B2B Marcomms - What we can do for Customer Impact November 2011

SECTION 1Introducing B2B Marcomms

Bridging The Gap Between Consultancy, Intelligence and Implementation

Market Research, Market Intelligence Application and Delivery

What do we do?

1. Brand development

• Ansell, Shell Global Solutions

2. Direct marketing

• B2B International, 2plan (Zurich FS)

3. Digital marketing, SEO & social media

• Department of Education, Top Shop

4. Website design & development

• Skills for Care, Sure Start

5. Corporate literature, graphics & print

• MARVEL Comics, GE Money

Who are ?

• B2B International Group specialise inbusiness to business markets.

• We offer a full service brand & marketing solution.

• The group have offices in New York,Manchester, Leeds, London, Beijing,Shanghai, & Moscow.

• Direct Marketing accounts for over halfof the work we do.

SECTION 2Case Studies

PRAchieved £160,000 of free presscoverage in 2010. ROI of 300%.

OnlineNumber of employees increased

from 100 to 300 in 2 years

BrandBrand awareness up over 300%

based on industry survey

CorporateCommunications

Won the industry’s most prestigious technology award

Case Study 1 - 2plan (Zurich FS)

“Without the strategic and commercial acumen of B2B Marcomms we would not

have been able to realise, and exceed, our aggressive growth plans or meet our

corporate objectives…”

Chris Smallwood, CEO

Established 2007,2010 revenue £12m

Fastest growing IFAfirm in UK

Year on year revenuegrowth of 150%

Doubled in size in 2 years

Case Study 2 - B2B International

“Having been the recipient of your direct mail for over 2 years now I felt compelled to

write and let you know how fantastic your creative approach is. Please pass on our

compliments to the agency responsible!”

Gareth Ellis, Saatchi and Saatchi

Direct MarketingDoubled in size since 2007. Opened offices in Beijing, New York,Shanghai, Brussels and Moscow in last 4 years

OnlineWebsite receives 186,273 visiters lastyear, up 32% on the previous year

BrandClient list includes Pfizer,

ExxonMobil, HSBC, Intel,

Shell, GE

CorporateCommunications

Our campaigns received praise from McCann Erikson and Saatchi

Average year on yeargrowth of 10%

Presence in 3continents

Now the largest b2bfocused research

agency in the world

Thank you for listening