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Marketing Mix (4 p’s of Marketing) - Product - Presented by: Cherry Anne Bilan

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A brief discussion of Marketing Mix - Product

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Page 1: Marketing mix(4 p’s) - Product

Marketing Mix(4 p’s of Marketing)

- Product -

Presented by:Cherry Anne Bilan

Page 2: Marketing mix(4 p’s) - Product

•  refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market

• variables that marketing managers can control in order to best satisfy customers in the target market

The Marketing Mix

Page 3: Marketing mix(4 p’s) - Product

The Marketing Mix

Product

Price

Promotion

Place

Target Market

Page 4: Marketing mix(4 p’s) - Product

• Refers to tangible, physical goods as well as services offered to the consumer.

• Item actually being sold

• Represent the heart of the business because it plays the most important role in marketing strategy development.

Product

Page 5: Marketing mix(4 p’s) - Product

Product Decisions

• Brand name

• Functionality

• Styling / Appearance

• Quality

• Safety

• Packaging

• Repair and Support

• Warranty

• Accessories

• Services

Page 6: Marketing mix(4 p’s) - Product

Brand name

Functionality

Quality

Safety

Packaging

Warranty

Repairs and Support

Services

Accessories

Page 7: Marketing mix(4 p’s) - Product

Key element in building an effective

marketing mixCustomer Research

Page 8: Marketing mix(4 p’s) - Product

Important things to consider

Make sure the product bundle will fit your

business’s strengths & weaknesses and it will

provide an acceptable risk/return

tradeoffStarting a new business or adding a new product

Page 9: Marketing mix(4 p’s) - Product

Think …

Plan for the ways you can deepen & broaden your product bundle

Other future growth may allow you to offer our product to different

customersLong term about your venture

Page 10: Marketing mix(4 p’s) - Product

Thank You!


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