ u i n ~ ~ ~ i ~ l u ~ ~ ~ 3
~urrs2ad2 A I ~ - I ~ ~ I H * P ~ + J ~ J ~ ~ ~ a t . J i ~ r n s ~ ~ F ; ~ ~ w ~ ~ ~ ! a " ~ ~ u o i i ~ W e J
2. doaa*r 3 : ; ~ (Specialized Media) M U I U ~ Pnwa~ UUIRUDI~B~LPYI~ : :
h ~ n : p m ~ ~ n u ~ u n ~ n i n O ~ ~ ~ % ' u n i ~ ~ ~ ~ i : n ~ u ibu nihdo $8 lnms rrriuriu Idnu& w e d 4 a d ~ * mnalaa' iinr snms ~ B u h Jpqornuuanauo~ioiaw~znon~a r $ d m r ~ ~ u i r n d . r i n
am I ~ ~ ~ ~ ~ ~ ~ ~ U ~ ~ ~ ~ ~ ~ ~ I W P J ~ U ~ ~ B ~ ~ ~ ? I ~ R W X B ~ L W X I I ~ ~ ~ L ~ ~ B ~ ~ " ' L I sqiolgdstv-r6uoqms
~ n r n r ~ u d o m u r j n p i ~ l n ' ~ ~ ~ l ~ ~ ~ t d i w ~ ~ ~ u ~ ~ s ' ~ w ~ i i n ~ i u ~ a u w s ~ ~ m z p n k ~ t Y u
u ~ d a ~ a d o r n . r b ~ u ~ s ~ ~ ~ ~ n ~ ~ ~ ~ ~ ~ d ~ s ~ ' w " ~ d ~ f ~ ~ ~ u a w 1 d ~ i ~ i r i d ~ ~ ~ n ~ 5 1 8
3. dnqfifta (Person Media) nsnuaa i ~ ~ u i / ~ n ~ 1 l n 1 a ~ m s d ~ ~ 7 s n ' ~ ~ru8175
~ ~ ~ ~ n ~ ~ ~ ~ l u ~ d u n ~ n i ~ ' i ~ ~ w u ~ ~ ~ ~ t ~ ~ e l ~ ~ n u n u ~ w t s ~ u ~ d u s . m i ~ d ~ ~ ~ ~ ~ n ~ ~ ~ .ad4
r n r l ~ d ~ ~ ~ ~ ~ l u r n s d s ~ ~ ~ ~ ~ ~ ~ " ~ ~ ~ w n ~ R"o mm~nli1i~am~efd~~~~~~~~~~~5'~~u~dlu V p l w 41- 9Ia s r i n v r u : ~ i i a ~ ~ u d f ' t l l ~ ~ ' ~ 1 n ' ~ 1 ~ ~ ' ~ 1 ~ ~ ~ ~ d 0 d ~ 1 ~ ~ ~ d 1 ~ ~ a a ~ u ' ~ i ~ ~ . w " ~ ~ ~ ~ i u ~ ~ a a 1 ~ ~ ~ ~ ~ ~ ~ ~
*or 4 u os4s"ynir aatlun
DPU
t ~tiaa~n6~~~'ium~luupl:~~ua::~~~uj%nn~nmnnuo~riouu#~ (Predisposition) I $ U ~ ~ U
Merrill and Lowenstien ( b ; q b ~ I ~ f i ~ a m a ~ ~ I S L U ~ , 2548 : 31-32)!#rf1d A a
I ~ ~ ~ W P ~ ~ R ~ ~ I ~ ~ Y Y R R ~ I ~ ~ W P ~ ~ H U ~ ~ O ~ ~ ~ ~ B ~ ~ L ~ ~ ~ I ~ ~ " ~ ~ 4 1 ~ r r n m ~ 1 ~
1. ~31urn.n d o v ~ ~ n # o . r o t j i i ~ a R ~ O ~ U ~ 1~ dad
&nuldid.m~n~a n'o rntqjiiudn Bou~nrui;n~u~wdsu~1~1~~1!w%uu~~af4 u~amuii
wo~oda~o~riudeu~aauuinnii~wmn ~ r r s ~ : i)ou~awulinfi~i~~~nw~~t'un15 TIUYIU~HTB
DPU
1lnv~1:rn~lilnkh'1)~3(s"ua1a
nG~inb ,sRaln~~nr (2529 : 292) S i~~d&n1sr i la~udou8q~~'~1~15i1 (?u;rumr
a-m~ondaiudom3utnuu:dold6
I . ~iiondodmu1so~un1~17IA (Availability) I I~~UIIA'UOPU~YG& O Z I ~ R ~ U wuluiui~iu.rsr~uiunUe~~dliu ~ z b d ~ ~ n u i n ~ ~njnpzIiI81~n1~ i i i ~ n asiRl~awIso I L I W u~nlin lint8onbd& idu t ~ u x k d o $?v'iuai% a~~8ondodIiX03I#fi ~ I ' U W U ~ ~ ~ I ' U U I ~ ~ idu
luouundrrrrnsztil~ifl?n~~~ufi~a'q awn:~u~o~muan k ~ i ~ ~ ~ u 1 ' 1 4 ~ 1 u n ~ i d ~ d u ~
sau;u
2. ~ l ionda~noa~8oa (Consistency) tiU121ui ~ I G U U R W U L ~ O LLBL~~HMRSU 04
mu ibu u'?~~n~nln~rn~fd'n?'ilin15 ~ ~ u u d i u ~ ~ ~ d o ~ u w " ~ ~ ~ ' ~ u ~ ~ ~ ~ ~ ~ ~ ~ s ' ~ ' ~ i n n ~ ~
nthdon'uiiu m n r n $ ~ $ o n ' u ~ 6 ~ n d ~ a t ~ i ~ 7 ~ 1 ~ ms:: R?XJ{ % U L L ~ ? ~ I ~ - ~ ~ ~ ~ D R R ~ D ~
ii¶Jwu
3. L B O ~ ~ ~ ; ~ ~ U R I R ? ~ (~onvcnimee) i l ~ p l j ~ ~ ~ ~ a ~ 5 m ~ 5 n t a " n n fvda 14$9 w 19
5n ylnsCtd 5inynszs1u~iiv.r w~don'un' iimurnl i ~ a z d o ~ p l n n 1~Finz~u6o:liw~tnsru
DPU
