marketing and publicity training 14 th april 2010
TRANSCRIPT
Marketing and publicity training
14th April 2010
Please make sure you have signed the attendance register
Atte
ndan
ce
Ann HowellVP Activities & Development
Helen FreemanMarketing and Promotions Co-ordinator
Jessica HarrisonActivities Administrator
Sta
ff M
embe
rs
• The message
• Marketing methods
• Public Relations (PR)
• Student Media
• SponsorshipAge
nda
o WhatWhat is the publicity for?
o WhoWho are your audience?
o WhereWhere is your event?
o WhenWhen is the event?
o WhyWhy do they want to get involved?
The
mes
sage
• The Students’ Union has 10 notice boards
• Do you want to use the Mac?• Think about how many posters you
print• Print flyers and posters at SU
Reception• Posters and flyers must be approved
Pos
ters
All advertising must: be appropriate and relevant to students
be marked with an expiry date, and removed afterwards
be approved, recorded and include ‘BUSU Approved’ stamp
be displayed without covering any existing posters
A ‘BUSU Approved’ stamp must be obtained from SU Reception, SU Marketing or the
VP Communications in order to display your posters. An electronic copy is available upon
request.
Pos
ter,
Fly
er a
nd
Adv
ertis
ing
Pol
icy
Posters, flyers and advertisements must NOT:
be abusive, obscene or contravene equal opportunities and safe space policies
use alcohol as the main selling point of the event – drinks offers should include soft drink alternatives
advertise alternative club night on a Wednesday or a Wednesday or a FridayFriday
be placed anywhere on the parade
be placed on walls or windows
be stuck up with blue tac or selotape
cover existing posters
Pos
ter,
Fly
er a
nd
Adv
ertis
ing
Pol
icy
Get your original poster or flyer approved first
Then print or photocopy as many as you like from this design
Flyers can be distributed on-campus Permission letter must be sought from SU Marketing
On-campus residence distribution via mail room
Permission letter is needed from SU
Marketing Date booked with SU Marketing in
advance
Do not distribute door-to-door or via residence kitchens
On
Cam
pus
Dis
trib
utio
n
All societies can advertise on plasma screens
Book in advance as there is limited spaces available
BathStudent.com banner adverts Limited spaces, must have a link
Events Listing - Restrictions Apply
Contact SU Marketing for help and advice [email protected]
Pla
sma
Scr
eens
&
Ban
ners
Advertise your society event on the parade
Display boards available for societies to paint and decorate
Arrange through the Activities OfficeSpeak to Jessica Harrison. Book in advance as they are
very popular
Can be time consuming and usually require two coats of paint
Stalls outside the front of the library Can be booked in the activities office only
Out
side
dis
play
boa
rds
& S
tall
hire
• Important to publicise and feedback on events• Borrow the flip camera• Use BathStudent.com to inform students• Promotion on the University homepage news• Publicising outside of the University…?
Pub
lic R
elat
ions
(P
R)
Student impact newspaperSubmit articles, adverts, publicity to [email protected]
Campus television - CtvCtv can film and record your society activities and eventsThis can be edited to produce a documentary or short clip
University Radio Bath - URBURB can play at your event, or even record it with interviewsHire the URB Roadshow or DJs for your own party or ball
For more information on Student Media [email protected]
Stu
dent
Med
ia
• Use SU Marketing when seeking sponsorship
• Ensure your society is being treated fairly
• Access the sponsorship database
• Arrange Invoicing for youSpo
nsor
ship
Companies your society cannot use include:
travel companies
temping agencies
companies promoting excessive drinking
gambling agencies and websites
armed forces
Spo
nsor
ship
res
tric
tions
Helen Freeman, ([email protected])Marketing and Promotions Co-ordinator
Darron Thevarajah,([email protected])Marketing and Media Co-ordinator
James Fellows, ([email protected])Website Co-ordinator
SU Marketing Office, Norwood House
level 3, located past the SU Finance Office
Sup
port
ava
ilabl
e to
soc
ietie
s
Feel free to ask any questions!
Everyone is in the same position, so please don’t be scared!
For more information visit www.BathStudent.com/marketing
Que
stio
ns?
Please make sure you have signed the attendance register
Atte
ndan
ce