managing modern media: an introduction lse executive summer school 2015
TRANSCRIPT
Managing Modern Media
Prof Charlie BeckettDr Damian Tambini
Dr Ellen Helsper
Welcome • Media and Communications Department• Polis, journalism think-tank• Fellowships, courses, reports, summer
schools• Conference, seminars, workshops
Today• 1030 Coffee break• 1100-1300: Lecture: New Media Landscape• 1300-1400: Lunch break• 1400-1500: Guest lecture and conversation• 1530-1600: Coffee break• 1600-1700: Seminar on media strategy
• Journalism and social media:The state of journalism; how it is becoming more networked; new business models; new platforms; investigative, disruptive journalism; social media; impact of journalism on reputation and public sentiment
• Media Policy: An introduction to basic concepts and an examination of developments in media regulation, including Internet regulation, media law, privacy, and copyright. Examination of future trends and key new challenges.
• Influence and Audiences:The nature of media influence, understanding the public, measuring sentiment, creating trust, understanding audience behaviour, generational, gender and other trends
• Media Strategies: Crisis management, risk and reputation, personal skills, media strategies, planning for social and media change
Assessment: personal media strategy
How we will work
“Media”• Media, medium, message• Environmental• Artificial – control, participate, pollute• Social, economic, political, technological
Media is social
Media is…• Personal• Business • Ethical
Today
Managing Modern Media
Prof Charlie BeckettDr Damian Tambini
Dr Ellen Helsper