marketing “5 p’s about...

Marketing

“5 P’s about marketing”

Lesson plans – Marketing 1

Topic: Marketing - 5 P’s about marketing

Level: 15-18

Duration: 90 minutes

No of Students: NA

Learning Goals

• Learn the P’s in marketing

• Apply the P’s with examples

Materials/ Equipment

• Projector & Computer

Methods/ Techniques

• Teacher explains the P’s with an example

• Groupwork/brainstorm

• Placemat + groupwork

Marketing



Assumptions/ Prerequisites

• No previous knowledge required

Procedure/ Lesson Development

Motivational Activity

Why do you buy …?

Examples of typical features of a product. Baselines, logo’s, music, advertisement, special products

10 min.

Main Body/ Development of Concept

Product: does it acclompish a need? Look at all the features of the product. Quality, function, name, shape, colour, reputation, other kinds,

warranty, service …

Price: setting the price, price segment, conditions, methods, discount, special actions

Place: ways to distribute, ways to sell, logistics, how does it cover the market?, indirect sale and direct sale

Promotion: PR, advertising, sales organisation and promotion, merchandise, joint ventures

People (employees): qualities, culture, management

30 min.

Marketing



Example of Coca Cola

Product

• Name is an alliteration (sounds good) and is easy to pronounce in the whole world

• Unique bottle,

• Logo that everyone would recognise

• Function: sweet and refreshing

• Secret formula

• Slogans are famous: Enjoyç Always Coca Cola! Open Happiness

• Problems: makes fat. Solution: Coca Cola Light – Zero + sponsor sportcompetition (association with health and performance

• Bottle: different per country

• Light, Zero, Lime, cherry, vanilla coke, coca cola life: all different kinds => sell more

• Bigger range = sell more (more than 120 products)

• Reputation: mystery because of formula, happiness

Price

• Penetration strategy: low price = for everyone

• Sell low to break a concurrent (cuttthroat competition)

• Very slow rising the price

• Discount

• Some companies always give discount, some almost never do

• Depends on the place: bar or shop (fixed pricing mostly)

Place

• Distribution

• Soda machine

• Retail, on every corner

Marketing



• Exclusive contract with Mc Donalds

• Only indirect sale (Coca Cola doesn’t sell to the consumer directly)

Promotion

• Famous advertising

• Campaign with truck with Christmas (people think the invented Santa

• A lot of merchandise

• Joint venture with Bacardi; advertise togheter. Coco Cola to compete drinks with alcohol, Bacardi to sell more

• Social media: Facebook …Life is for sharing – keep the product attrative

Extra: process + physical evidence (for services)

Process: perception of the product/service, buying and consumptionprocess

Physical evidence: reviews, experiences, environment and recommendations

Closure

Pupils work in groups on a product an present it 30-50 min.

Evaluation/ Assessment

Apply the P’s on X, Y or Z

Attachments

• None

Marketing

“Gantt’s Chart: as a key to planning a

stand”


Topic: Marketing - Gantt’s Chart: as a key to planning a stand

Level: A2


No of Students: 20

Learning Goals

• Students learn to plan operations in a group.

• They also learn to draw up a schedule of operations in the form of the Gantt's chart in Excel spreadsheet.

• Afterwards, they compare effects of their planning and evaluate accuracy of planned operations.


• Computers with Internet access

• Excel file with the Gantt's chart or printed PDF file with the Gantt's chart (to be downloaded from the following internet site http://www.erasmusroad.eu

Methods/ Techniques

• Group work

• Discussion

• Presentation

• Demonstration

http://www.erasmusroad.eu/

Marketing


stand”



• No previous knowledge required



'None of us is as smart as all of us' Ken Blanchard

Group work is a huge challenge. In order to meet the challenge, it's essential to organize the work of the whole group well. The following tips,

which you should bear in mind when working at a particular task in a group, should be of help:

• Set goals of your programme precisely

• Determine the prize for achieving the goal

• Designate the leader ( coordinator ) of the entire project

• Decide what you need to achieve your goal

• Pick appropriate means and methods thanks to which you will achieve the task

• Plan all your activities in time – make a schedule of your activities ( including budget of the project )

• Be prepared to perform all the tasks

• Achieve your plan

• Summerise your activities and account for the budget

• Celebrate the fact of having achieved your goal and enjoy the prize

5 min.