l i ~ a i x i s i i i ~ i 4 atiw w*a
1. ~ ~ ~ a k ~ n r n s i ~ ~ n n d ~ S u f l s ~ tud (utilization) g~umr o r i i l ~ i u i i a ~ m d ~ i j ~
115- Iuarilafi~urn~~~ui~fiqj ~ b u 4 ~ n a s a ~ o ~ g 1 u l i u a ~ q qsn t s d i u i ~ a ~ wdau~op~du
wied~ui~ak4udr=: t u r u " d u n ~ r f l ~ = n ~ ' ~ ~ ~ h ~ ~ l d i u A a
2 . ~ 1 a ~ u ~ e ~ n i ~ u ' i a a ' i ~ ' y 1 n ~ ~ w d o ~ tconsistency) 6udiG~u aaixrma I L D Z ~ ~ ~ W F I ~
uol$iua~r ~ ~ ~ a ~ r ~ n c ~ i i f ~ ~ ~ ~ ~ a f f ~ ~ ~ ~ ~ w w ~ ~ a n ' u a a i ~ ~ ~ ~ ~ d14uil v%u~.'uomu
i n m r ~ l i n o a n # o ~ f i ' n I f i ~ ~ s ' ~ w a ~ x ~ ~ u l ~ niolEiiunndg'mno~nQ5~~1~
3. n?1ilbbarnrii?msbi~:aan1un151~~1 (~vailability) {fu~iumr&.ds:ii~oh~a
DPU
2.3 su3n'~dl13~las909a~ wonvanon) B B d
1~39196a9 (Motivation) ~ 1 9 7 n f l ~ l m ~ u ~ l Movere ~ 9 ~ 9 ~ 1 ~ ~ 9 t 9 1 9 d ~ ~ ~ ~ ~ ~ f l 1 3 3 l
4 ~ ~ u a & . r 6 u w ~ ~ n r r 1 1 3 4m-r &I d a u ~ u n ~ n ~ m ? ~ ~ ~ ~ ~ w " b n " ~ ~ ~ ~ n ~ ~ ~ ~ ' f l u ' ~ ~ ~ ' ~ ~ ~ " ~ ~ u ~
CI d w ' nsonuudanqRnr r u n ? n ~ l d f i ~ n u a a u ~ r n ~ 1 ~ r r q i n ~ S U ; V L L L ~ ~ . ~ F I F I nri-i-alkiii 4.4- r a l . r l p l ~ ~ r u ~ u o ' ~ i a J r : n o u d ~ ~ ~ n l m n ~ w ~ l ~ ~ u ~ ~ ~ ~ w d n a ' u ~ n ' ~ ~ m ~ ~ ~ s r a ~ ~ q w ' n ~ ~ ~ ;$It?
Raiunrnevoq ar.r)aIa Motive) ~fuaaliiuri~d
nquw 8nRd~3 (91an'slu Lufii aKqinp, 2547 :30) I h ~ ~ u n l n u u oqus q s l s l f 4 d . 4 41 U ~ J I J ~ I I ( M O ~ V ~ ) nu~uBr $ a n r ~ ~ l ~ ~ u n r u r n ~ ~ ~ f s ~ u 1 ~ l i i ~ n ~ ~ u n ~ ~ ~ i i a ~ ~ ~ ~ u 1 ~
daiuma $.roiom5~a1n~.rikn1~1~~i~n1~~~n816 lauur.rj.rla ii i k ~ ~ m z d i A q 2 drzmr
;El ~flu~srs~iina'u~~bii~9~~6n3 ' ~ x I ~ L P ~ z ~ ~ w u ~ ~ I ~ ~ ~ ~ ~ w ~ ~ ~ s T u
n5r iii I $ U L V U ~ R (81g$gh -YEIUFI: bd-a;7~, 2547 30) ~ R ' I - I ~ ~ L L % ~ ~ % I I ~ ~ ~ I or~gdla~T!u~ansroju Id~ul~na-rwqRnrsusi~~~n'u mr~muiimrii~m~wq~n~suol*u
B * ~dasu-ro~nmuis~ijaa~ugoan~s n n i ~ u i r I G R ~ ~ U ~ ~ ~ ~ ~ ? ~ ~ U ~ ~ % ~ ~ S H U Q C U ~ ~ F I W ~ ~ I ~ ~ i
w ~ ~ ~ w I U ~ J ~ U ~ ~ J ~ : L ~ U L L ~ ~ R ~ ~ ~ E U ~ U I H * ~ ~ I I L ~ R ~ W ~ S ~ S ~ U ~ ~ D I X I # ~ ~ ~ U 1i014444 * rruo.r~-nuXo.mrnr~~&a1~i~::n~~nqGn~~ U L L ~ U ~ ' L I ~ " ~ R ~ I U & B ~ ~ I ~ M \ ~ ~ ~ U ~ i.riimmmp
drzaanus.ria~-rg.rl
nquw (8-1-rihbd i t l u ~ i L~~??Jw, 2547 :30-32) I&uiadsr!nnvo~
ur . rp t la l~z 1 ~ 5 : m ~ a d
1. ~trrldlamulu (Intrinsic Motivation) M U I U ~ P I ~ ~ ~ U O P ~ R R ~ ~ ~ ~ R ~ I U X O ~ ~ ~ T ~ ~ ~ ~ ~ I ~ U ~ ~ ~ ~ ~ ~ ~ ~ ~ X I ~ ~ ~ ~ ~ ~ ' L I ~ ~ ~ ~ ~ ~ ~ ~ U L W ~ W A ~ L W Z W ~ ~ X I ~ B ' F I U Q ~ ~ ~ M ~ D ~ ~ W ~ ~ ~ ~ l a l a mului a:nna~nqlns~un4~n14ns:.ii1d1~~ aYau~aiawolaam~i iu~~~~~u'u~~wu d-i
~wn:nu~nvi~ panmuda~um~n jdn1341fl'~nf5t~ ur.rp~lamuIukndia 'la'uri Raw
k9m4 RIPIDUI~{BUI~~AU ~121unuls s l n 0 ~ 0 ~ m ~ d i j y i ~ ~ n ~ d k d ~ ~ ~ l w 8 ~ ~ ~ ~ ~ ' ~ ~ 3 u A - J ~ ~ r ~ ~ d t a n m ~ u u l u h ~ ~ ~ ~ i ~ ~ ~ O - r ~ ~ ~ ~ ~ ~ ~ ~ ~ n " ~ f ~ l ~ ~ a V ~ ~ a ~ n " ~ ~ ~ n
