Session 6- The Marketing Plan/ Placement and Promotion

Session 6- The Marketing Plan/ Placement and Promotion

About Me:

Worker-preneur or Micro-preneur

● Entrepreneur, Def: - "one who undertakes an enterprise, especially a contractor, acting as intermediary between capital and labour".

● Worker-preneur or Micro-preneu, Def: - “one who undertakes an enterprise, is a contractor, acting as the capital and labour”.

Sales Forecasts “Projections”

● You Absolutely Need Them

● Be Conservative

● Do Your Research

Overview of Market Strategies

● Offline– Networking

– Speaking Engagements

– Edu-sells

– Have some kind of marketing materials (business card)

Overview of Market Strategies

● Online (Part I)– Website – Free, start with a blog or basic site

● SEO – Search Engine Optimization

– Social Networkings – Create a fan base of customers. Facebook is perfect!

– Viral Marketing● Share information on products and services● Make it fun & exciting and others will spread

the word.

Overview of Market Strategies● Online (Part II)

– Email Marketing● Build a list of fans● Create interesting emails. ● Stay in contact. Once a week

– Blogging & Micro Blogging Twitter● Share Info

– Contractor Sites● Elance.com

Placement “Distribution” Strategies

● Offline

– Resource intensive, relationship driven

– Brokers

● Online - Leverage the “Long Tail”

Q & A● Q: What can marketing consultants do for small-businesses

with very little start-up money?

● A: Don’t hire a consultant. Learn to market and leverage the internet.

● Q: What are some key methods of promoting your brand/product?

● A: Using and online strategy as well as networking are your best strategies!

● Q: What are the costs and benefits of special advertising (telemarketing, yellow pages, etc).?

● A: Telemarketing is great if you havea dynamic personality, however its energy intensive, and low ROI. Don’t use Yellow Pages!

Get Started Today

“In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing” - President Theodore Roosevelt

Resources To Get Started

● Handout Sales Projects Worksheet

● Elance.com – online marketplace for contractors and small business.

● Ebay, Amazon.com – Selling Products

● Craigslist – Products & Services

● Blogging

– Blogger.com

– KaBlog.com – great for social marketing

– Wordpress.com