make your job descriptions come alive
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Make Your Job Descriptions Come AliveJuly 29, 2015
Meet your team
Kristin OravecClient Strategy
Its great to meet you!
Laurie SeverinoClient Development
HistoryGood, Bad & UglyBest PracticesJob Descriptions TodayThank You!
Sound familiar?
HISTORY
How did this begin?
Frederick Taylor
Early job descriptions
GOOD, BAD & UGLY
The laundry listInteresting examples
Required Experience: BFA in Digital/Graphic Design or equivalent experience5+ years work experience in digital/webRequires knowledge of commercial internet/web tools and protocols, particularly Adobe Creative SuiteKnowledge of Content Management Systems, Email Marketing, Search Marketing and Mobile/Social is a huge plus.Proven ability to manage relationshipsSelf-motivated and team orientedMust be able to troubleshoot and be solution orientedSolid portfolio of great design workStrong copywriting/editing skillsSolid knowledge of such user experience practices as user flows, site mapping, interaction design ,etc.Solid understanding of design needs that support SEM and SEOAbility to write HTML/CSSAgency background (media and/or SEM agency) very strongly desiredTechnical skills required: Adobe Creative Suite with Advanced Photoshop, Advanced InDesign, Advanced Illustrator
The reporterInteresting examplesHow bad do you want to be a reporter? Bad enough to work nights and weekends? The poor glutton for punishment thats chosen will cover city and county government. Sports and general interest feature stories. In exchange for your long hours and tireless efforts you will be rewarded with low pay and marginal health insurance. Please send resume, and 3 writing samples to [email protected]. This is a full time salaried position located in beautiful northwest.
Interesting examplesMangerStale and Rewarding CareersFart time Manager12-hour shi*sDirector of Pubic RelationsAsistantMillitaryRepresenativeEngneersTheres more
BEST PRACTICES
Titles matter
Best practices (improve your SEO - search engine optimization)5 - 80 characters in job titleNo all caps (capital letters; initial caps are OK)Use intuitive titles that make senseGet rid of the numbers (Sales Rep III; use Sr. Sales Rep instead
Translate your contentIts a SALES STATEMENT, not a job description Role Attributes Knows strategy and how to make exciting things happenFanatical about innovative marketing solutionsSeeks data-driven results and outcomesJob Posting LanguageOversee major accounts, including strategy and day-to-day needsDevelop annual and targeted recruitment marketing programsAnalyze marketing outcomes
Highlight essential candidate attributesWhat characteristics and skills do your ideal candidates possess?collaborationlearningteaminteractivetirelessleadinglisteningchargethinkerinspirespassionforefrontmarketingmembersdeveloping innovationDid you know that a job description with 700-2000 words gets 30% more applies?
Showcase your employment experienceIdentify three compelling reasons why someone should join your organizationEmployer Attributes: Join a top industry player known for pushing boundariesCollaborate with the best minds in recruitment marketing collaborate with best minds
culture
JOB DESCRIPTIONS
TODAY
Visual job descriptionsCurrent Job Description
Leverage recruitmentcampaign assets and colors
Numerical or acronym based candidate requirements
Job title, req#, company name and location
Visual job descriptions
Job title, req#, company name and location
How a candidate knows the position is right for themVisual job descriptions
Optimized for full visibility within inline tweet display
Join call-to-action (CTA), job title, req# and location
How a candidate knows the position is right for themVisual job descriptions
Visual job descriptions
Visual event example
Video job descriptions
If a picture is worth a thousand words, then what is the value of a video?
Video job descriptionshttps://www.youtube.com/watch?v=9sntFscwydI
Create Your Own Job Descriptions
online shopping sitenext generation financial services companyCreate Your Own Job Descriptions
THANK YOU!
Make sure to pick up your checklistBest Practices for Writing Job DescriptionsLaurie [email protected] [email protected]