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    Copyright 2005 by Houghton Mifflin Company. All rights reserved. 11

    Management

    A form of work that involves coordinating an organizationshuman, financial, physical and information resources

    toward accomplishing organizational objectives.

    Attainment of organizational goals in an effective andefficient manner through planning, organizing, leading and

    controlling organizational resources.

    NOTE THESE CHARACTERISTICS:Goal-driven

    Activity is effective and efficient

    Uses the four managerial functions

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    Copyright 2005 by Houghton Mifflin Company. All rights reserved. 12

    What is Management?

    A set of activitiesplanning and decision making, organizing, leading, and

    controlling

    directed at an organizations resources

    human, financial, physical, and information

    with the aim of achieving organizational goals

    in an efficient and effective

    manner.

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    Efficiency

    versus

    Effectiveness

    Efficiency:Operating in

    such a way

    that resources

    are not wasted

    Effectiveness:Doing the right

    things in the

    right way at

    the right times

    Successful

    Management

    Source: Adapted from Van Fleet, David D., Contemporary Management, Second Edition.

    Copyright 1991 by Houghton Mifflin Company. Used with permission.

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    What is a Manager?

    Someone whose primary responsibility is tocarry out the management process.

    Someone who plans and makes decisions,

    organizes, leads, and controls

    human, financial, physical,and information resources.

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    Figure 1.1

    Kinds of Managers by Level and Area

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    Kinds of Managers by Level

    Top ManagersThe relatively small group of executives who manage

    the organizations overall goals, strategy, and

    operating policies.

    Middle ManagersLargest group of managers in organizations

    Implement top managements policies and plans.

    Supervise and coordinate lower-level managers activities.

    First-Line ManagersManagers who supervise and coordinate the activities

    of operating employees.

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    Examples of Managers by Area

    Marketing Managers

    Work in areas related to getting consumers and clients to buy theorganizations products or services.

    Financial Managers Deal primarily with an organizations financial resources.

    Operations Managers Concerned with creating and managing the systems that create

    organizations products and services

    Human Resource Managers Involved in planning, recruiting and selection, training and

    development, designing compensation and benefit systems,

    formulating performance appraisal systems.

    Administrative Managers Serve as generalists in functional areas and are not associated

    with any particular management specialty.

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    Management in Organizations

    Inputs from the environment

    Human resources

    Financial resources

    Physical resources

    Information resources

    Planning

    and decision

    making

    Leading

    Organizing

    Controlling

    Goals attained

    Efficiently

    Effectively

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    The Management Process

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    The Functions of Management

    PlanningSetting an organizations goals and selecting a course

    of action to achieve them.

    Organizing

    Determining how activities and resources are grouped.

    Leading

    Getting organizational members to work together to

    advance the interests of the organization.

    Controlling

    Monitoring organizational progress towards goals.

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    Planning and Organizing Involve

    Planning Environmental scanning and analysis

    Developing a vision of the future

    Setting long-term organizational objectives

    Developing organizational and competitive strategies

    Organizing

    Defining tasks and duties

    Grouping positions into effective structures (departments)

    Clarifying authority, responsibility, and reporting relationshipsAllocating scarce resources (financial, human, physical)

    Staffing positions with qualified personnel

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    Leading and Controlling Involve

    LeadingEffective communicationInspiring others to do their best

    Motivation and rewards

    Trust and assurance

    ControllingClear standards

    Monitoring progress and resultsKnowing when and how to intervene

    Correcting deviations successfully

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    Skills and the

    Manager

    FundamentalManagement

    Skills

    Technical Skills

    Interpersonal Skills

    Conceptual Skills

    Diagnostic Skills

    Communication Skills

    Decision-Making Skills

    Time-Management Skills

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    Fundamental Management Skills

    TechnicalSkills necessary to accomplish or understand the

    specific kind of work being done in an organization.

    Interpersonal

    The ability to communicate with, understand, andmotivate both individuals and groups.

    Conceptual

    The managers ability to think in the abstract and to

    see the big picture. To perceive how all the parts fit

    together.

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    3 Primary Managerial Skills (KATZ)

    Technical skillsFOCUS IS ON WHAT IS DONE

    Specialized knowledge and proficiency

    Analytical ability

    Works with things, tools and techniques

    Interpersonalskills FOCUS IS ON HOW SOMETHING IS DONEWorks with and through people

    Effective as a group/team member

    Motivates, communicates, & resolves conflicts

    Conceptual skills FOCUS IS ON WHY SOMETHING IS DONESees the big picture (how the parts fit together)

    Understands the corporation as a whole

    Future-orientedthinks strategically

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    Fundamental Management Skills (contd)

    Diagnostic The managers ability to visualize the most appropriate response

    to a situation.