Marketing


stand”



Teacher explains the task

Today, we are going to focus on planning activities, meaning point 6 of the above tips . Your task will be to plan the preparation of the corporate

stand for school fairs (Tip for the teacher: the teacher may set students carry out a plan of another project, eg. a class trip, a school play, project

activities). You will work in groups of four. You have one month for doing all the activities connected with constructing a stand. Start today.

The schedule called the Gantt's diagram (Gantt's chart) will help you plan all your activities. You should prepare it in Excel spreadsheet

(attachement # …) or on printed Gantt's diagram cards.

The teacher discusses the Gantt's diagram

Students open the Excel file with Gantt's chart ( on their computers ) or get printed Gantt's diagram from their teacher. The teacher explains

students the structure of the diagram and the way students should fill it in. Teacher can do it following the example given in the Excel file in

position # 1.

Teacher stresses the fact that students should take into account as many activities in their project as possible. At the same time, they should

define them precisely and divide them between all the company members. Also, they should choose appropriate material resources for its

construction. Moreover, they can't forget about financial aspects connected with construction of the stand such as setting the budget and final

calculation of the entire project. What they also have to do is to plan reasonably the dates of particular activities as well as the order in which

they should be executed. Each person responsible for a given activity is assigned a different colour.

Teacher presents the rules all students have to follow during cooperation:

1. listen actively and attentively

2. don't disturb someone else's statement

3. show respect towards others

4. don't criticize others

10 min.

10 min.

Marketing


stand”


Students carry out Gantt's diagram

Teacher displays supplementary questions during students' work. Those questions will let students choose appropriate activities necessary to

present their company during fairs:

1. What are we going to present at our stand?

2. Who's going to be our customer during fairs?

3. What do we have at our disposal at the stand: stand dimensions, walls, counter, lighting, sound,…?

4. What materials will be used for the stand construction?

5. What should our stand look like?

6. What promotional materials of our company will be presented?

7. Who will represent our company at the stand?

8. How much money can we allow for the stand construction?

Students may mutually evaluate soundness and accuracy of prepared schedules.

30 min.

Closure

Groups present their Gantt's diagrams

(Each of the 5 groups has got 5 minutes for their presentation)

25 min.

Marketing


stand”



Students compare and evaluate their work – soundness and accuracy of their diagrams

Teacher asks the following questions:

1. Which plan / diagram was the most logical when taking into account the choice and order of activities?

2. What was the difference between your plans / diagrams?

3. Did any of the groups incorporate any activities the remaining groups didn't think about?

4. What activities didn't you take into account?

5. Are all of your plans real? Can they be put into effect?

6. Were you governed by the rules which were agreed on at the beginning?

Attachments

• None

Marketing

“How to make a company stand”


Topic: Marketing - How to make a company stand

Level: B1


No of Students: 15

Learning Goals

• Making a design of a stand for trade fair

• Enhancing students’ creativity


• Sheets of paper – A2/A3, markers ,colour pencils, paints

Methods/ Techniques

• Discussion

• Lecture method

• Presentation

• Demonstration

• Brainstorming,

• Group work

Marketing




• None



The teacher start the presentation which is supposed to be on during the whole lesson.

One of the most effective way to present own products/services to a big group of people and to gain new customers is a presentation of the

company on a stand during trade fair.

The teacher asks the following questions:

• Can you give examples of trade fair?

• Why are entrepreneurs willing to participate in fair?

• What should be considered when one wants to take part in a fair?

Suggested answers to the questions:

The entrepreneurs are willing to take part in the fair as they give a lot of new opportunities:

• direct contact with a client who wants to devote his/her time to find the proper product

• presenting the product/service and its advantages

• easy distribution of adverts and promoting materials

• signing new contracts

• analyses of new trends and competitors

10 min.

Marketing



The entrepreneur should always think over his/her participation in the fair:

• types of trade fair: industry, range, location, target customers

• significance of fair

• what the costs are to take part in the fair

• what the financial possibilities he has, staff and marketing tools to prepare and run the stand


The teacher divides students into 4 groups ( 6 students in each group). Each group draws a ticket with a description of a firm. (Appendix 1)

‘Creativity is a game for the intelligent’ Albert Einstein

The teacher explains the tasks to do and comments them: The way a stand looks is like a flagship of a company. Visitors compare the stands of

competing firms therefore the owners try to stand out from the crowd and attract the attention by eye- catching and professional looks of their

stands.

So during today’s lesson you are going to become workers of the marketing department. On a piece of paper you are supposed to design a stand

at a fair for the company whose description you will find. ( appendix 1)

Terraced stand

• it has other exhibitors on both sides

• walls: back left and right ones/limit of three walls

• front part is active

• logo and the name of the company are supposed to be on the friese

After 15 minutes you can present your stand. your task is to design it in two alternatives

5 min.

