alan herrick's opening speech at sapientnitro iex 2011
DESCRIPTION
SapientNitro’s first annual Idea Engineer Exchange (iEX) will be an illuminating and immersive exploration in DigitalEarth. We will uncover how DigitalEarth has driven basic behavioral change. How companies are using it to reinforce their brand promise, create richer experiences and forge deeper relationships with their customers.TRANSCRIPT
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1. CONVERGENCE
2. BRAND AND BRAND DELIVERY
3. COLLABORATION
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The Old World
BRICK &MORTAR
TRADITIONALMARKETING
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The Dawn
eCOMMERCE BRICK &MORTAR
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DIGITALMARKETING
Beginnings of Convergence
eCOMMERCE BRICK &MORTAR
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DIGITALMARKETING
Massively Connected
eCOMMERCE BRICK &MORTAR
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• The convergence of communications and commerce
• Always connected, always on – Mobile device proliferation with consumers and bandwidth expansion have broken down barriers around how, when and where we act, interact and transact
• Organizational designs not well equipped to handle connected, always on consumer
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3 Questions
• What is the role of digital in my strategy?
• What is the future of television in a fully digital world?
• How do I organize to create compelling experiences and drive sales?
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SALES SERVICES
IT
COMMUNICATIONS
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Creating and Satisfying Demand in the same Environment: Tesco
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Creating and Satisfying Demand in the same Environment: Unilever Share Happy
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Creating and Satisfying Demand in the same Environment: Ladbrokes
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• The convergence of Communications and Commerce is creating opportunities to create differentiated experiences that deliver on brand values
• The idea of Brand and Brand Delivery - the ability to execute a highly connected experience relies on your ability to align a state of the art IT capability
• Organizational structures will take time to evolve, success is dependent on cross-functional collaboration
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For all videos of presentations, keynotes and panel discussions please visit SapientNitro’s youtube channel:http://www.youtube.com/user/SapientNitro
Thank you.