SURVEY ON 7 P’S OF MARKETING IN EDUCATION SERVICES

Submitted By :

Sanjeev Giri (157 )Utsav De ( 168 )Vinay Sahrma ( 171 )Vikash Singh ( 176 )

INTRODUCTION

Education in its broadest sense is any act or experience that has a formative effect on the mind, character, or physical ability of an individual

High contact service

Three management institutes from Delhi NCR

1) Jagan Institute of Management Studies (JIMS), Rohini2) Jaipuria Institute of Management, Noida3) Institute of Management Studies (IMS), Noida

Established in 1993

PGDM programme is approved AICTE and accredited from NBA

PGDM has also been granted equivalence to MBA by AIU

BBA, BCA & MCA programmes are affiliated to GGSIU

Established in 2004

Offers three AICTE approved programmes : PGDM, PGDM (Services) and PGDM (Marketing)

PGDM has not been granted equivalence to MBA by AIU

INSTITUTE OF MANAGEMENT STUDIES NOIDA

Established in 1998

PGDM programme is approved AICTE

MIB(Master in International Business) programme affiliated to Ch. Charan Singh University, Meerut

PGDM has not been granted equivalence to MBA by AIU

PRODUCTJIMS ROHINI IMS NOIDA JAIPURIA INSTITUTE

PGDM, PGDM (Retail & Marketing), PGDM (IB)

PGDM has been granted equivalence to MBA by AIU

Trimester System

Other programmes offered :

MCA, BCA and BBA affiliated to Guru Gobind Singh Indraprastha University

PGDM, MIB (Affliated to CCS university,Meerut )

PGDM is not equivelent to MBA

Trimester System

Other programmes offered :

MCA (affliated to GBTU ,Lukhnow)BCA, BJMC, MJMC (affliated to CCS university,Meerut)

PGDM, PGDM (Services), PGDM (Marketing)

PGDM is not equivelent to MBA

Trimester System

Other programmes offered :

No other programm except PGDM

PLACE

JIMS ROHINI IMS NOIDA JAIPURIA INSTITUTE

Situated in Rohini, Sector-5, Delhi

Easily accessible through metro or buses

No hostel facility

Situated in Noida, sector-62, Uttar Pradesh

Not easily aceessible

provide hostel facility

Situated in Noida, sector-62, Uttar Pradesh

Easily accessible through metro or buses or through sharing auto

provide hostel facility

JIMS ROHINI IMS NOIDA JAIPURIA INSTITUTE

Total fee for PGDM : 525000 Rs, PGDM (IB) & PGDM (Retail) : 420000 RS

Four Installments

No free laptop

Education loan facility

Scholarship based on CAT/MAT score upto 25% of tution fee

Total fee for PGDM and MIB : 592500 Rs

Six installments

Provide Free Laptop

Tied up with ONB, HDFC & Canara Bank for education loan

Scholarship based on merit basis upto 50000 Rs for PGDM and upto 30000 Rs for MIB

Total fee :For PGDM, PGDM (Services) & PGDM (Marketing) : 700000 Rs

Six Installments

Provide free Laptop

Tied up with SBI for education loan

Scholarship based on CAT/XAT/MAT Score upto 100000

JIMS ROHINI IMS NOIDA JAIPURIA INSTITUTE

Advertising in newspaper like Times of india ,Hindustan times

Advertisement through B school magazines

Through their own 8M JOURNAL magazine

Through their previous placement records,major recruiters, and corporate tie ups

Advertising in newspaper like Times of india ,Hindustan times

Advertisement through B school magazines

Through their own Radio Station Salaam Namaste

Through their previous placement records,major recruiters, and corporate tie ups

Advertising in newspaper like Times of india ,Hindustan times

Advertisement through B school magazines

Through their previous placement records,major recruiters, and corporate tie ups

PEOPLEJIMS ROHINI IMS NOIDA JAIPURIA INSTITUTE

FACULTY : Permanent Faculty : 50Visiting Faculty : 25

Guest Lectures

CLUBS :Finance club , Hr club , Marketing club , Placement cell, It club and retail club

