malali busquets how to monetise data 12 th november 2015
TRANSCRIPT
![Page 1: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/1.jpg)
Malali Busquets
How to Monetise Data12th November 2015
![Page 2: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/2.jpg)
• What is Big Data?
• The power of Big Data
• Value of Big Data
• Job Board Challenges
• The World of Data (Case Study)
• Can Data be monetised?
• Q&A plus Debate Session
How to Monetise Data Workshop
Summary
![Page 3: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/3.jpg)
![Page 4: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/4.jpg)
Big Data is considered one of the TOP 5 Game changers set to improve the global economy…
Big Data and advanced analytics have the potential to raise efficiency and create
value.
Source: McKinsey Report- Game Changers: Five opportunities for economy growth
![Page 5: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/5.jpg)
What is Big Data?
Complicated?
![Page 6: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/6.jpg)
What is Big Data?
Expensive?
![Page 7: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/7.jpg)
What is Big Data?
Lots of meetings?
![Page 8: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/8.jpg)
What is Big Data?
![Page 9: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/9.jpg)
The Power of Data
in the Insurance Industry
![Page 10: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/10.jpg)
The Power of Data
Source: Bernard Marr Big Data: Too Many Answers, Not Enough Questions
in Retail
![Page 11: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/11.jpg)
Opportunity
Capability
Market Confidence
Value of Data
![Page 12: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/12.jpg)
Size of data
doesn't matter
![Page 13: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/13.jpg)
It’s how you use that Data to make
intelligent decisions
![Page 14: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/14.jpg)
Data driven decisions
Hidden Patterns Engage with your customers
Unlocking hidden value in your data
BIG VALUE BIG DATA =
![Page 15: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/15.jpg)
You
Market
![Page 16: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/16.jpg)
![Page 17: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/17.jpg)
“Have a BIG
dream… but focus
on the fries”
Richard McDonald
![Page 18: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/18.jpg)
Job Board Challenges
![Page 19: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/19.jpg)
Job Board Challenges
Challenges
Market Share
Knowledge about the market
Publishing Behaviour
![Page 20: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/20.jpg)
Job Board Challenges
Challenges Publishing
Behaviour
Biggest Sectors Growth Periods
Full offers
New clients Prospects
![Page 21: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/21.jpg)
MarketYour Performance
Strategic Analysis against the
market
Market Performance
Key Account Behaviour
Market Positioning
![Page 22: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/22.jpg)
Can data be monetised?
![Page 23: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/23.jpg)
Market Penetration Sales Opportunities Weak Points
Can data be monetised?
![Page 24: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/24.jpg)
Can data be monetised?
![Page 25: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/25.jpg)
The World of Data
Identifying smaller Companies
Understand their key clients´ job posting behaviour
Understanding the market
![Page 26: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/26.jpg)
The World of Data
Colombia
Identifying smaller Companies
![Page 27: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/27.jpg)
The World of Data
Mexico
Understand their key clients´ job posting behaviour
Evolution of offers + market
![Page 28: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/28.jpg)
The World of Data
Philippines
Understanding the market
![Page 29: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/29.jpg)
$
Opportunities
$
Result
![Page 30: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/30.jpg)
Can data be monetised?
![Page 31: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/31.jpg)
![Page 33: Malali Busquets How to Monetise Data 12 th November 2015](https://reader036.vdocuments.us/reader036/viewer/2022062322/5697c0271a28abf838cd6228/html5/thumbnails/33.jpg)
Q&A
Unlock Hidden Value in
your data
• What challenges are job boards facing regarding Big Data?
• How many of you (job boarders) believe that data and using data smartly is/or can be a part of your business?
• Good vs Bad Data
• How many of you use data currently and what type of data?
• How well do you know your data?
• Do you think that clients are interested in data and the Insights that can be generated? Would they pay?
• What 3, 4, 5 data sets do you think client would like today and in 2 years’ time?
• If you’re not interested can I ask why?
• How easy or not is it for you to get data?