MarCoMMs, Print& Certified PaPer

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With climate change and environmental concerns ever-present, consumers, public authorities and corporate print buyers are increasingly seeking assurances regarding the provenance of the products they buy and their sustainable credentials. Companies using paper and packaging products are increasingly keen to demonstrate their commitment to responsible sourcing by developing credible paper procurement policies which recognise both recycled and certified virgin fibre papers.

One of the simplest ways to demonstrate that the paper your company uses comes from responsibly-managed forests is to specify PEFC-certified paper when you are placing a print order.

This will have been sourced from forests certified to PEFC’s International Sustainability Benchmarks and tracked through the supply chain through Chain of Custody certification.

The use of the PEFC logo on certified products then demonstrates your corporate commitment to responsible forest management.

Be seen to Be Green

PRODUCT: James Latham PLC PHOTOGRAPHY: tinystar75

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GloBal MeMBershiP, Certified forest area and Chain of Custody CertifiCate distriBution

Central andSouth America3.1 million hectares1% TCA87 CoC

NorthAmerica153.8 million hectares63% TCA549 CoC

Europe72.3 millionhectares30% TCA7,120 CoC

Africa5 CoC

Asia4.6 millionhectares2% TCA581 CoC

Oceana10.1 millionhectares4% TCA243 CoC

TCA - TotalCertified Area

CoC - Chain ofCustody Certificates

Endorsed National Member

Non-Endorsed National Member

The Programme for Endorsement of Forest Certification (PEFC) is an international non-profit, non-governmental organisation dedicated to promoting Sustainable Forest Management (SFM) through independent third-party certification. It works throughout the forest supply chain to promote good practice in the forest and to ensure that wood-based products are sourced with respect for stringent ecological, social and ethical standards.

PEFC is an umbrella organisation. It works by endorsing national forest certification systems developed collaboratively by all

interested stakeholders and tailored to local priorities and conditions. National forest certification schemes undergo rigorous third party assessment against PEFC’s unique Sustainability Benchmarks.

Today, PEFC has recognised certification systems in more than 30 countries. Together these account for over 245 million hectares of certified forests, making PEFC the world’s largest forest certification system. It is the certification system of choice for family and community-owned forests. PEFC-certified materials are specified in public and corporate procurement policies around the world.

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Most of the UK’s leading paper merchants are now able to offer a wide range of PEFC-certified papers to their customers. With an enormous forest resource to draw on and greater awareness of the strengths of the PEFC system, PEFC-certified paper is fast becoming an easily available stock item with a reliable and sustainable supply chain.

Details of the PEFC-certified paper range and more than 500 UK print companies which

have undergone Chain of Custody certification (the process by which the source of a forest product is verified) can be found on the PEFC UK website – www.pefc.co.uk

With growing numbers of UK printers undergoing PEFC chain of custody certification, the number of companies in the UK now choosing to use the PEFC logo on their publications as a sign of responsible paper sourcing is growing rapidly.

a World of ChoiCe - sourCinG PefC-Certified Materials

Chain of Custody CertifiCationWood-processing •enterprises, retailers, printers, manufacturers, traders, wholesalers or stockists get their product flow certified

The Chain of Custody •certificate ensures that the certified products originate from sustainably managed forests

The label allows •customers and consumers to identify certified products.

forest PaPerMakinG distriBution PrintinGCorPorate Print Buyer

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Benefits of usinG PefC-Certified PaPer

PEFC certification enables you to be confident about the raw materials used in your corporate marketing materials.

Using a PEFC Chain of Custody certified printer means that they will have a fully audited and verified supply chain from forest to end use.

PEFC certification provides you and your customers with assurances that the paper used for your printed communications originates from legal and sustainable sources. Recycled paper purchased from a company with PEFC chain of custody certification may also carry the PEFC logo.

PEFC provides a practical demonstration of your company’s corporate environmental commitment by forming the foundation of a credible paper procurement policy.

By specifying PEFC-certified paper to your printer, you can use the PEFC trademarked logo on your publications to provide your customers with assurances of responsible paper sourcing.

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Your customers trust you to source forest products responsibly. Your business can demonstrate a commitment to responsible sourcing to your customers by:

Developing and implementing an inclusive •responsible procurement policy which recognises both recycled and certified virgin fibre paper such as PEFC’s

Checking if your preferred supplier is able •to offer you PEFC-certified papers for your customer-facing direct mail, envelopes, reports and accounts, marketing materials etc.

Asking your printer if they are PEFC Chain •of Custody certified. You can check if they are listed on the PEFC UK Database of Certified Printers - www.pefc.co.uk/news-page/find-certified/printers-database

Using the PEFC ‘green trees’ logo on your •corporate and customer communications to demonstrate that your paper has been sourced from well-managed forests.

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Leading companies across the UK are already using the distinctive ‘green trees’ logo on printed materials to provide their customers with assurances of responsible paper sourcing including:

American Airlines•Argos•Asda•Boden•British Airways Business Life•British Gas•Debenhams•Delta Airlines•First Choice•Haymarket Publications•Jamie Magazine•John Lewis•Lakeland•Lloyds Bank•Matalan•National Geographic•National Westminster Bank•Nectar•Next•Parker Pens•Poundland•RIBA Journal•Snow+Rock•Specsavers•Stuff (Haymarket Publications)•Tesco•The Big Issue•The Economist•Tupperware•Unilever•Waitrose•

Who’s usinG PefC PaPer?

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PRODUCT: sCottish WooDLanDsPHOTOGRAPHY: tinystar75

PRODUCT & PHOTOGRAPHY: internationaL PaPer

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PEFC’s distinctive ‘green trees’ logo transcends language barriers making it a truly global brand. For further information about the PEFC programme in the UK visit: www.pefc.co.uk

PEFC UK LimitedSheffield Technology ParksCooper BuildingsArundel StreetSheffield S1 2NSt 0114 307 2334e info@pefc.co.ukwww.pefc.co.uk

Printed on PEFC certified paper by ProCo, Parkway Close, Parkway Industrial Estate, Sheffield, S9 4WJt 0114 272 8888www.procoprint.co.uk

Front cover image: iStockphotoBack cover image: stock.xchng

PEFC/16-33-173

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