Marketing Birmingham

Commercial Partners Meeting26th September 2013marketingbirmingham.com

Neil Rami

Chief Executivemarketingbirmingham.com

Agenda

Welcome & Introductions

Neil Rami, Chief Executive, Marketing Birmingham

Paul Chapman, Director of Strategy, HS2 Ltd

Sir Albert Bore, Leader, Birmingham City Council

Questions

Attracting inward investment

Sales Missions

Business Catalyst

Social Media Index

Lead Generation

Agents

Potential to create over 3,000 jobs against target of 2,211 in 13/14

Breeze Social Media Award

Lead Generation

Agents

80 potential projects in completion pipeline for 2013/14

2013/14 completed projects origin

Birmingham as UK gateway

Expanding global networks- Connectivity- Trade development - FDI- Trade and consumer profile

Positioning as a UK visitor hub- Regional affiliation programme- Domestic network (attract and disperse)

Business Catalyst

Breeze Social Media Award

Lead Generation

Agents

80 potential projects in completion pipeline for 2013/14

Attracting overnight visitors

Hotel RevPAR* comparison 2012 v 2013

* Revenue per available room

Visitor economy: funding the future

Pressure on sources of public funding

Requires a new partnership

Needs to leverage new financial resources

Private sector needs a new vehicle to create financial resources

Proposing creation of an industry led, independent body...

Tourism Business Improvement District for Birmingham & Solihull

What happens next?

Industry consultation

Oct 13 – March 14

Dedicated consultation process to gain views and develop proposals

Ballot process April 2014

Requires majority yes vote based on voting businesses and rateable value

Operational set up October 2014

Document Sub-headlinemarketingbirmingham.com

BCC growth target – xx new jobs by 2020

GBS LEP - 100,000 new jobs by 2020

25,141 jobs (Direct & indirect jobs 2014 - 2020)

Paul Chapman, HS2

HS2, Director of Strategy

marketingbirmingham.com

HS2 – A CATALYST FOR A HIGH SPEED BRITAIN26 September 2013

Insert HS2 film

The Need

The Opportunity

The Transformation

• Government and Network Rail are already investing £37 billion in railway schemes over the next 5 years

• The roads budget is being tripled. By 2021 every capacity and congestion relief scheme on the Highways Agency books will have been built.

• But that does not address the major capacity crunch that we face.

We are already investing in new infrastructure:

The Need

• Demand for long distance rail travel has doubled to 125 million a year in the past 15 years

• The number of trains on the network has increased by 1.5 million

• Network Rail has said by the mid-2020’s the West Coast Main Line will be full

• By 2030 on commuter services into London there will be 10 passengers standing for every 10 with seats

• The position is no better in Leeds, Manchester or Birmingham with 7 people standing for every seat.

The Need

• We need to act now to increase capacity for passengers and freight

• It has been estimated that HS2 could take 500,000 lorries a year off our roads

• The demand for rail freight is predicted to double over the next 20 years . New ports at Felixstowe, London Gateway and Liverpool 2 point to the unfulfilled demand.

“HS2 will free up much-needed capacity on local and regional services across the north, easing overcrowding on commuter routes and taking the pressure off our motorways.”

Mike Blackburn, BT North West Regional Director & Chairman of the Greater Manchester Local Enterprise Partnership

The Need

• We need to act now to increase capacity for passengers and freight

• It has been estimated that HS2 could take 500,000 lorries a year off our roads

• The demand for rail freight is predicted to double over the next 20 years . New ports at Felixstowe, London Gateway and Liverpool 2 point to the unfulfilled demand.

“HS2 will free up much-needed capacity on local and regional services across the north, easing overcrowding on commuter routes and taking the pressure off our motorways.”

Mike Blackburn, BT North West Regional Director & Chairman of the Greater Manchester Local Enterprise Partnership

The Need

The development of digital technology is stimulating demand“People need to be with people, it is at the root of human existence. We live in a real - not virtual - world, and connectivity is essential to us.”