FACULTY : No. not told

Guest Lectures

CLUBS : Finance club , Hr club , Marketing club, IT CLUB

FACULTY : Permanent Faculty : 29Visiting Faculty : 15

Guest Lectures

CLUBS :Finance club , Hr club , Marketing club, IT CLUB, Operations Club

PROCESS

S.No. Category PGDM (Intake 180) PGDM-IB & RMM (Intake 60

each)

1. Minimum Eligibility50% marks in graduation .

(Students appearing in final year are also eligible).

50% marks in graduation (Students appearing in final year are also eligible).

2. MAT Score 600 Composite Score 500 Composite Score

3. CAT Percentile 70 Percentile 50 Percentile

APPLICATION SUBMISSION

Campus on cash payment of Rs. 1000

Post/courier GDM (Intake demand draft of   1000/- drawn in favour of “Jagan Institute of Management Studies”

Online online payment of the application fee of rs. 900/

Eligibility Graduation with minimum 50%

Based on performance in CAT/MAT/XAT/CMAT

Application submission We got the form from campus & through post/courier

on payment of  1000. and for online 950/

Weightage given on past academic achievements and work experience.

IMS NOIDA

Eligibility Graduation minimun 50%

CAT/MAT/CMAT score, group discussion and personal interview

Application submission We got the form from campus & through post/courier

on payment of  650. and for online 600/

PHYSICAL EVIDENCE

JIMS ROHINI JAIPURIA NOIDA

IMS NOIDA

CLASS ROOM

air-conditioning in the classrooms , PC, projector.

air-conditioned ,equipped with a PC, projector, OHP and LAN connectivity

Air-conditioning in the classrooms ,PC, projector.

LIBRARY

fully computerized, more than 27,345 books on management and IT, with around 140 preodicals and 2,286 research reports.

two floors , beautiful library building,9100 volumes . also subscribes to around 137 journals.

large number of magazines, periodicals and newspaper and information bulletins of world repute

PHYSICAL EVIDENCEJIMS ROHINI JAIPURIA

NOIDAIMS NOIDA

COMPUTER LAB

more than 200 hpPCs more than 300 LenovoPCs and high end servers, laser printers and scanners.

consists of more than 180 hp computers.

AUDITORIUM & CAFITERIA

Up to the mark Up to the mark Up to the mark

STRENGTH

Offered different type of PGDM

programme.

Easily accessible. Placed in central delhi.

It’placement record.

Dual specialization,approved by

AICTE ,accredited by NBA,and AIU.

Fees is low as compared to other two.

WEAKNESS Promotion not well.

OPPURNITIES

Growth prospects is good. Can attract more students in future.

THREAT

Increased competition Decreasing interest towards PGDM

programme.

Institute of Management Studies

Strength

Good faculty

Industrial visit is good

Having own magazine & radio

channel SALAM NAMASTE

Organize special inter college

summer internship project

competition

Weakness

PGDM just started two years back.

Placement record is not good

Infrastructure is not up to the mark

Not easily accessible.

Tie up with not so renowed

university

Less concentration on PGDM course.

Oppurtunites Growth prospects is good. Can attract more students in future.

Threat Increased competition Decreasing interest towards PGDM

programme.

STRENGTH

Offered different type of PGDM

programme.

Easily accessible.

Attractive infrastructure

It’placement record.

Dual specialization,approved by

AICTE

WEAKNESS Fees is high. Promotion not well

OPPURNITIES Growth prospects is good. Can attract more students in future.

THREAT Increased competition Decreasing interest towards PGDM

programme.

IMS NOIDA is the weakest college among three colleges:

PGDM just started two years back. Placement record is not good Infrastructure is not up to the mark Not easily accessible. Tie up with not so renowned university Less concentration on PGDM course.

Should try to include more better professional faculties to upgrade their PGDM programme

improve their infrastructure

try to bring more companies to improve their placement records