group 6 live brand project marketing communication
TRANSCRIPT
Auto Rickshaw Union
Kinnari Kamdar – MC 05Mansi Jamsandekar – MC 07Prathamesh Padwal – MC 12
CLIENTShree Ram auto rickshaw
union
• 90 rickshaws • 6 autostands spread across
Lonavala and Khandala• Oldest union
Problems
Competition
Low revenue
No promotion
3 Pahiye
Reasonable 24*7 Service Guide
Ab ek anokha
safar
Target Audience
Tourists
Local businessm
en
Pen portrait
Tourist
• Rane family – husband , wife and two kids
• Middle class , do not own a vehicle
• Prefer cost effective transport
Local Businessme
n
• A-1 chikkiwala • Earns decent
revenue• Needs more
visibility because of local competitors.
Tie ups
Promotion
Direct marketing
Mobile marketing PR
Events
Digital presenceIMC
Digital Marketing
• Union website - 3pahiye.com with call of action
• Information about travel in Lonavla- Khandala
• FB page
Mobile marketing
• Call to book• SMS to customers
regarding bookings
Your Rickshaw is booked from Lonavala station to your destination for Dec 14th. Rickshaw No : MH 03 278 Rickshaw driver : Papu Khote Mobile No : 9768345552
Direct marketingWelcome sweet Mini map with
contact details
Advertising• With local chikki shops• Selling advertising spaces
Tie-ups
Hotels Della Adventure
Institutes
• Painted rickshaws
• Media publicity• Local
newspapers - Pune city, Loksatta, Maharashtra Times
PR events
THANK YOU