nylt leadership academy marketing overview
TRANSCRIPT
Accelerate Your LeadershipNYLT-LeadershipAcademy.org
NYLT Leadership academyMarketing Overview
Accelerate Your LeadershipNYLT-LeadershipAcademy.org
The BrandBrand Promise
THE LEADERSHIP ACADEMY IS AN INNOVATIVE, TRANSFORMATIONAL PROGRAM WHERE EMPOWERED
LEADERS ARE ABLE TO TAKE NEW AND EXCITING CONCEPTS BACK TO THEIR HOME NYLT COURSES.
Brand VisionTO IMPROVE NYLT PROGRAMS NATIONWIDE.
Brand PersonalityLEADERSHIP | EMPOWERMENT | TRANSFORMATION |
REFLECTION
Accelerate Your LeadershipNYLT-LeadershipAcademy.org
Brand identity guide
Accelerate Your LeadershipNYLT-LeadershipAcademy.org
Marketing Areas
Publications
Social Media
Video
Website
Accelerate Your LeadershipNYLT-LeadershipAcademy.org
Monthly Newsletter Flyers Brochures Forms Merchandise Press Releases
Publications
Accelerate Your LeadershipNYLT-LeadershipAcademy.org
650 Subscribers
Sent
– January, February, March, April, May, June,
August, September, October.
Written by Youth Marketing Team for NYLT
Staff
Advertise upcoming courses
Accelerate Your LeadershipNYLT-LeadershipAcademy.org
/NYLTLeadershipAcademy
/NYLTAcademy
/NYLTLeadershipAcademy
Find Us on:
SOCIAL MEDIA
Accelerate Your LeadershipNYLT-LeadershipAcademy.org
Biggest Social Media tool
650 ‘Likes’ Daily, and weekly
posts Will run
promotions, and contests
/NYLTLeadershipAcade
my
Accelerate Your LeadershipNYLT-LeadershipAcademy.org
Twitter Instagram Used during course to
send live updates. Possible live tweet
sessions for course problem solving panels
Share pictures from course to create a photo experience.
A picture is worth a thousand words.
/NYLTAcademy /NYLTLeadershipAcade
my
Accelerate Your LeadershipNYLT-LeadershipAcademy.org
LinkedIN Google + Helps to reach out
to Course Directors and Parents.
Possibility of holding Google Q&A Forums to talk about course.
Accelerate Your LeadershipNYLT-LeadershipAcademy.org
Video
Promotional Videos
– Improving Youth Staff
– Helping Course Directors
Videos will be updated on a bi-yearly basis
Helps to reach visual market, and share
personal testimonials
Accelerate Your LeadershipNYLT-LeadershipAcademy.org
Course Info
Scholarship Info
Registration
The Quest
Contact Us
Website
Brand New Design
Accelerate Your LeadershipNYLT-LeadershipAcademy.org
All marketing strategies promote the NYLT Leadership Academy Brand
All strategies work together to complete one unified marketing strategy
One NYLT Leadership Academy…Multiple Locations.
The future
63 YEARS IN THE MAKING