I . 1 na~uaulo (~ntmat) i a u n s z $ u l ~ ~ n ' ~ a a 5 9 p ~ l ~
DPU
1.2 a m d n w ~ r ( ~ e e d s ) n ~ ~ ~ ~ ~ ~ ~ ~ ~ u ~ a ~ ~ ~ ~ ~ ~ ~ ~ n s ~ ~ ~ w q ~ n ' i ~ ~ ~ ~ ~ n u ~
ih fial~#u~nnfiaiu4-1$ o beeds for successfiintzs> ns:4~1#16~~l5 qs10nitl"Iu d d
1.3 ~ n u i i ~ b i i u (Opinion) *irm~R^ (Attitude) ~ U R ? l ~ f ~ ~ t L r i ~ 1 1 ? 1 1 1 1 ~ ~ 1 ~ ~ ~ 1 4 v R R n ~ ~ d e & ~ $ P n < q l l w m ~ ~ ~ f l a ~ n n ~ ~ B I I I U ~ I S ~ R B ~ I W ~ I ~ & V & ~ % ~ k ~ m u , w i
~buna (rlenlulu d prw
2 ~ 3 4 j 4 ~ 9 f n t J ~ ~ n (Extrinsic Motivation) nuao'4 nnn: V D P ~ . ~ R R ~ M ? R ~ U ~ I ~ ~
nrl;(u'u)ahc~nrnuuon ~ ~ I ~ U O ~ ~ ~ U Q R U U I U d.mrnuusni~Buurs~~~s~~
2.1 ~ i l i w l n u (cold) t~o.mia%.~rr mriwiu ~ io i i~nsru ' l~~Su$~nsz{u tX
num8~~a ~ ~ ~ I s n r : u i ~ w ~ ~ n ' i ~ x ~ ~ c i ~ ~ ~ n i a ~ ~ w u i t t ~ u tiu i d l a nuls uSu iw'nl4rlusr J *
I ~ I H U U ~ I L ~ U ~ ~ U L ~ B U I U 2 bu d5pdq(iGfls naiuqu fia-tudldv 0 2 K 1 q t ~ ~
n ~ ~ d r eu%r9&
51'n'ilu:~~u~~!dht~u~5~~'111~tlosb~s q 3 1 0 86% ur4sd1~n&~nsr&w~fl~u A 9 . d a:Jumm~~4tsirrli1~~1i 2
slsznn w"e d
1. n3z& (Enmgizieg) ~ ~ s ' u n i u j ; ~ 3 7 ~ w f s u n 8 ~ n s ~ i l w q ~ n 9 IU (Readings for
Behavior) ( n n n C i r ~ n r c d l ~ ~ t n ~ 5 ~ 1 ~ n * ~ 4 ~ ~ 1 ~ u l ~ m3Jld3 ~ ~ ~ u I ~ ~ ~ ~ ~ ? u ~ H ' ~ ~ ~ I u Q u . ~ s ~ I ~ o 2. $~ku3u?ms (Directi~p) 1 ~ ~ 1 . r m u n r r d 1 w ~ ~ n ~ ~ ~ 1 H ' a ~ ~ ~ f l w i ~ b w d 8 ~ 1 ~ 5 ~ ~ 4
d J Y ~ ~ t v ~ n r e n a o a r n r n ~ r 1410 ~ ~ i ? ~ & ~ ~ ? m t d ~ c l ? 3 d ~ ~ a " t b d ~ ~ ~ ~ 1 d f i f A wqiinr r u figu ivni~d1nrran~8nin~ru~H'~1t~~1d~~'~a'~~1~~~1~d~~;~1~w"~1iin~u"bw*d~~n0iln"~n~~~
suds: t ~ u wndxf P
DPU
~ l q u ~ ~ ~ ~ q & u s ~ u ~ a I ~ (Madow's Hienrrhy 01 Motivation) d J A u Y rnnln?" (Maslow) I J ~ ~ Y I ~ M ~ ~ ~ ~ U ? ~ ~ U I L S ~ a ~ ~ ~ u ~ ~ ~ Y uuvu O U I ~ W ~ B ~ U B :
1.1 ~ ~ ~ P ~ ~ ~ ~ ~ A ~ ~ Q I ~ R ? I ~ ~ Q ~ ~ I ~ ~ " u ~ ~ (The Basic Needs Hierarchy) L ~ U 3 u A, arq.r~alrjmuo~ ~ ~ i u b a r n r l u a r f i u n u ~ u ~ a ~ i ~ u n ~ i ~ ~ o ~ dadumsinu ifimunllsa
aOl a % ~ 4 @ ~ ~ ~ l f i ~ ~ ~ ' l ~ d ~ ~ ~ 0 7 f i ~ 2 1 i l b ; ~ ~ n l ~ a " 9 f i ~ i 3 uaa;
1 . l . l R ~ I ~ J ~ O Q ~ ~ S M I ~ Z ~ ~ S ~ W U ~ (Physiological Needs) h ~ ~ ~ a 7 ~ 1 i t 3 4 n l ' i
1.1.2 ~aiub;Oarn5~la1~iu~ad~nafiu (Safety ~ e e d s ) i ~ u ~ l a i u & ~ ~ m ~ f i P *
?iaodoriIsduRdnn:da8Rn'uB1n~wmT1ui9n]a9 ~ . ~ ~ U ~ ~ P I C A ~ Z ~ ~ ~ I U & B ~ ~ I S U ' U G 9::
ki;u!do~nuu a ~ ~ u u o a ~ ~ ~ ~ u " ~ ~ a ~ ~ ~ " b ~ d ~ a u ~ ~ ~ ~ iiuufou ii3ztduu?Gt1 il A ngnu-ru+pls os monrd~aw"u53mdsuf - I ~ ' M ~ ~ ~ I ~ ~ - I ' L I ~ M
1.1.3 ~3lU~~4~1%~3lxl%'fi~b~1fl13~~~bgl?~09 (Love and Belonging Y W