15 min.

Marketing



Alternative 1 – perspective picture

Alternative 2 - plan view

Designing a stand you must plan enough room for:

• symbols identifying you company ( name, logo)

• product/service and its working

• price list and discounts

• place for business conversations

• advertising materials: leaflets, catalogues, business cards

• a small storage unit

Don’t forget about:

• suitable colours and their meanings

• elements promoting the sale: sampling, gadgets etc

• extraordinary decoration: flowers, pictures, visuals

You might also need:

• proper lightning

• sound

• some treat: sweets

• extra attractions: a contest with prizes

Students design their stands on pieces of paper

30 min.

Marketing



Closure

Presentation of the designs (each group 5 minutes)

Each group receives an assessment chart (Appendix 2)

During the presentation the students assess each other’s designs giving points = emoticons.

20 min.


Summary: (10 min.)

• Did you plan all indispensable element of the stand?

• Is your stand interesting and attractive?

• Is your stand functional?

• What original solutions did you use?

Students must finish the statement:

The stand where I would spend more than 10 minutes must ……………………..

Attachments

• Appendix 1 – description of 4 companies

• Appendix 2 – assessment chart

• Appendix 3– PDF presentation

Marketing



APPENDIX 1

COMPANY 1

• a publishing company which publishes various books like: science, cookery, novels, travel ones for

individuals.

• Your task is to design a stand for book fair

COMPANY 2

• an advertising company which designs websites, internet, radio and TV commercials, outdoor

advertising for businesses.

• Your task is to design a stand for advertising and printing industry fair.

COMPANY 3

• a travel agency which specializes in organizing trips and events for students.

• Your task is to design a stand for tourism industry fair.

COMPANY 4

• a hand-made goods producer which makes souvenirs, jewelry and other home accessories.

• Your task is to design a stand for hand-made product fair.

Marketing



APPENDIX 2

Assessment chart

Each group receives one assessment chart and their task is to evaluate the rest of the groups during the

presentation of their stands. Students grant emoticons: ( yes, great) ( partly good), ( definitely

no). The stand, which will receive the biggest number of ( yes, great) emoticons, will get the full mark

and wins. Tthe biggest number of ( yes, great) emoticons, will get the full mark and wins.

Guidelines for evaluation Company

1

Company

2

Company

3

Company

4

1. Did you put the name and the logo of the

company in a visible place?

2. Did you exhibit the product clearly?

3.Is the arrangement of all the elements neat, tidy

and aesthetic?

4.Did you use any multimedia on the stand?

5.Did you put advertising materials (leaflets,

business cards) in a visible place?

6. Did you plan any interaction with the visitors, eg.

a contest?

7. Is the layout of the stand functional?

8. Did you introduce any innovative exhibit

solutions?

POINTS (EMOTICONS) IN TOTAL

Marketing

“Launching a successful new product”


Topic: Marketing - Launching a successful new product

Level: B1


No of Students: 20

Learning Goals

• Expanding students’ lexis

• Developing listening and speaking skills

• Promoting critical thinking


• Computer & Projector

• Worksheets

• Board

Methods/ Techniques

• Presentation

• Brainstorming

• Discussion

• Group work

Marketing




• Students are familiar with vocabulary related to marketing

• Students are able to recall vocabulary about the 4Ps and the marketing mix



As a quick-fire activity, teacher shows students some pictures of products/services of well-known companies, for example: Starbucks coffee mug;

McCafé Chocolate Shake; iPhone smartphone; Volkswagen sports coupe. Students identify the brands/companies. After that teacher asks them

to identify the marketing mix of one of the brands. Before this activity, teacher should check that students know what the marketing mix is.

Teacher writes the following table on the board and get students to fill it in.

For example:

The Four Ps Starbucks

Product Cappuccino; tea; espresso; coffee-related accessories/merchandise; smoothies …

Price Tea –around…€; cappuccino….€

Place Starbucks cafés at airports; city center; online shop

Promotion Website; television; print media; Starbucks card…

5 min.

Marketing




Teacher tells students they are going to read an article about the 4Ps of Marketing. She gets them to work in groups and they put the different

parts of the article in the right order (Worksheet 1 Exercise A). Groups present their results to the whole class and teacher encourages

discussion.

