MARKETING-BRANDING CONSULTING PACKAGES

At Solutions Marketing & Consulting LLC, we offer a variety of consulting options to suit your needs and budget. We’re in business to help your company or nonprofit power up its brand for success. No bull, no outlandish advertising agency prices – just straight talk and results.

To assist our clients, we have put together these marketing-branding consulting packages. Fees will depend on your organization size, needs, and objectives. Ask for a customized project quote.

MARKETING-BRANDING STRATEGYMany people go through the motions of marketing their businesses or organizations without a plan or method to measure their efforts. Then, when they don’t see results, they wonder why.

It makes no sense to implement tactics without goals. How do you know if the tactics are the best fit for your target audiences?

We’ll help you get on track by developing a strategic marketing-branding plan that identifies your overall business objectives, ideal customers and referral sources, brand characteristics, marketing and branding activities (tactics) and the measurement tools you’ll need to identify what’s working and what’s not.

I. Market & Situation Analysis▪ Company/Organization Objectives▪ Company/Organization Analysis▪ SWOT Analysis▪ SEEDPIT Analysis▪ Competitive & Collaborative Analysis▪ Market Segmentation & Target Analysis▪ Brand Analysis

II. Marketing-Branding Strategy▪ Marketing-Branding Objectives▪ Keys to Success▪ Brand Positioning Strategy▪ Key Messages▪ Marketing Strategies▪ Branding Strategies

III. Marketing-Branding Tactics▪ Marketing Communications▪ Marketing Mix▪ Action Plan (for implementation)

IV. Metrics▪ What to Measure (and how)

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We offer two marketing-branding strategy options:

1. Consultative PlanningThis consultative approach is the more cost-effective and hands-on of the two options. During the planning process, Elaine Fogel will consult with you and/or a small designated team to develop your marketing-branding strategy. This enables you to do much of the groundwork and research independently based on the existing plan template in her book, Beyond your LOGO: 7 Brand Ideas That Matter Most For Small Business Success.

Elaine will serve as your guide and mentor, ensuring that you stay on track and complete your “assignments.” She will answer your questions and give you feedback throughout the process.

Once you have a written draft, she will review it and offer recommendations for improvement, guiding you through revisions until you have your final written plan.

Elaine will communicate and consult with you by telephone, email, conference calls, and/or video conferencing (and in person, as needed, if you’re located in the Phoenix area.)

For more details, contact Elaine.

2. Collaborative PlanningThis option is better suited to businesses and nonprofit organizations that do not have the time, human resources, or inclination to do the necessary groundwork and research independently. Elaine will serve as your facilitator, taking you (and your team) through each step of the planning process.

She will provide you with templates based on her book, Beyond your LOGO: 7 Brand Ideas That Matter Most For Small Business Success. (Nonprofits will receive an adapted version.)

Collaborative Planning Advantages:

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For more details, contact Elaine.

· As an external facilitator, Elaine brings a fresh lens and perspective, in addition to marketing and branding strategy experience and knowledge. 

· She approaches your plan without pre-conceptions or internal politics.

· She will encourage executives (or business owners) and teams to abandon their assumptions, beliefs and attitudes. She’ll ask probing questions, propose new ideas and options, and help stretch your thinking and attitudes.

· Your leaders will have an independent and neutral consultant to share their confidential and sensitive issues. Elaine will serve as a resource to them throughout the process.

· Elaine ensures that: everyone involved has an opportunity to share their views; discussions flow and move forward; there are opportunities to review your progress; and the project stays on track.

· Elaine will communicate and consult with you by telephone, email, conference calls, and/or video conferencing (and in person, as needed, if you’re located in the Phoenix area.)

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MARKETING COMMUNICATIONS

Integrated marketing communications give your business/organization a voice to converse with consistent brand messaging across multiple marketing channels. In today’s 24/7 dialog, multichannel content gives you opportunities to demonstrate expertise and leadership, attract and engage with followers and customers, and capture prospects and leads.

In addition to writing customized, high-quality copy for brochures, flyers, print ads, newsletters, style guides, sell sheets, speeches, fundraising materials, ebooks, emails, newsletters, news releases, and website content, etc., Elaine also offer these packages:

Content Writing Review:

Provide up to five (5) samples of your digital or traditional content and Elaine will review them for spelling, grammar, sentence construction, syntax, flow, marketing language, and professionalism. She’ll write a report with recommendations that will help you better connect with your readers or customers, engage them, and reach your marketing objectives.

Print/Digital Collateral Review:

Provide up to five (5) print and digital samples and Elaine will review them for brand consistency, design, content, and professionalism. Examples include blogs, brochures, catalogs, emails, flyers, landing pages, sell sheets, news releases, websites and any other collateral targeted to external audiences. She’ll write a report with recommendations to give your business/organization better results.

ABOUT ELAINE FOGELAs an author, speaker, marketer, brand and customer experience evangelist, educator, and consultant, Elaine Fogel engages, entertains, and motivates audiences and readers with stories and lessons gleaned from her diverse career as a singer, teacher, cookbook author, television show host, and marketing executive.

Originally from Canada, she has worked with celebrity spokespeople; produced television and radio spots; served as a spokesperson in national media; and stewarded relationships with corporate partners

such as Nike, Ford, Aventis, and Air Canada. She has written, produced, and developed materials on ad agency contract for major corporate clients such as Kraft, Procter & Gamble, Nestlé Carnation, and Warner-Lambert.

Elaine has been a contributing writer for The Business Journal and MarketingProfs, and contributes to SmallBizClub (founded by NFL Hall of Famer and author, Fran Tarkenton), and Social Media Today. People in over 100 countries have read her blog, Totally Uncorked on Marketing, and her articles have appeared in many print and digital publications. She is also president and CMO of Solutions Marketing & Consulting LLC located in Scottsdale, Arizona.

Elaine has been a faculty associate at Arizona State University and is a professional member of the National Speakers Association. Interviewed by NBC News and CNN, she is a sought-after marketing and branding thought leader who specializes in small-to-medium businesses and nonprofit organizations.

She is also the author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success, a 2016 Finalist in the National Indie Excellence Awards and Next Generation Indie Book Awards.

ADDRESS14001 N. 50th St.Scottsdale, AZ 85254 USA

TELEPHONE602-380-7230

HOURS9-5 weekdays, MST/GMT -7 Our time never changes.

We make every effort to accommodate clients in different time zones.

Marketing and Branding Services: elaine@solutionsmc.netSpeaking & Training: elaine@elainefogel.comPromotional Products/Custom Printing: promos@solutionsmc.net (Allen)Our Website

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