market research
DESCRIPTION
TRANSCRIPT
Global Gadgets ImportsMarket Research
Cynthia C. Cutright, Amber Davies, James A. FischerSharon Flowers, Charles FosterColorado Technical University
MKT630-0904B-01Professor Alan Fowler
December 7, 2009
Introduction
Housewares Competition
The GGI Difference
Market Segments
Utilizing Market Trends
Product Focus
Competitors by Distribution Channel
Mass Merchants & Clubs; 52%
Specialty Stores; 12%
Supermarkets / Drugstores; 8%
Home Improvement Centers; 8%
Department Stores; 6%
Catalogs; 1%
Other; 13%
Housewares Distribution Channels
The GGI Difference
• Demonstrate Leadership skills
• Effective Communication
• Price
• Quality
• Performance
• Durability
• Customer support
Market Segments
Market Segments (cont.)
Utilizing Market Trends
Utilizing Market Trends
64% of all Americans have faced levels of economic hardship and have had to
cut back on their buying patternsdue to the loss of a job or other changes in personal income (Morin & Taylor, 2009)
(Morin & Taylor, 2009).
Product Focus
Cookware
Types of Cookware
Relative Price by Cookware Brand
Product Focus (cont.)
Bakeware
Types of Bakeware
Relative Price by Cookware Brand
Product Focus (cont.)
Small Appliances
Large Appliances
Conclusion
Housewares Competition
The GGI Difference
Market Segments
Utilizing Market Trends
Product Focus
ReferencesBed Bath & Beyond, Inc. (BBBY) Profile. (2009).
Retrieved from http://finance.yahoo.com/q/pr?s=BBBY
Bureau, U. C. (2009). Table 3. Age of reference person: Average annual expenditures and characteristics, Consumer Expenditure Survey, 2008. Washington DC:
Bureau of Labor Statistics. Retrieved December 3, 2009, from http://www.bls.gov/cex/2008/Standard/age.pdf
References
Bowerman, B.L, O'Connell, R.T, Orris, J.B, & Murphree, E.S. (2008). Essentials of business statistics. New York, NY: McGraw- Hill.
Kotler, Philip, and Kevin Keller. Marketing Management. 13. New Jersey: Pearson Education Inc. , 2009. 662. Print.
Resources
Morin, R., & Taylor, P. (2009, April 23). Luxury or necessity the public make a u-turn. Retrieved December 4, 2009, from Pew Research Center.com: file:///C:/
Users/Chuck%20Foster/Desktop/luxury-necessity-recession-era-reevaluations.htm.
References
Pier 1 Imports, Inc. (PIR) Profile. (2009). Retrieved from http://finance.yahoo.com/q/pr?s=PIR
Reynolds, P., (2006). What's Cooking with house-wares (trends in the house-ware sector). Retrieved December 4, 2009 from http://www. goliath.ecnext.com/coms2/gi_0199-5400981/ What-s-cooking-with-house-wares.html.