Needs) m a i u ~ ~ ~ ~ ~ r ~ u ~ ~ ~ ~ d ~ n ~ a t t l ~ ~ w a i u ~ ~ m n i euinibwdou Z ~ u f f i l ~ i r e u w e
DPU
Y Y
# n d m ~ ~ ~ u ~ f i ~ ~ i u i n ~ ~ ~ : ~ # r " u n a i u ~ n q~ ~ n d d ~ n u k.mlsr iui i~r ibd~9w~w'ns r u ~ n '
usr q ~ i h ~ ~ ~ d ~ r i ~ ~ ~ f ~ n i ~ ~ ~ a i ~ i ~ ~ ~ t ; l d ~ ~ a ~ i ~ ~ q ~ ~ ~ ~ n ~ ~ d ' a
1.1.4 ~ 3 7 ~ ~ ~ . l ~ 7 ~ l ~ ~ ~ ~ ~ ' U s " t l ~ b ' s l ~ ~ ~ 5 " F I ~ 1 ' 5 "nth3 (The Esteem Needs) * Y
~ ~ ~ u l o . m - ~ s i u i i t S u ~ ~ ~ u ~ ~ ~ r n ~ u o - r u ~ u 6 i n ' o u ~ n ~ u l u ~ ~ ~ u ihva:&m~sn'q~-a-iu d Y
R'oqrnruiri IEri #o~msY ~~~rnsunr ia~~ 'p1O"oo~n~du iasrnrrflusSupr 4s~iiupnio ~ ~ ~ v n i ~ ~ ~ ~ ~ l u ' o ~ f ~ ~ f l ~ a ~ u d i d ~
2. 1~sd~dladi f i~s?n~?7~18~4n15Y"u~~ ~ 4 o ~ ~ ~ u R s s r n ~ % i 1 u i (The basic
Cognitive Needs) ~ ~ U ~ L ~ P ~ P I O ~ ~ R A ~ ~ R ~ ~ O J X O ~ ~ I ~ ~ Q::w'wIu~wuL~~'I~~~: G ' L I LLS Q~ITJ 4 w BL ~1nawuia4n1~~msiia slask
J * P
2.3 aaiuRYoams rrua.r7uqup13t1: (Esthetic Needs) +I a i~ l~~rn~ iTu i j~ : :
iiwiulrili ~rnms~o~nrnr t u ~ 7 ~ i ~ i i ~ u n ~ z p 9 ~ u ~ u w Rmuiomrnr &r ~ ~ 1 G u t ~ w 7:fl-u
qman u~anubn'iiu iuIanriiifuo: jlinldauwlq ~u l r i l r Kiirirr~a1ulriailus~~~u~11xi
nuqa i m - ~ ? ~lhddiqiia? ~ d ~ l m ~ ~ r i l d ~ ~ p f ~ ~ ~ d 9 1 ' ~ ~ ~ 1 ~ ~ ~ 1 & ~ ~ 1 ~ i ~ ~ ~ a ~ d ~ ~ ~ ~ ~ ~ ~ l ~ d d d n ~ n m r n f ~ r ~ s ~ p ~ l a ~ i u ~ ~ u a ~ ~ inala? nno wu1u~umnunus~~~iu&09n1~
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dl - Y W I. mrldlo (Attention) LSUFI~URUIQ I ~ ' ~ ~ ~ : ? u ~ ~ H ~ o ~ u ~ I I o ~ ~ u ' I ~ B I ~ ~ ~ I ~ ~
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3. m3uoufu (~cccpmcc) ~ ~ ~ ~ f l ~ a ? u f ~ u ~ f f a ~ ~ i u a h l a ~ i i v l ~ b l a f i ~ : i i l d a ~ ~
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i 5 . m3nsz i l (Action) L U O ~ R R ~ ~ ~ ~ U U R ~ I U B R L ~ U I ~ ~ U U ~ ~ ~ ~ ~ U R . P ~ ~ ~ " ~ ~ V ~ ~ ~ ~ I ~
o:~d~uuridasld8au
I , mruu:rii~~Y~dduu (Suggestion Situation) msnrrzij 2 ad14 Zo rnsuu:ii
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2. ni~Yiild~R~m~ R ~ ~ U R ~ U (Conformity Situation) ~ ~ u m 5 8 0 m ~ IR UUO~II~Y
d sr d a n s i u i i n ~ u n ~ a ~ u i i u n ' ~ ~ ~ i ~ w a i ' ~ ~ i i w ~ t ; ~ ~ ~9urnsurrrl#~nuosna1~~-sSiX~~~~~wa1~~
A ~ I U W ~ ~ S ~ O W R # B ~ ~ ~ U U D ~ ~ ~ P J ~ R W % M ~
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~ l n n d d u u ~ ~ ~ u ~ ' ~ t f u t ~ u ~ ~ u ~ ~ ~ ~ a ~ t ) n ~ r ~ u ~ n ~ ~ ~ n Y ~ ~ ~ r n s a n u i u ~ ~ n z a f l i u u ~ t ~ a a
R ~ I P ~ ~ " ~ G ~ P ~ ~ ~ W U ~ I I D ~ ~ ~ ~ I ~ J
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i ~ ~ ~ m r d m ~ n ~ u ~ ~ a ~ u i ~ f i u ~ n w i ~ ~ ~ t l ~ f i u ~ ~ mrn~nsi iu$~u QBdon;osi?tmu~ua~o
mr ~ R ~ I U R ~ I ~ R ~ J ~ ' ~ ~ ~ " L I ~ ~ O L ~ W ~ ~ ~ B ~ I ~ ~ ~ ~ U U W ~ I I ~ J ~ ' fimaSl8q;pa
5 . mrdan~s~aiut40 (Intensive ~odoctrinatioo) mlnrori1l8w;nn ie%jlsRuoims