After this activity, teacher tells students that according to the article a good way to understand the 4Ps is “by the questions you need to ask to

define the marketing mix”. In pairs students read the questions and sort them into the right category (Worksheet 1 Exercise B). Follow up with a

whole class discussion to see if everyone had the same ideas and fill in the chart. Teacher tells students they are going to watch a video.

Pre-viewing: Before watching a video a first time online marketing vs traditional marketing (https://www.youtube.com/watch?v=d4aijRJFOq4),

students briefly discuss the advantages and disadvantages of online and traditional marketing. Before watching the video, teacher should also

check that students understand the following words: advertising; profit margin; overhead; content writer; rented building.

While-viewing - Students watch the video and they take note of the main differences between online and traditional marketing. Teacher elicits

information to complete the table. (Worksheet 2 Exercise A).

30 min.

Closure

Post-viewing – Group work activity: Teacher asks Students to imagine they work for a well-known company. Students are asked to develop and

present a new product/service and to make notes on the 4Ps of this new product. Each group presents the planning of the new product launch

to the rest of the class. Alternatively, this activity can also be done for homework.

15 min.

Marketing




Feedback from students’ answers and participation

Attachments

• Worksheet 1

• Worksheet 2

Marketing



WORKSHEET 1

A. Read the following article about The Marketing Mix and the 4Ps of Marketing and put the different

parts of the article in the right order.

And the 4Ps is one way, probably the best-known way, of defining the marketing mix, and was

first expressed in 1960 by E J McCarthy. The 4Ps are: Product (or Service); Place; Price and

Promotion. A good way to understand the 4Ps is by the questions that you need to ask to define

your marketing mix.

It's simple! You just need to create a product that a particular group of people want, put it on

sale some place that those same people visit regularly, and price it at a level which matches the

value they feel they get out of it; and do all that at a time they want to buy. Then you've got it

made!

But if you get just one element wrong, it can spell disaster. You could be left promoting a car with

amazing fuel-economy in a country where fuel is very cheap; or publishing a textbook after the

start of the new school year, or selling an item at a price that's too high – or too low – to attract

the people you're targeting.

There's a lot of truth in this idea. However, a lot of hard work needs to go into finding out what

customers want, and identifying where they do their shopping. Then you need to figure out how

to produce the item at a price that represents value to them, and get it all to come together at

the critical time.

The marketing mix is a good place to start when you are thinking through your plans for a

product or service, and it helps you avoid these kinds of mistakes. The marketing mix and the 4Ps

of marketing are often used as synonyms for each other. In fact, they are not necessarily the

same thing. "Marketing mix" is a general phrase used to describe the different kinds of choices

organizations have to make in the whole process of bringing a product or service to market.

The 4Ps of marketing is a model for enhancing the components of your ‘marketing mix’ – the way

in which you take a new product or service to market. It helps you to define your marketing

options in terms of price, product, promotion, and place so that your offering meets a specific

customer need or demand. What is marketing? The definition that many marketers learn as they

start out in the industry is: Putting the right product in the right place, at the right price, at the

right time.

Adapted from: https://www.mindtools.com/pages/article/newSTR_94.htm

B. The author mentions that a good way to understand the 4Ps is “by the questions you need to ask to

define your marketing mix”. Look at the following questions and sort them into the right category.

Which questions are used to talk about which P?

• When and where is it available?

Marketing



• What is the value of the product or service to the buyer?

• How will you reach your consumer?

• What discounts should be offered?

• How is it differentiated from your competitors?

• How is it branded?

• Where and when can you get across your marketing messages to your target market?

• Do we need to send samples to catalogue companies?

• What does the customer want?

• Are there established price points for products in this area?

• Where do buyers look for it?

• Will you reach your buyers by advertising online or on billboards?

• What does it look like?

• How can you access the right distribution channels?

• Why do consumers want to buy it?

• What needs does it satisfy? Adapted from: https://www.mindtools.com/pages/article/newSTR_94.htm

The 4Ps Which questions are used to talk about which P?

PRODUCT:

PLACE:

PRICE:

PROMOTION:

WORKSHEET 2

A. Watch the video and take note of the main differences between online and traditional marketing.

Marketing



The 4Ps

Traditional Marketing

Online Marketing

Product:

Place:

Price:

Promotion:

Online marketing vs traditional marketing

(https://www.youtube.com/watch?v=d4aijRJFOq4)

Marketing



ANSWER KEY -WORKSHEET 1

A. Read the following article about The Marketing Mix and the 4Ps of Marketing and put the different

parts of the article in the right order.