Stephen GleaveChairman IBI Taylor Young

The Opportunity

• The network will serve one in five of the UK’s population

• Over 70% of jobs created will be outside London

“The new high-speed links can create thousandsof new jobs and boost regional growth, as well asproviding a much-needed boost for our constructionand manufacturing industries.”Frances O’Grady, TUC General Secretary

The Opportunity

Joining the regional economies into one powerhouse with greater connectivity and access to a much wider labour pool will provide the fuel for the Engine for Growth

Our education and skills strategy has initiatives for STEM subjects in schools, further and higher education and a programme of apprenticeships and internships.

The Transformation

• The released capacity from HS2 will allow a rethinking of how the integrated network performs

• Network Rail report lists over 100 towns but more detailed work is needed.

• There are opportunities for small tweaks to the existing network to unlock major gains.

The Transformation• We can seize the opportunity to develop skills and create jobs

• 400,000 jobs – Core Cities• 20,000 construction jobs for 10 years (GG21)

• 3% of construction jobs likely to be apprenticeships (industry average)

• HS2’s pipeline of work stretches 10+ years ahead, there are huge vocational training opportunities.

Capacity challenge facing the West Midlands

• The heart of national rail network supporting long-distance, regional, local and freight services

• Rail journeys have soared by 14% in the last year in our region

• Significant capacity constraints and crowding issues exist – rail journeys have doubled in a decade in WM

• Cross Birmingham connectivity is poor• Coventry and Birmingham in top four UK cities for rail

growth• A conservative 32% patronage increase predicted by

2019/20• Growth in long-distance passenger services will squeeze

out Local Commuter Rail services

Benefits to the West Midlands

• KPMG Study: when supported by existing rail network improvements HS2 would deliver 51,000 additional jobs

• West Midlands benefits from £4.1Bn GVA benefits per annum

• Reduced journey times/new connectivity generate inward investment

Local Connectivity benefits with HS2

• Linking the West Midlands to the HS2 network

• Underpinning HS2’s potential to stimulate growth and future economic activity across the whole region.

• Maximising released capacity on the conventional rail network.

• Ensuring released capacity on the road network by transferring passenger and freight trips to rail and public transport links

Deputy Chair

Sir Howard Bernstein, (CEO, Manchester City Council)

Frances O’Grady

(General Secretary TUC)

Chair

Lord Deighton KBE (Commercial Secretary to HMT)

Sir John Rose

(Ex-CEO Rolls Royce)

Lorraine Baldry OBE

(Chair of London Continental Railways Ltd & Inventa Partners Ltd)

Alison Nimmo CBE

(CEO Crown Estate)

Professor Tony Venables

(Professor of Economics at University of Oxford)

Dr Pete Waterman OBE (Cheshire and Warrington LEP)

Neale Coleman

(Mayor’s adviser on Olympic legacy)

Cllr Julie Dore

(Labour Leader of Sheffield City Council)

Sir Albert Bore

(Labour Leader of Birmingham City Council)

Cllr Matthew Colledge

(Conservative Leader of Trafford Council)

Steven Norris

Businessman and Ex-Transport Minister

Growth Taskforce Membership

Ray O’Rourke

(Chairman of Laing O’Rourke)

Theme 1: Better Connectivity

• Maximising the connectivity benefits

• Maximising the opportunities to business from better connectivity

• The freight industry

• Tourism

• Unlocking development potential

• Aligning resources & policies

• Attracting investment & funding

Theme 2: Growth and Regeneration

• Supply chain benefits

• Ensuring the readiness of the UK workforce

• Alleviating the blight to businesses

Theme 3: Construction

• Learning from UK and international experience of driving to economic growth from major transport projects

• Utilising the experience and expertise of the membership

• Working with other government departments and their agencies

• Engaging with local authorities; business (incl. the LEPS); universities and FE colleges…

• Seeking practical, affordable and deliverable options

The how

Why the UK is investing in HS2

Sir Albert Bore

Leader, Birmingham City Council

marketingbirmingham.com

Questions

marketingbirmingham.com