ilabbq~7~llal6w~urn~d~9~dpIa
m s d n l n t ~ o ~ m q p ~ l ~ ~ ~ ~ l ~ ~ Y ~ u " ~ i i ~ n ~ ~ ~ ~ ~ ~ ~ ~ p i ~ ~ ~ ~ ~ a ~ rnuirai3l f i tn
t b ~ 1 a b a ~ a ~ ~ ~ ~ s a o s u ' f i w ' 8 ~ ~ ~ u a ~ # a ' 1 ~ 1 ~ ~ 1 ~ ~ i ~ 9 ~ ~ ~ ~ 190i8914 ilazlw 5 IELM q wa'hau~h S J d d
t a * s n a o l u d p i s s ~ ~ u a t ~ ~ ' ~ ~ u P ~ S W ~ ~ P Y B ~ S ~ % U ~ ~ " I M ~ ~ S ~ ~ ' ~ ~ ~ I S ~ ~ I X I I ~ O I ~ X I ~ ~ ~ ~ ~ ~ # ~ ~ " W
n ~ z t ~ u w ~ ~ ~ j ~ a ~ i ~ a i u t s s
L.E. Hudman ( ~ I s ~ J % U %nlqla; dfub%lo'tu ,2539 : 30-3 1) ndiaai
t i n ~ o . r ~ d m r i n s d y a ~ ~ q ~ ~ ~ ~ ~ ~ n ~ s ~ w " f t ~ I ~ ~ ~ ~ L ~ u ~ o I ~ ~ o s ' u ~ B ~ ~ ~
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r n u ~ U h ~ ~ ~ n ~ # d i ~ i i ~ ~ ~ L a " u n J ~ ~ ' ~ . r ~ ~ u a d d ~ ~ u ~ l i i n i u i ~ ~ ~ s ~ i ~ ~ n ~ i ~ ~ ~ d i ~ ~ flo
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1 ~-II#A~RT~~I buriniu l l u r ~ r r ~ ~ v a n " ~ ~ r i u ~ ~ n a ' ~ ~ ~ d ~ w ' a ~ ~ 3 u i i 1 a ' ~ ~ ~ 1 l n * ~ ~ ~ ~ ~ b a ' a ~ a
h u sr 4
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pr 4 4 s Middletoo I B U $ ~ ~ U ~ ~ O B U I U ~ ~ S ~ B ~ ' U B ~ I ~ ~ ~ s $ o ~ ~ L ~ u ~ ~ ~ ~ M u A R ~ ~ P J & B ~ ~ I ~ d A-6
m~msvin-rmu-a (Determinants of ema and for ~aurism) nrowiwadnrnr i~3ulado~~~ua
uoauyu8 - da 1. ~ ~ ~ W W I ~ ~ U ~ P I I ~ O ~ U ~ S ~ ~ M (Economic Factors) I Y ~ ~ I W ~ H ~ M ~ ~ Q P ~ G I Z I B ~ ~ S : b f l ~
J ala:#mdwi#~diuau~$w w t ~ u w ~ ~ ~ ~ u ~ n ' u h d ~ ~ l w ~ ~ ~ u ~ ~ a ~ a f l s ~ ~ i n ~ ~ ~ ~ ~ u ~ ~ d ~ ~ ~
d g . r u ~ n ~ o u ~ d ~ u ~ o n ~ ~ d ~ ~ ~ n n ~ ~ d b z ~ ~ ~ ~ ~ d ~ ~ t w ~ ~ ~ d ~ w ' w u ~
t ~ u 2 ~ u u u r n ~ ~ ~ u ~ i ~ ~ ~ ~ ~ ~ u t ~ ~ ~ ~ n p i ~ ~ ~ ~ w nmw glidr:m~ r ~ i o ~ m m m : d
# ~ R ~ J ~ ~ ~ ~ ~ ~ ~ I ~ ~ M ~ ~ I U ~ ~ W ' A Z ~ ' B S ~ M ~ ~ P I z w Z ~ ~ B P ~ ~ ~ ~ ~ B S L L ~ ~ Z ~ f l ~ ~ p 1 ~ ~ 9 ~ ' n ~ i ~ 9 1 4 ~ 2 b t ~ i ~ E b ' f l 9
%I.' aiu a13~ ~sdu'uuh~^uma~du"9fi0~~~pi891i~a~19d~~a"~fi1d~~~aa~a'wf~%~~~~~dtlwf
ai-atsihasums ~ ~ ~ 1 u ~ u o ~ ~ a ~ ~ o i n s ~ 1 ~ ~ ~ ~ 1 ~ 1 d ~ ~ ~ ~ ~ ~ i 1 ~ ~ ~ ~ u ~ d i ~ ~ a ~ ~ ~ ~ ~
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5 . U % U P ~ I U P ~ D ~ ~ ~ ~ ~ ~ : ~ Q ~ Z ~ ~ U ' L I ~ I ~ ~ (Governmeatlregulatory Factor) U$U'L~~UW IS
ms tdosn l~n~an~rd i~~q ~9uilab~dswnioplnuloarnrdaz~~uniaus.rrinvio~adu~
dsyw inis(n~ miu Waiw'fuanwn-i~~do~ nisiirnu~liu.;1ua"u~q~d~~ Big w 'ieu-~uiqisrinr
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q J 6 . r ~ R I (Price) d ~ ~ / d ~ ~ ~ ~ : ~ n ~ ~ ~ d ~ r n ~ ~ ~ ~ ~ ~ ~ ~ o n n i a ~ l l ~ u u d n s ~ ~ n l n u
dmumams vio.ra!ua~~daz p1i9 Idiis-~dudiw~rru: d i i ~ n n i o ~ s i d ~ ~ s n ~ h ~ u p ? ' e ~ d u
i e = l d p i ~ ~ i i k n 4 d
7. a a l u ~ c ~ ~ a n % u n i s i ~ u n ~ d (Transport Factors) n i ~ t ~ l ~ ; l l b w $ 9 P i 8 4 a ~ t l a f l