    Communication The managers abilities both to convey ideas and information

    effectively to others and to receive ideas and informationeffectively from others.

    Decision-Making The managers ability to recognize and define problems and

    opportunities correctly and then to select an appropriate courseof action to solve the problems and capitalize on opportunities.

    Time-Management The managers ability to prioritize work, to work efficiently, and to

    delegate appropriately.

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    Management Skill Mixes at Different

    Organizational Levels

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    Managerial Success Factors

    Personal FactorsAbilities and skillsMotivation

    Personality

    Situational FactorsNature of the work and environment

    Relationships with subordinates and supervisors

    Abilities of subordinates

    Actions TakenAppropriate for the situation?

    LuckBeing in the right place at the right time?

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    Business Functions

    Human Resources Sales and Marketing

    Research and Development

    Production/Operations

    Customer Service

    Finance and Accounts

    Administration and IT

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    Human Resources

    Recruitment and retentionJob descriptions

    Person Specifications

    Dismissal Redundancy

    Motivation

    Professional development and training

    Health and safety and conditionsat work

    Liaison with trade unions

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    Sales and Marketing

    Market research Promotion strategies

    Pricing strategies

    Sales strategies

    The sales team

    Product advice on new product development,

    product improvement, extension strategies,

    target markets

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    Research and Development

    New product development Product improvements

    Competitive advantage

    Value added

    Product testing

    Efficiency gains

    Cost savings

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    Finance and Accounts

    Cash flowMonitoring income/revenue

    Monitoring expenditure

    Preparing accounts

    Raising finance

    Shares

    Loans

    Links with all other functional areas

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    Production/Operations

    Acquiring resources

    Planning output labour, capital, land

    Monitoring costs

    Projections on future output Production methods

    Batch

    Flow

    JobCell

    Efficiency

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    Customer Service

    Monitoring distributionAfter-sales service

    Handling consumer enquiries

    Offering advice to consumers

    Dealing with customer complaints

    Publicity and public relations

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    Business Organisation

    Organisation by type

    Global businesses complex organisationstructures

    National organisation possibly stretchesthroughout the country

    Regional could be through a county or widerarea (North West, South East, etc.)

    Local small organisations serving local areaor community

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    Business Organisation

    Authority the right to make decisions and carry out tasks

    Span of control the number of people a superior

    is responsible for

    Chain of Command the relationship between different levels of

    authority in the business

    Hierarchy shows the line management

    in the business and who has specific responsibilities

    Delegation authority to carry out actions

    passed from superior to subordinate

    Empowerment giving responsibilities to people

    at all levels of the business to make decisions

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    Administration and IT

    Managing estates cleaning, healthand safety, maintenance, security

    Reception

    Clerical work reporting, recording,record keeping, communication

    Overview of quality control

    Use of IT systems

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    Organisation Charts

    Hierarchical Structure

    Managing Director

    Sales DirectorMarketingDirector

    Finance Director

    A B C D MarketResearch

    Strategy PurchasingManager

    SalesManager

    AccountsManager

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    Organisation Charts

    MD

    MiddleManagement

    Workers

    Pyramidal Structure

    SeniorManagement

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    Organisation Charts

    R&D

    Marketing Sales

    Production

    Finance

    MD

    Centralised/Entrepreneurial

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    Organisation Charts

    Sales

    Marketing

    Production

    Accounts

    Collaborative

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    Organisation Charts

    Marketing Sales

    ProductionFinance

    R&D

    Circular/Flat

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    Organisation Charts

    Changes to business structures

    Linked to new thinking on leadership andmanagement

    Less hierarchical

    Emphasis on communicationand collaboration between sections

    Global businesses more complex structures

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    Why do Organizations Look andAct the Way They Do? Two

    Identifying Characteristics

    Hierarchical or FlatForm of Organizational Reporting and

    Authority Relationships

    Decentralized or Centralized

    Location of Decision Rights (Power)

    within Organization

    Organizations and Their Management

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    Organizations and Their Management

    Organizational Hierarchy measured byNumber of Levels and Ranks of Authority-delegating and

    Reporting Relationships

    Extent of Integration of Functions and Outputs: IsOrganizations Form characterized by: Functional Silos: Finance, Marketing,

    Production, etc., or by

    Product Lines: Groceries, Clothing, etc.

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    Organizations and their Management

    Centralized or Decentralized?Relative Number, Length and Complexity of

    Paths between Where Decisions are

    Made and Where Decisions areImplemented

    May be unrelated to Hierarchical Form

    Decentralized decision-making may be more

    democratic, but is it more efficient?

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    Hierarchical versus Flat OrganizationsChief

    Executive

    ChiefExecutive

    Tallhierarchy

    Flat

    hierarchy

    Relatively wide

    span of control

    Relatively narrow

    span of control

    Tall Organization

    Flat Organization