the fifth of six 2013 cannes lions and sapientnitro infographics

9
#CannesLions 60 Years of Cannes Lions 1990s

Upload: cannes-lions-international-festival-of-creativity

Post on 16-Jan-2015

588 views

Category:

Travel


1 download

DESCRIPTION

This series of infographics by Cannes Lions and SapientNitro is full of rich Festival data. Each one focuses on a different decade. Number 5 centers around the 1990s.

TRANSCRIPT

Page 1: The fifth of six 2013 Cannes Lions and SapientNitro infographics

#CannesLions

60 Years of Cannes Lions

1990s

Page 2: The fifth of six 2013 Cannes Lions and SapientNitro infographics

if yo

u’r

e b

eig

n a

ut

he

nt

ic, y

ou

will fin

d a

n a

ud

ien

ce

if you

r be

ign

au

the

n a

ud

ien

ce

tif y

ou

r b

eig

n a

ut

he

nt

ic, y

ou

will fin

d a

n a

ud

ien

ce

F I N D B E I N G

y o u w i l l a n a u d i e n c e

if

y

ou

’r

e

be

ig

n

au

th

en

ti

c,

y

ou

’r

e

wi

ll

fi

nd

a

n

au

di

en

ce

if you’re beign

authentic, you will fi

nd an audien

ce

David Karp

a u t h e n t i c ,

i f y o u ’ r e

Page 3: The fifth of six 2013 Cannes Lions and SapientNitro infographics

GAME CHANGER:THE 1990S

FERNANDA ROMANOQuadri-lingual, multi-award-winning, CCO and Partner at Naked Brasil, this digital guru is funny, too: "We were working at DM9DDB in São Paulo, my area was called 'other media and special projects' and the agency got a brief from Henkel to build a new website for its super-glue. Every few days I gathered the whole team into my office to chat. I would go to a grocery store across the street, get a few boxes of chocolate, a couple of big bottles of soda and, as we didn’t have enough chairs – we didn’t have room for that many chairs anyway – we all sat on the floor. The joke in the office was that 'the Internet was down.' Yes, they thought that was funny."

With the 60th anniversary of Cannes Lions comes a celebration of the iconic work that changed the landscape of advertising.

CREATIVE MARKETER OF THE YEARCOCA-COLA

Page 4: The fifth of six 2013 Cannes Lions and SapientNitro infographics

WINNING WORK:THE 1990SHENKEL "REALITY ADVERTISING"Super Bonder's most famous benefit is that it sticks forever. This campaign asked, why tell people that when you can show them? DDM9DDB glued a (now very dated) computer monitor to a wall, pointing a webcam at the gravity-defying unit, and prompting web surfers to type in messages, which they could then watch appear on the monitor in real time.The campaign went on for 123 days and attracted half a million active participants in 80 countries.

DELEGATE POLLMUST-KNOW FRENCH

BonjourMerci BeaucoupChampagne

S'il vous plaît

Parlez-vous français?

Rosé

C'est la vie

Gagn

erDélicieux Vous êtes magnifique

Je voudrais du vin

On va se saouler

Renard

Combien Bière

Uniqu

e

Une autre bière

Gratuit

C'est ce soir

Patience

Atte

nd

Vous êtes si belle Oui

Vin Blanc

Page 5: The fifth of six 2013 Cannes Lions and SapientNitro infographics

1. Carlton Terrace 2599

2. Baoli 1738

3. Le Mocca 1379

4. Plage Royale 1008

8. Gutter Bar 492

9. Hôtel Majestic Terrace 301

10. Google Creative Sandbox Beach 263

TOP CHECK-INS AROUND THE PALAISON FOURSQUARE, 16 - 20 JUNE

3 9

104

25

16

7

8

5. Grand Hyatt Cannes Hôtel Martinez 972

6. 72 Croisette 685

7. Plage Croisette Beach 671

PALAIS DES FESTIVALS ET DES CONGRÈS5278 CHECK-INS

Page 6: The fifth of six 2013 Cannes Lions and SapientNitro infographics

QUOTE OF THE DAYSEAN COMBS PIN OF THE DAY

PINTEREST.COM/CANNESLIONS

“@Spotify artist @Willow Socia performing at the @Starcom MediaVest Group dinner

Page 7: The fifth of six 2013 Cannes Lions and SapientNitro infographics

FUN FACTBOTTLES CONSUMED

BRAZIL S GRAND PRIX WINS•2013: Ogilvy Brasil São Paulo, Café Recife: "Immortal Fans" (Promo & Activations)

•2012: TALENT SÃO PAOLO, GO OUTSIDE MAGAZINE: "RADIO REPELENTE" (RADIO)

•2010: ALMAPBBDO SÃO PAOLO, BILLBOARD MAGAZINE CAMPAIGN (PRESS)

•2005: DDM9DDB, Henkel Superbonder: "Reality Advertising" (Cyber)

•2000: AGENCIACLICK, SAO PAULO EYEBANK, “BRAILLE,” (CYBER)Gin

Whiskey

Red

White

Vodka

Rose

1 unit = 10 bottles

*Bottles Consumed at the Dutch Young Creatives Party Monday at Plage Royale

•1993: DM9 PUBLICADADE, GUARANA ANTARCTICA: "GUARANA DIET"

Page 8: The fifth of six 2013 Cannes Lions and SapientNitro infographics

STYLE SPOTTING SHIFT DRESSES

9,474 PHOTOS TAGGED #CANNESLIONS THIS WEEK16 JUNE 2013 17 JUNE 2013 18 JUNE 2013 19 JUNE 2013 20 JUNE 2013

@anatshr Charlotte Claudette @iamskb

1596 1873 1903 15212581

Page 9: The fifth of six 2013 Cannes Lions and SapientNitro infographics

WWW.SAPIENTNITRO.COM/CANNESLIONS

1950s 1960s 1980s 2000s1970s 1990s