marcos kurowski, managing director, sapientnitro
TRANSCRIPT
Current Job Skills: Weakest Skills
THE WORLD OF MARKETING HAS NEVER BEEN MORE DIFFERENT
Current Job Skills: Weakest Skills
Tipping point in shift of media dollars to digital
formats
THE WORLD OF MARKETING HAS NEVER BEEN MORE DIFFERENT
Current Job Skills: Weakest Skills
Tipping point in shift of media dollars to digital
formats
Growing footprint of marketing automation
at enterprise scale (“ERP for Marketing”)
THE WORLD OF MARKETING HAS NEVER BEEN MORE DIFFERENT
Current Job Skills: Weakest Skills
Tipping point in shift of media dollars to digital
formats
Growing footprint of marketing automation
at enterprise scale (“ERP for Marketing”)
Vigorous pursuit of growth via new, digitally-centred business models
THE WORLD OF MARKETING HAS NEVER BEEN MORE DIFFERENT
WHO ARE THESE CHIEF MARKETING TECHNOLOGISTS?
FIRST RESEARCH EVER CONDUCTED INTO CHIEF MARKETING TECHNOLOGISTS:
280 executives researched
75% North America / 25% rest of world
Current and future skills
Education and work history
Self perceptions of role
Organisational structures
THE SIX ARCHETYPES OF MARKETING TECHNOLOGISTS
THE SIX ARCHETYPES OF MARKETING TECHNOLOGISTS
Marketing Mavens
THE SIX ARCHETYPES OF MARKETING TECHNOLOGISTS
Marketing Mavens
Content Curators
THE SIX ARCHETYPES OF MARKETING TECHNOLOGISTS
Marketing Mavens
Content Curators
Media and Marketing Analysers
THE SIX ARCHETYPES OF MARKETING TECHNOLOGISTS
Marketing Mavens
Content Curators
Media and Marketing Analysers
Experience Engineers
THE SIX ARCHETYPES OF MARKETING TECHNOLOGISTS
Marketing Mavens
Content Curators
Media and Marketing Analysers
Experience Engineers
Infrastructure Architects
THE SIX ARCHETYPES OF MARKETING TECHNOLOGISTS
Marketing Mavens
Content Curators
Media and Marketing Analysers
Experience Engineers
Infrastructure Architects
Data Divas
12%
4%
9%
75%
TERTIARY FIELD OF STUDY
Computer Science
Other
Engineering
Math or Science
CURRENT JOB SKILLS: STRENGTHS
CURRENT JOB SKILLS: WEAKNESSES
Current Job Skills: Weakest Skills
THE SIX ARCHETYPES OF MARKETING TECHNOLOGISTS
Marketing Mavens
Content Curators
Media and Marketing Analysers
Data Divas
Infrastructure Architects
Experience Engineers
