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Sustainable ServiceDesign concept

Sustainable mobility in Vstra Hamnen

Vincent Olislagers, Behrooz Taleb, Anna Benckert, Martina Uhlig

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Field ResearchHighlights

Work process

2. Interview localpeople

3. Customer journeyswith locals

4. Mapping information

5. Existing sustainableservices

6. Game Design 7. Workshop 8. Dening concept

1. Explore the area

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Field ResearchHighlights

Interviews

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Field ResearchHighlights

Quotes from interviewees

I go to Mllevngstorget to buy my fruit and vegetables.

I want to be able to pick them myself.

I dont care about the weather. I still use my bike.

There are only 5 times per year I dont take it to work.

Sometimes I take the car to the sports center in Vstra Hamnen.

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Field ResearchHighlights

Workshop

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Field ResearchHighlights

Outcomes / gaps

Time and convenience are important factors for choosing

different types of transport

Cars are only needed for specic trips (when transporting

goods)

The haptic element of an experience (e.g. shopping) isimportant

Most people are very ecologically minded, try to take their

bikes as much as possible and feel guilty when taking the car

(but they still do)

Parking space in the area is rare and expensive

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OR

Field ResearchHighlights

Mobility insights

OR

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Sustainable ServiceDesign concept

Agora

Wikipedia:The Agora was an open "place of assembly" in ancient Greek city-states.

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Sustainable ServiceDesign concept

Our focus

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Sustainable ServiceDesign concept

Our focus

- Time efcient and time

independent shopping- No car needed- Bike delivery service

- Shared payment andaccess system

- No sign up needed

- More convenience

- Personalized shoppingwith your trainer

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Sustainable Service

Design concept

Customer journey

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Sustainable Service

Design concept

Customer journey

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Sustainable Service

Design concept

Customer journey

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Sustainable Service

Design concept

Customer journey

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Sustainable Service

Design concept

Customer journey

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Sustainable Service

Design concept

Customer journey

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Sustainable Service

Design concept

Customer journey

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Sustainable Service

Design concept

Customer journey

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Sustainable Service

Design concept

Customer journey

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Sustainable Service

Design concept

Customer journey

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Sustainable Service

Design concept

Customer journey

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Sustainable Service

Design concept

Customer journey

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Sustainable Service

Design concept

Customer journey

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Sustainable Service

Design concept

Provider journey

S S

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Sustainable Service

Design concept

Provider journey

S i bl S i

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Sustainable Service

Design concept

Provider journey

S t i bl S i

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Sustainable Service

Design concept

Provider journey

Sustainable Service

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Sustainable Service

Design concept

Provider journey

Sustainable Service

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Sustainable Service

Design concept

Provider journey

Sustainable Service

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Sustainable Service

Design concept

Provider journey

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Sustainable Service

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Design concept

Value for stakeholders

Synergy effects due to combination

no need to take the car

more time efciency, independency

and convenience

Less ridiculous car trips

reduce costs in the front stage

efcient use of parking space

Sustainable Service

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Design concept

Related Services

Sustainable Service

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Design concept

Future steps

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