kqnrnrij~?1uu2ni1ui~ud~~ adu ijrnumr~uikumsad panu iudrnumsd&oqo~~nfa
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8. fil'b ' ~ P I u ~ u ~ ~ P : v I ~ ~ ~ ' u ~ (Advertising md Public Relations) 1911fl P 6Ydl;q i d dsznm W U ~ waidw~l$t~w dspi~4biuabbn'sndsbt1.i91~1$S"L1~a?uaru1onisb$uiu'uuus4
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J J 3 d ~ l ~ ~ l ~ ~ ~ ~ f i l ~ ~ ~ ~ 9 1 1 9 ~ ~ 9 1 ~ ~ 3 ~ ~ 1 d d ~ n " ~ ~ ~
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DPU
2.4 nsl~r4~31~144~0kI (SatIdadon Theory)
~ a ~ u t ~ u ~ u v o ~ ~ a l u i s ~ o d e
Millet ((i-rlalu nui(nad i ~m~nmqa, 2533 : 28-29) M B S U I U ~ I m 4 ~ u i i q w o ~ a d a m A uesds ~ r ~ a ~ ~ l l r ~ ~ ~ n 7 ¶ ' t l ~ n ~ 3 iY7'51'1Qi: (Satisfactory Services) w~aaalualulro~un1.r ?lo:
air N I ~ N ? ~ ~ ~ I ~ I ~ N ~ ~ U ~ ~ ~ S U ~ W ~ ~ P W ~ D ~ ~ d l ~ i a ~ t w l l m n $ a i i q q ~ d
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2. ~ a ~ ~ l n i ~ ~ s o ~ u n n ~ ~ u ~ n i s % ~ ~ t i ~ ~ ~ a a t ~ a n ' u i o t a ~ i (~irne Service) P ~ I U
~ ~ ~ ~ ~ ~ ~ ~ ~ R ~ I ~ ~ I ~ ~ M ~ ~ L ~ ' ~ I U ' L I ~ ~ I T ~ ~ ~ ~ R ~ ~ P ~ X O ~ ~ I S I I ~ ~ ~ ' ~ ~ ' I I ~ ~ U ~ U Y ~ ~ I ~ ~ " U ~
3. ~ a i ~ ~ g r ~ u i ~ n % u n x ~ ~ ' ~ ? n i ~ I n ' ~ r i i ~ t ~ u ~ w ~ t ~ ~ a a i u i o ~ s 90 9@uu;n15
(Ample Service) 4
4. ~ 3 l ~ f f 1 ~ ~ 1 ~ ~ % ~ ~ 3 ~ ~ f l ? f l 1 5 ~ # ~ ~ ? 9 d ~ b ~ 8 9 (Continuous Service)
5 . ~~1urnlnrolumrs~w1~1n~fu3n15~ ~~l#~-rlu~i'lulliln~~~n~~~n~'t~ lliii ' 2 i amu~0;qfiiil3~61 (Progmwe Service) H ~ P I ~ ~ W ~ ~ ~ ~ ~ ~ ? ~ ? P ~ U ~ U U ~ ~ L ~ ~ U
nhnir uaa~~ulH'~~?nia B
Paradurman Zeithal arR:: Barry (814$41~ ?%UI f ) ~ 4 I ~ T ~ V U $ U ~ , 2535 : 14-15 ) 19 d4 Y niia$sww'nn~su?ni~ w R B I B ~ ~ T : ~ D U ~ ~ U
1. RWU&O'O!R' ( R e l i a b i l i f y ~ 5 ~ f l 0 ~ 8 ~ ~
1.1 pl37~1tl~11tI~8
1.2 ma~uwBswib$iY
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2.2 n a ~ u w f~'ouCfs:l~u?n~s~~n:~$rna'~t~
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2.4 l)$niftsin@h?rn~~~u~i~G
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3.1 aaiua~uir olwn~.id#u?nis
3.2 waiun~u~ra~un~r d0a13
3 . ~ ~ i u r n l n r o l u ~ ~iufia~msCis:liiuims
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4. fllr dlo"9~?n'11 (Access) ~ T : ~ I B Y 4%~ 4.1 i j h l i m ~ n 7 & ~ ~ ? n ~ ?#n=: wan ~ L L ; U U ~ U R ~ U I J ~ ~ ~ I U I ~ O J ~ U $ V ~ B U
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4.4 D ~ I u H ~ ~ ~ ~ ~ @ ~ ~ ~ I s ~ R ~ B ~ & ; H z wan
5 . ~awqm~dorrluu ( c o u r t q ~ dsznouhu
5.1 rnslrm~~a1~qniwdo@h~n15
5.2 ~ ~ n n ~ m d ~ ¶ J i ~ n u ? ~ a p ~
5.3 ~ # v h ~ r i i ~ ~ r i n n m d i
6. n 1 5 6 t ~ 1 5 (Communication) ~ S E ~ B W ~ U
6.1 ~mrde~is~i tosueutu~)~~~:~nw olzqiuvin15
6.2 i j n i s e ~ ~ l u i u P s o u n m ~ ~ ' ~ ~ ~ n i ~
