maria ranieri - università di firenze - being on the social media
DESCRIPTION
Presentazione della seconda lezione del corso on-line su come migliorare le strategie web e massimizzare la presenza sui social media dei progetti LLP rivolto ai manager di Progetti Europei LLP. Tema: Selezionare gli strumenti di social media Author: Maria Ranieri Website: http://web2llp.eu/it/training/online-session-3-gestire-la-propria-presenzaTRANSCRIPT
Being on the Social Media. Some examples of ‘good’ practice
Maria Ranieri
University of Florence
My specific point of view
• I’m an academic at the University of Florence • I have been coordinating EU projects • I’m dealing with social media, particularly social networks, and their pedagogical potential. For example, I have conducted some research on groups of teachers in FB (http://onlinelibrary.wiley.com/doi/10.1111/j.1467-
8535.2012.01356.x/abstract) • I’m interested in increasing visibility of my research projects and results
My online social presence
home page: http://www.lte-unifi.net/elgg/mran/ facebook: http://www.facebook.com/ranierimaria twitter: http://twitter.com/emmeran academia.edu: http://unifi.academia.edu/mariaranieri researchgate: https://www.researchgate.net/profile/Maria_Ranieri cloudworks: http://cloudworks.ac.uk/user/view/4661 slideshare: http://www.slideshare.net/MariaRanieri1
1. Context, Target and Aims
When defining a social media strategy to be
online, context, target and project’s aims strongly impact on the type and the way social media are used.
Since I’m particularly interested in academics and teachers, I try to keep updated social presence of my projects, particularly on certain social network
An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook
• In 2012 I developed a Toolkit on Media Literacy Education as part of the Virtual Stages Against Violence (VSAV, http://virtualstages.eu) project.
• VSAS was financed by the Daphne III programme with the aim of empowering young people through the development of media critical awareness and media literacy skills.
• VSAS was coordinated by CESIE (www.cesie.org), an Italian NGO
• To promote this tool I wanted to reach teachers, educators and scholars in Media education
• At this purpose I planned to main strategies:
– Disseminate the toolkit through academia.edu
– Select groups of teachers in Facebook
An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook
An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook
An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook
An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook
An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook
An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook
An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook
An example: Toolkit on Media Literacy on
Academia.edu & Teachers in Facebook
After months, it is difficult old posts in FB
2. Meaningful combination
of social tools When defining a social media strategy to be
online, a meaningful combination of social tools is also important to promote your projects
Look at some examples…
An example: SoMobNet on Cloudworks & Slideshare
• In 2012 I managed the research group SoMobNet. SoMobNet stands for “Social Mobile Network to Enhance Community Building for Adults’ Informal Learning”. It is a capacity building network part-funfed by STELLAR, the only Network of Excellence on TEL (Technology-Enhanced Learning) funded within FP7 with the objective to unify the diverse TEL communities.
• Partners include Università degli Studi di Firenze (Italy), Institute of Education (UK), Istituto per le Tecnologie Didattiche, Consiglio Nazionale delle Ricerche (Italy), Universität Bremen (Germany), Attiko Vocational Training Center (Greece) and LTRI, London Metropolitan University (UK).
• SoMobNet website: http://www.somobnet.eu
An example: SoMobNet on Cloudworks & Slideshare
• Since it was a research project, I wanted to mainly
reach scholars and particularly disseminate presentations of the research study.
• At this purpose I planned to main strategies:
– Disseminate a presentation of the project through cloudworks, a social network for academics
– Upload the presentationon slideshare
An example: SoMobNet on Cloudworks & Slideshare
An example: SoMobNet on Cloudworks & Slideshare
An example: SoMobNet on Cloudworks & Slideshare
An example: SoMobNet on Cloudworks & Slideshare
3. Launching a project
When defining a social media strategy to be
online, it is also important to launch your project online
Look at some examples…
An example: e-Engagement against Violence
• In 2012-13 I started a new project titled e-
Engagement against Violence (e-EAV). The project aims at contrasting new populism and racism on the digital media by promoting young people empowerment.
• e-EAV is financed by the Daphne III programme.
• e-EAV is coordinated by the University of Florence.
• Website of the project: http://www.engagementproject.eu
An example: e-Engagement against Violence
• To launch the project I have open a Facebook Fan
Page
An example: e-Engagement against Violence
An example: e-Engagement against Violence
An example: e-Engagement against Violence
