For my market research I devised a 10 question survey which 10 people completed. I asked questions to form my preferred target audience, and to also help me when deciding how my magazine should look and what my target audience would prefer, i.e. what other magazines I should use as inspiration, which conventions I should follow etc.

1. What is your gender?

2. What is your age?

3. What is your preferred genre of music?

4. How do you listen to

music?

5. What’s your preferred colour scheme on a magazine out of the following?

6. How much would you

Male

Female0 - 17

18 - 25

26 - 31

32 +

Pop

Rock

RnB

Electronic

Other

iTunes

Youtube

Spotify

Musicchannels

Other

Red & black

Pink & white

Yellow &White

Blue & black

pay for a music magazine?

7. Do you prefer consistency in magazines or prefer every page to look different?

8. What’s the first element you notice on a magazine cover?

9.

9.

10. What’s your favourite magazine out of the following?

0 -99p

£1

£2

£3

£3+

Consistency

Different

Image

Title

Coverlines

Other

11. What types of article do you prefer to read?

Audience questionnaire research analysis

From my market research survey I have come to the conclusions that my main target audience will consist of males and females, preferably aged 18 – 25. My target audience will have a particular interest in rock music as this is the genre my magazine is based on. As from question 9 of my survey I discovered more people preferred magazines such as Kerrang and NME, therefore I will attempt to follow similar conventions that these magazines use, so as to appeal to my target audience.

Kerrang

NME

Q

Rolling Stone

Other

Formalinterview

Informalinterview

News article

Other