7. I I ? I U ~ B ~ R ~ (Credibility) q ~ n l w ~ ~ ~ n ~ f 1 9 ~ ~ n l l ~ ~ a 1 ~ ~ i ~ a ~ 3 9 i 1 ~ & o " ~
DPU
3.2 ~ a ~ u r p r u a n ~ ~ u a ~ ~ a ~ ~ t ~ i l ~ u u " ~ ~ ~ ~ ' ~ ] ~ n i ~
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aq J1G1 r i n n ' o - r d a ? ~ u n i o a ~ ~ ~ a 1 5 4 i 1 1 ~ 1 a ~ 1 ~ ~ ~ ~ n a:: ~ & ? u ~ ~ i u i h w o % o a ~ n
n ~ r ~ u ~ ? n ~ s n i u % u I s ~ ~ ~ ~ u ~ ~ ~ ? ~ ~ ~ w Z&ui aroiu; Q~us?w-~s n"onssnr ~ t ; ~ z u ? n - i ~ %W UG h u h n'o ~ n i n . l l o l - ~ ~ - a ~ n r ~ . ~ n ~ ~ ~ u m n i ~ ~ ~ i r r ~ s r i i i i n v r u ~ ~ ~ ~ u n ' a a o ~ r ~ u a ' i u i i . r ~ d
bandi~t iu k6u m s ~ a r i ~ l ~ l i n n ' o ~ ~ ~ ~ a t n ' ~ w a 1 0 ~ w " ~ w ~ ~ ~ ~ ~ ~ ~ 1 u n i ~ u i f l i ~ ~ ~ ~ a w
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2.5 1tu=8ni~ssmrde-r~f PI a (Tourism)
hrua~-a$asmmioqduId I ~ ~ ~ ~ i v n l n t l u n ~ n i ~ f i ~ ~ ~ ~ ~ a ~ ~ ~ i ~ ~ i ~ U ' ~ ~ ~ ~ ~ ~ ' ~ ~ ~
n-muusw15inadtla an::~~IA~n'~nufdu~riums~~i~~r::mnuo~msrio.r~iu~ ~ i u E d ~ ~ ~ n a ~ o ~ ~ ~ u ~ ~ ~ ~ ~ n ~ w ~ n ~ ~ ~ ~ n ~ ~ ~ ~ u ~ ~ ~ Enluuuuo.rmsrio.r~~~a~~~a'~gd~:a~~
l I a 4 f l 7 4 1 ~ ~ ~ 1 1 4 b l n~fillbbLifi9FI~j6flbtfl~~f f I ~ 3 ~ u ' ~ ~ f d l f l 3 3
m a 1 ~ ~ 0 n n u e ~ r n d ~ 4 ~ d a a
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-id w
hdnnwuuod rnsvisadu~* 1341 wmun'~msdum~laqi;~11~1~un ma- 3 d5:ms
(rn1vioa~~u~tad9d~:1w~Imu, 2535 ( h ~ k l u Tasrt'i aKGln, 2547 :39-41)
1 . dumr ~ ~ - u m a a ~ n ~ o ~ e l n ~ ~ d u " ~ ~ d ~ d 1 ~ ~ 1 n ~ ~ ~ a a ~ 1 a ~ t d ~ n i l 4 ! f i 1 ~ 1 e l k ~ ~ n ~ ~ n e ~
d5 z 47 (Temporary)
2, rn5iurn.riu d u W ~ a u ~ a ~ u n r i R s I o n ~ ~ w a ~ ~ ~ w " ~ w ~ l ~ ~ ~ ~ ~ ~ ~ u m ~ ~ ~ ~ ~
'lu'ld~~rmir pnRiiu (Valuntaq)
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9 W ~ ~ ~ ~ I P J I L ~ D ~ ~ ~ ~ ~ W ~ V M U ~ ~ T I I J ~ ~ U ~ ~ T ~ ~ P T ~ ~ ~ ~ ~ ~ ~ ~ ' I M ' ~ ; ~ S U M ~ B L ~ I P J ~ ~ W ~ ~ ~ ~ ~
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n l a z m m v e s n ~ a ~ ~ n ~ a o i ~ ~ ~ ~ p ~ a s s n i ~ ~ ~ ~ d
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u3~winf iidtlq I R U L A U ~ J Y ~ ~ ~ ~ ~ U ~ L ~ P ~ W ~ R ~ : i h ~ h r n 5 { R ~ I S Y ~ F I P L ~ U ~ ~ ~ ~ ~ n ~ i o q ~ i u a J
$ 1 ~ 2 ~ 11 R U U U ? ~ o ( ~ I ~ ~ ~ ~ I u w ~ s ~ ~ w ~ ~ ~ ~ ~ ~ L ~ u ~ ~ ~ E ~ u H ~ ~ ~ , " B I D ~ ~ I M ~ u ~ n i 0 9 b i u 2
d doen41 1 i RU ~ u o ~ ~ ~ u R ~ ~ u L ~ u ~ : R u L ~ ~ : : ~ a ~ ~ ~ $ u l d l f i ~ n ~ ~ i i ~ ~ ~ ~ ~ ~ a ~ i ~ m j n i i l d u ~ Y *
~ ~ ~ ~ ~ ~ ~ ' n r i l ~ ~ ~ ? ~ ~ ~ 1 ~ d 7 ~ b f l ~ ~ o ' ~ 1 ~ 1 5 ~ ~ ~ 3 n " L 1 ulumnuz i$n elms a ~ a z r n ~ i ~ a ~ u a
~#~mfi~n?io.rdu? ~auoleuiriums dlu?u~alunz a~nnu~utblu~duuu (Full Package) n4e I i r r * ain~~assnr?ni~i4u~f119nti i~I~~m1M'~d
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(Group inclusive Tour : GIT U?B All Zoclusive Tour : AH3
