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TRANSCRIPT
The main market research method we used to find what people thought of our app was by the use of survey monkey. We have also looked into what other apps there were similar to our own.
Our survey found that 98.2% of people liked our app idea.
We also asked people how often they used car parks and the most common answer was a few times a month at 33.9%.
Another question that we asked people was if they had an app like this and 100% of people said they did not. This means that very few people are interested in our competitor’s apps.
We also asked the question would you buy this app and 65.5% of people said they would, and majority of people that said they would not buy this app said it was because they did not have a smart phone or because they did not use car parks enough.
The final question we asked was what would you be willing to pay for this app and the range of what people would be willing to pay was between 50p and £20. These are some of the responses.
Alternatives
We found an app called NCP car park finder, which tells you where there are car parks near your location. Our app not only does this but on our app you can also find out the price of the car parks, how many spaces are available and we also have a find your car feature in case you forget where you parked. We think these extra features make our app more appealing to customers.
We also found an app situated in London which uses sensors to tell the app user how many spaces are available and it also tells the user the price of the car park. Even though this app is similar to ours we still believe our app has the edge. We think this because the app we have found can only locate some car parks in London, whilst our app can find car parks all over the UK.
Our app also has a find your car feature. This is a feature that our competitor’s apps do not have. We also think because our app uses GPS it will be cheaper to buy, compared to our main competitor’s app which uses sensors. We also believe that this difference will make the car parks that our app is locating cheaper to park in.