6 And the 4Ps is one way, probably the best-known way, of defining the marketing mix, and was

first expressed in 1960 by E J McCarthy. The 4Ps are: Product (or Service); Place; Price and

Promotion. A good way to understand the 4Ps is by the questions that you need to ask to define

your marketing mix.

2 It's simple! You just need to create a product that a particular group of people want, put it on

sale some place that those same people visit regularly, and price it at a level which matches the

value they feel they get out of it; and do all that at a time they want to buy. Then you've got it

made!

4 But if you get just one element wrong, it can spell disaster. You could be left promoting a car with

amazing fuel-economy in a country where fuel is very cheap; or publishing a textbook after the

start of the new school year, or selling an item at a price that's too high – or too low – to attract

the people you're targeting.

3 There's a lot of truth in this idea. However, a lot of hard work needs to go into finding out what

customers want, and identifying where they do their shopping. Then you need to figure out how

to produce the item at a price that represents value to them, and get it all to come together at

the critical time.

5 The marketing mix is a good place to start when you are thinking through your plans for a

product or service, and it helps you avoid these kinds of mistakes. The marketing mix and the 4Ps

of marketing are often used as synonyms for each other. In fact, they are not necessarily the

same thing. "Marketing mix" is a general phrase used to describe the different kinds of choices

organizations have to make in the whole process of bringing a product or service to market.

1 The 4Ps of marketing is a model for enhancing the components of your ‘marketing mix’ – the way

in which you take a new product or service to market. It helps you to define your marketing

options in terms of price, product, promotion, and place so that your offering meets a specific

customer need or demand. What is marketing? The definition that many marketers learn as they

start out in the industry is: Putting the right product in the right place, at the right price, at the

right time.

Marketing



B. The author mentions that a good way to understand the 4Ps is “by the questions you need to ask to

define your marketing mix”. Look at the following questions and sort them into the right category.

The 4Ps Which questions are used to talk about which P?

PRODUCT:

How is it branded?

How is it differentiated from your competitors?

What does the customer want?

What does it look like?

Why do consumers want to buy it?

What needs does it satisfy?

PLACE: When and where is it avalilable?

Do we need to send samples to catalogue companies?

Where do buyers look for it?

How can you access the right distribution channels?

PRICE:

What is the value of the product or service to the buyer?

What discounts should be offered?

Are there established price points for products in this area?

PROMOTION: How will you reach your consumer?

Where and when can you get across your marketing messages to your target

market?

Will you reach your buyers by advertising online or on billboards?

Marketing



ANSWER KEY - WORKSHEET 2

A. Watch the video and take note of the main differences between online and traditional marketing.

The 4Ps

Traditional Marketing

Online Marketing

Product:

Brick & Mortar store

Brick & Mortar online store

Place:

Rented building in a nice location

Online shopping

Price:

High prices (because he had a very high

overhead and low profit margin; local

customers)

Low prices (because he had a very

low overhead and high profit

margin; customers from all over the

country)

Promotion:

Brochures; flyers; direct mail; local

newspaper

Advertising on different websites;

email marketing

Marketing



Marketing

“Logo: A Powerful Marketing Tool”


Topic: Marketing - Logo: A Powerful Marketing Tool

Level: Beginner


No of Students: 12

Learning Goals

• Learning about the functions and the essential components of a logo

• Acquire the ability to analyse and understand logos


• Powerpoint presentation

• Handout with different logos on it

• Computers

• Logo editor application

Methods/ Techniques

• Brain-storming - problem solving

• Interactive lesson

• Presentation of business cases with analysis activities

• Cooperative group work with tools for observing behaviors and group dynamics

Marketing




• Students are familiar with basic vocabulary related to marketing.



Discussing the importance of a logo being the "face" of a company. Students are shown different situations in which the outer appearance of a

place/person/product determines the impression that it gives (WORKSHEET 1)

Group work: Brainstorming ideas on how a good logo can boost sales

5 min.

10 min.


Presentation, discussion : Functions of a logo, Components of the perfect logo

Group work: Analyzing well-known logos based on the covered criteria

25 min.

15 min.

Closure

In groups of two using a logo editor application students design a logo for a company that they get a detailed description of. They

should take into account the criteria discussed before, and the target group of the product, and it should be closely related to the

product.

The groups present the logos and justify their choices ---- the whole group reflects on them using the covered criteria

30 min.

10 min.

Marketing




Students acquire a basic knowledge of a very important marketing tool, they develop their assessment skills and get a chance to use their creativity. They learn to

analyse and interpret logos from a marketing-related angle.

