making ideas happen
TRANSCRIPT
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Making Ideas happen
Nancy Duarte
Aayushi AggarwalIIT Kanpur
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Do you have a World
changing IDEA?
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Ideas shape the future
But..
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ONLY IF YOU SPREAD
THEM WELL
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Storytelling is the most powerful way to put ideas into the world today…
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Stories are more powerful today than ever. Why?
We are drowning in information. Good stories can cut through the noise.
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People physically react to stories
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They get moved by your idea !
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Whom would you prefer listening to?
Both have a vision for India
But It should reach out to the
nation !!
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Why is that some talks inspire..
While some just make you fall asleep?
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Nancy DuarteCEODuarte Design
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Believes there is a secret structure behind these GREAT talks
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First Know your audience
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Western culture- Linear thinking
More of hope for future/What could be
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Eastern/Asian culture-Spiral thinking
Mostly ‘What is/was’
Learn from mistakes/past
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And then
Hit the audience
at the right spot..
Examples
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Steve JobsCEO
Apple Inc.
The World's Greatest Corporate Storyteller
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A genuine excitement about his brand and his products.
Twitter-friendly headline:“Today Apple is going to reinvent the phone”
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Perfect pitch and delivery.
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‘I have a dream’ speech
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Symbolic place to hold the speech
Used a song as a way to unite people
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Is there any girl in here?
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Eva PeronServed as the First Lady of
Argentina
Attracted a Crowd of 2 Million !!
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Used repetition as a tool
13 times said “DESCAMISADOS”-meaning shirtless
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Connected with
the poor.Called them “MY
SHIRTLESS ONES”.
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What should I do?
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I am an ordinary engineer.I am not
that great.
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Steve jobs- a college dropoutEva Peron- OrphanedMartin Luther king Jr.-Preacher
All these were normal people who knew how to spread their ideas effectively
•Steve jobs- a college dropout•Eva Peron- Orphaned•Martin Luther king Jr.-Preacher
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But, Aren't we too busy in our own world
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Escape to a peaceful place and give life to your ideas
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Imagine it.Declare it.
AndAct upon it like
thesegreat speakers
did.
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Think about it…
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Recap•Spreading ideas through storytelling•‘What is’ and ‘What could be’ pattern exists in great stories•Know your audience•Hit them in the right spot using various symbols•Remove yourself from current realities•Act upon your idea and spread it
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