URBAN RESEARCH PROJECT

Anushree KandalkarMC 1

PLACES ASSIGNED

• Dona Paula

• Porvorim

• Margao

• Benaulim

• Colva

RESEARCH OBJECTIVEBuying habits of consumers and Marketing of products at local grocery stores

• Simple Random Sampling

• Observing buying pattern of customers

• Interaction with Retailers

RESEARCH METHODOLOGY

• In some stores, the products are stacked together in a haphazard manner

• Store promotions

• Customer Retailer Relationship

OBSERVATIONS

• Retailer Push: Credit, Margins, Space, Distributor Relationship

• Habitual buying

• Shoppers ask for Retailer’s opinions

• Ease of Purchase for consumer due to benefits like credit purchase, home delivery etc.

RESEARCH FINDINGS

CHALLENGES

• Improve shopping experience

• Frequent buyer programs

RECOMMENDATIONS