Attachments

• Worksheet1

• Handout

Marketing



WORKSHEET1

DON’T JUDGE A BOOK BY ITS COVER???

Marketing



Marketing



HANDOUT

LOGO: A POWERFUL MARKETING TOOL

A logo is to a business as your face is to you.

It reflects your personality, or in case of your business, your values and principles.

Logo design establishes your identity.

THE MOST IMPORTANT FUNCTIONS OF A LOGO

1. YOUR LOGO CREATES YOUR IMAGE • IT REFLECTS MEANING TO THE SUBCONSCIOUS MIND

2. YOUR LOGO ATTRACTS MORE CLIENTS • FAMILIARITY IS THE KEY TO BRAND LOYALITY

3. YOUR LOGO MAKES YOU LOOK BIGGER AND MORE PROFESSIONAL • IT SETS THE PRODUCT APART FROM THE COMPETITION

4. YOUR LOGO MAKES YOU MEMORABLE • IT HELPS YOU STAND OUT IN YOUR FIELD

THE ESSENTIALS OF THE PERFECT LOGO

• IT IS SIMPLE : you want your logo to be easily recognizable

• IT IS DISTINCT: set yourself apart from your competition!

• IT IS TARGETED: design for your intended audience!

• IT IS EASY TO REMEMBER: leave an impression!

• IT IS TIMELESS: don’t be too trendy and aim for longevity!

DESIGN YOUR OWN LOGO

You have just launched a company which produces disposable cutlery and plates from plastic free

material (plant-based material, recycled paper and wood). Your company is very conscious abot

the environment and the future, so you mainly target children’s events with your product to raise

awareness among the younger generation. Your company’s name is PLANtEAT!

Design a logo representing the philosophy and te main product of your company.

Use an online logo design application: https://www.logomaker.com

https://www.logomaker.com/

Marketing

“Marketing plan: Thinking system and

action system”


Topic: Marketing - Marketing plan: “Thinking system and action system"

Level: A2-B1


No of Students: NA

Learning Goals

• Establish and present by Prezi a marketing plan (formalization of the entire marketing management process) of a School Company so that you can

communicate strategic choices within the company at all levels of the enterprise, sharing and increasing employees' sense of belonging

• To give concrete implementation to the theoretical training of the student, to enable him to develop an operational profile and skills that are indispensable for

orienting himself in situations of work ( planning, communicating, interacting in groups, solving problems, acquiring and interpreting information, identifying

links and relationships ).

• Increasing motivation through experiences that involve personal engagement within an active and cooperative group.

• Implementation of digital competences and Life Skills


• LIM

• Computer, Projector,White Board

• Reports, outline of the main points, charts

Marketing


action system”


Methods/ Techniques

• Brain-storming - problem solving

• Interactive lesson

• Presentation of business cases with analysis activities

• Cooperative group work with tools for observing behaviors and group dynamics


• External environment analysis (market, competition, demand);

• Analysis of internal resources, product life cycle, product portfolio, SWOT analysis.

• Values, mission and business strategy

Marketing


action system”




The lesson will be taken from an initial stimulus represented by the writing at the center of the Lim of the words "marketing plan"; from the free

discussion will emerge factors and definitions that according to the students can give meaning to the words, we will ask them “Why plan?”

Results should be oriented to the following answers:

-

After that mind operation, that tends to avoid preconceived notions, questions will be asked about the analysis of our company :

• What are the market dimension of our company that differentiates itself from the rest of the market?

• What are the trends in sales?

• Does sales have a seasonal trend?

• What innovations have you recently made to the product?

Dividing the class into small groups you will ask to represent graphically the answers, in each group of activities everyone will have its role, which

will allow you to be accountable both individually and for the outcome.

The graphs made will be commented with the help of the teacher, that will evaluate the course.

20 min.

20 min.

Develop the

Desirable

Check the

controllable

Prevent the

unwanted

Prepare for

the inevitable

Marketing


action system”



After completing this first part, the second step will be represented by the presentation of the elements of a Marketing Plan. 20 min.

Closure

Lesson will finish with a role play, where students will be:

• members of the board of directors

• members of the Board of Statutory Auditors,

• representatives of the finance and marketing function,

Which will be presented by the representatives of the marketing function with the help of Prezi, the elaborated plan.

30 min.


The evaluation will refer both to the individual final performance (the presentation is creative, includes all the information needed in response to the questions

asked) and the participation in the result of the group

Attachments

• None

marketing “5 p’s about...

Documents