~~u&!drinrioatbiu.~~)fi1M"0~~~~1~191flu'9a01uii ~9un~fia:Aau~nri-i
L ~ U ? ~ V ~ U ~ ~ ~ R ~ ~ ~ ~ ~ U ~ P V ~ ~ W ~ ~ ~ ~ U ~ I ~ U ~ J ~ P ~ ~ J ~ I R ~ ~ T ~ U ~ U ~ ~ U ~ ~ ' ~ ~ O ~ U ~ P ~ ~ ~ L ~ U ~ ~ ~ S
~ua~sudrani~sainl indoc~du?uin im-linn'o.rdu~~~11u1gndnmsmlniu1&n~r
~ ~ u r n . n d u ~ ~ m ~ ~ ~ d ~ u ' t l ~ ~ w ~ i ~ ~ t l a ~ ~ i a u a ~ ~ d ~ ~ ~ ~ 1 ~ ~ n ~ ' 1 a ~ ~ ryw n -a
5. ~inifimm$l&fu ~ n v i o ~ d u ~ l ~ ~ w ~ ~ T n ~ w ~ n a : o ~ s l a m ~ n a n r m u ~ a o t h ~
iiu mr duumao I ~ ~ ~ I ~ ~ E ~ F ~ I L ~ ' ~ O ~ L ~ ~ ~ W " ~ I ~ ~ ~ ~ ~ ' ~ ~ ~ I ~ ~ M ~ L P ~ ~ ~ " M n4oms!&a'uma!d
iuy~nndiriollu.or:: ~flu&u J
2 . ~ T I ~ ? ~ B ~ ~ V I U ~ U U ' L I ~ ' I I ~ ~ (FIT : Fully Independent Travel) A A w duiin~ol=uoamr ~ ~ ~ ~ L P ~ U ~ ~ U ~ ~ ~ ~ ~ ~ ~ U ~ ~ ~ ~ L ~ W U Q ~ ~ ~ ~ I ~ " M P ~ I ~ X ~ U W U L O ~ ~ ~ D ~ ~ I ~
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DPU
DPU
1. ~ e f i ~ l u ~ ? ~ s r i a f i i u (Camping Outdoor Living)
- f113fiF3yd vl~plnihbLo:a"anl.i (Fire Building)
- ~ I I S ~ ~ . I D ~ ~ S ~ ~ N I L ~ ~ (Outdoor Cookin)
- f n 5 H Y f l b i ~ ~ h U ' ~ (Picnicking) d a
- (Tool Carafts Care)
- nwrgudl (Backpacking)
- mr khkoi& (Hostelling)
2 ~anrsun1satau~fiufilli~~nu~n~~~5'~rlliG (Conservation)
- mr anuiatttiu (Landscaping)
- ~ I S ~ ~ ~ U W ~ Y U I ~ ~ B ~ ~ # % I ~ (Conservation Study)
- ah~~~wR'~ncau$ujd~~a"~~~~w*di (Building Plant and Wildlife Sanctuaries) d a4 - d~nw'raws~amdi (Plant and Wildlife)
- mdnw ~ ~ ~ G u R I (Weather Obsetvation)
- 8 f W l d ~ ~ ~ l f l 3 ~ f l (Bird Census) 4
3. 80nsr~llfl~s~uw4?u (High Risk)
- furn~sai89sads ( White Water Canoeing)
- I i l s l l (Mountain Climbing)
DPU
- binri;w~ (Rock Climbing)
- ~n+osiau (Hang Gliding)
- k!a&awnodh (Jet Boar)
4. iionm~naisu k outdoor ~pom)
- k'nJ U ~ U (Bicycling?
- dlirwa" muntin&
- ~ f l d B I (Fishing)
- 11i~bf~ (Boating and Sailing)
- I Y % I u ~ : (Snow Skiing) Y
- i~3i-i (Water Skiing)
- ~ s n ~ % e u w ~ a l a ~ u u ~ (Orienteeriag) d *
- VO11 (Horseback Riding) Y
- dl41 (Scuba Diving)
- !ilu2 (Hiking)
- nr:Rmlkndu (surfing)
- ~ D L ~ ~ S ¶ I O I ~ U = (Snowmobiling)
5 . ~ 0 n r 5 u ~ n w i f n ~ ~ ~ ' f l i ~ (Nature Oriented)
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Books
Allport, Gordon W. (1935). A Handbook of Sodrl Psychology. Worcester : Clark
University h.
Atkin, Charles K. (1973). New. Model For Masscornmunleation Research. New York :
David Mckay.
Bloom, Benjamin S. (1967). Taxonomy of Education Objective (Cognitive Domain) .New
York : David McKay.
Klapper, Joseph T. (1960). The Effect of Mass Communication. New York : The Free
Press.
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( (3) 18.03- 24.00U. ( (4) 24.01-06.00 U
lo. h,na~dvi~u+h 3n~u~n&$m.'=Pnmila (&nnsumiad 1 6) ( ) (1)06.01-12.00U. ) (2)12.01-1B.00~
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