HIGHLIGHTS,INSIGHTS & SOUNDBITES

From David Halter@davidhalter

AUSTRALIA 2015

30 STRANGERS

5 DAYS1 HAUNTED LOCATION

WHERE WERE WE? FIND OUT HERE

MONDAY23.02.15

FOUNDER SHERILYN SHACKELL ON THEMARKETING ACADEMY’S PURPOSE

“BEING A GOOD LEADER ISN’T JUST ABOUT LEADERSHIP – IT’S ABOUT HOW MANY GOOD LEADERS YOU CAN CREATE”

SHERILYN ON DEFINING A ‘TRUE LEADER’

“TRUE LEADERS TAKE 100% RESPONSIBILITY FOR THEIR DECISIONS. THEY HAVE AN APPRECIATION FOR OTHERS.

THEY LISTEN. THEY GIVE MORE THAN THEY GET. BUT ABOVE ALL, THEY’RE AUTHENTIC.”

OSCAR TRIMBOLI, (COACH, AUTHOR, MENTOR, SPEAKER) ON EFFECTIVE LEADERSHIP

“TAKE TIME TO...

PAUSE

REFLECT

THINK”

OSCAR ON GOAL SETTING

“WRITE THEM DOWN. YOU WILL REACH A NEW LEVEL OF ACHIEVEMENT WHEN GOALS ARE DECLARED AND DOCUMENTED”

THEN ED ARRIVED WITH SOME LEADERSHIP GOLD

ED SMITHEXECUTIVE DIRECTOR, SALES & MARKETINGFOXTEL

SOUNDBITES FROM ED

“YOU’RE NEVER DONE LEARNING”

“ALWAYS BRING YOUR A-GAME. PARK ALL YOUR ISSUES AT THE DOOR”

“MANAGERS HELP PEOPLE BE A LITTLE BIT BETTER. LEADERS TAKE PEOPLE WHERE THEY’VE NEVER BEEN BEFORE”

“GET THE RIGHT PEOPLE IN THE RIGHT ROLES”

WE ARE ALL HERE

YES!

HOPE NOT

OH SHIT

MORE ED GOLD

“AS A LEADER, THINK THROUGH YOUR DECISION FROM EVERY PERSPECTIVE”

“LACKING CONFIDENCE OR HAVING SELF DOUBT IS COMMON TO EVERYONE”

“YOUR BEHAVIOUR AND ACTIONS ARE A MEGAPHONE”

“CALM CONFIDENCE”

“GIVE EVERYONE BACK TO THE UNIVERSE BETTER THAN YOU FOUND THEM”

“HELPING SOMEONE BECOME BETTER OFTEN STARTS WITH A DIFFICULT DISCUSSION”

LEADERS HAVE TO BE GOOD STORYTELLERS. WHEN ISSUES ARISE CHECK THAT THESE BOXES ARE ALL BEING TICKED AND THE STORY IS CONSISTENT

WHERE ARE WE GOING?

WHY ARE WE GOING THERE?

ARE PEOPLE’S ROLES CLEAR?

ARE WE HAVING REGULAR CHECK-INS?

ARE WE ENGAGING IN EFFECTIVE FEEDBACK?

ED SMITH ON BEING A PLAYER, NOT A VICTIM

NO MATTER HOW SHITTY YOUR CARDS ARE, PLAY THEM AND DON’T BE A VICTIM

WORK OUT HOW TO OPERATE AT ‘PEAK PERFORMANCE’

GOOD DIET (LUNCH AT 11AM & 3PM)

EXERCISE

LIFE IS A JUGGLING ACT, MOST OF THE BALLS ARE MADE OF GLASS (FAMILY, HEALTH ETC), ONLY ONE BALL BOUNCES

(JOB). IF DROPPED, THE OTHERS BREAK FOR GOOD

WORK OUT HOW TO OPERATE AT ‘PEAK PERFORMANCE’

OPERATE HERE AT ALL TIMES

FEEDBACK - IT’S A GIFT

“I LIKE TO WORK IN A HIGH TRUST ENVIRONMENT”

“IDENTIFY WHERE YOU’RE GETTING YOUR FEEDBACK FROM”

NO ONE’S EVER SAID ‘GEE I WISH YOU’D TOLD ME THAT LATER”

SUNITA THEN STRUCK A CHORD ON LEADERSHIP & THE ANTI-ADVERTISING SENTIMENT

SUNITA GLOSTERCEO AANA

#SUNITAISFAB

SUNITA’S ON LEADERSHIP

“WHY LIE WHEN THE TRUTH WILL DO”

“MAKE SHIT HAPPEN”

“BE LIKEABLE”

“TRY AND DISTILL EVERYTHING YOU DO AND DEFINE YOUR LEADERSHIP STYLE”

SUNITA’S ON THE ANTI-ADVERTISING SENTIMENT

THE AANA’S PURPOSE: TO BE THE RESPECTED VOICE FOR BRANDS

96% OF ADVERTISERS DO THE RIGHT THING

ANTI-ADVERTISING IS A REAL THREAT TO OUR BUSINESS, ALL LEADERS NEED TO BE AWARE OF ITS POTENTIAL IMPACTS

BEN FROM BOW & ARROW INSPIRED THE AFTERNOON SHIFT

BEN SLATERCEO + FOUNDER BOW & ARROW LONDON

FAIL PROOF INNOVATION

“THE IDEA OF FAIL FASTER’ IS BULLSHIT”

“INNOVATION MUST BE LINKED TO MEASURABLE GROWTH”

INNOVATION IS IN AUSTRALIA’S DNA

BLACK BOX FLIGHT RECORDER

WIFI

GOOGLE MAPS

MEDICAL INNOVATIONS GALORE

CADBURY MARVELOUS CREATIONS

‘INNOVATION’ IS IN EVERY MAJOR BRAND’S ANNUAL REPORT

BUT IT’S HARD!

98% OF ALL INNOVATION FAILS

IT FALLS DOWN BETWEEN BRIEF AND BALANCE SHEET

FIND A WAY TO BEAT THE ODDS

BEN ON WHY INNOVATION FAILS

1. NO SPONSORSHIP (AT THE VERY TOP)

2. NO PROPER INVESTMENT

3. NO STRATEGIC, CREATIVE OR COMMERCIAL PROCESS

4. NO INTERNAL ALIGNMENT

5. THE INNOVATION IS UNFEASIBLE

6. POOR EXECUTION

THEN DR ALEX GYANINUDGED US TOWARDS THE END OF DAY 1

ALEX GYANIBEHAVIOURAL INSIGHTS TEAMNSW GOVERNMENT

POLICY MAKING IS ABOUT CHANGING BEHAVIOUR

HOW?

1. REGULATION (LAWYERS)

2. INCENTIVES (ECONOMISTS)

3. INFORMATION (MARKETERS)

INTRODUCING EAST - A SIMPLE CHECKLIST

[CLICK BELOW TO DOWNLOAD]

EASY

SOCIAL ATTRACTIVE

TIMELY

A FEW SOUNDBITES & SOURCES

“DO A PILOT, THEN A BIGGER ONE, THEN ROLL IT OUT FULLY”

“SMALL NUDGES BASED ON BEHAVIOURAL INSIGHTS, CAN HAVE A HUGE IMPACT”

NSW GOVERNMENTBEHAVIOURAL INSIGHTS

UK GOVERNMENTBEHAVIOURAL INSIGHTS