make your advertising dollars count

DataDale Filhaber Dataman Group Direct

Does my Water Dealership really need a Facebook page?


Another part of the Marketing Toolbox


Part of a Strategy


It’s About Time……..

It’s All About Your Page


Great Facebook Page:

The Chicken Chick at Egg Carton Labels by ADozenGirlz



Pool Supply World



How to Market Your Horse Business


Build your page Connect With People Engage your Audience Influence your fans and friends

Four Steps


Your Page is the central place to grow your business, build your brand and develop relationships with your customers.

Building your Page


Page name Category Description Photo

So, Who Are you?


Set a memorable web address for your Page that you can use on marketing material to promote your presence on Facebook

Note: does not have to be the same as your company name or website….but, it can

Facebook Address

https://www.facebook.com/Culligan.Is.Water


Retail Business Service Water Filtration Home Improvement Marketing Services Repair Finance Construction

Category


Write a sentence about your business so people understand what you do.

Elevator pitch

Business Description


Taking the worry out of water since 1953


Choose a cover photo that represents your brand and showcases your product or service. It's the first thing people will see when they visit your Page.

Cover photo


Use an image that's 851 x 315 pixels.

Use a unique image to represent your Page (ex: a picture of a customer using your product or a group of photos).

Experiment with different images to see what people respond to.

Photo Tips


Type in free photography facebook covers and find lots of options including ways to customize your own


Now that you have a Page, it’s time to reach your current and potential customers.

Connect with People


Explore the options under the Build Audience button on your admin panel. Make sure to invite your Facebook friends to like your Page.

Click on 'Invite Email Contacts' to upload your your email list and send a message asking people to like your Page.

Building Your Audience


Invite people you know to like your PageYou've probably got a community of friends, family, customers and employees who care about your business. Invite them to like your Page.


Promote your Page web address on store signs, business cards, receipts, emails, chalkboards and other marketing material.

Download free Facebook table tents and stickers to promote your Page.

Use the icon on your signature Put it everywhere!

Keep Building…..


Encourage people to check in at your business with a sign in your store, or by offering a special discount to people who check in.

Create events on your Page and invite people to join them.

Share exclusive information and offers that people are likely to want to pass along to their friends.

Social Engagement

http://www.facebook.com/l.php?u=http://slidesha.re/ORaoYL&h=tAQEdU0Qt&s=1


Placement of $25 Coupon Offer


Encourage people to interact with your business

Ask questions and create posts that encourage engagement.

When you post content and have conversations on your Page, you’re building loyalty and creating opportunities to generate sales

Make new friends - Influence


Make sure your posts are relevant to your audience and business

Be succinct, friendly and conversational Ask questions or seek input Give access to exclusive information and

specials Be timely by posting about current events,

holidays or news

Post quality content regularly


Short: Posts between 100 and 250 characters get about 60% more likes, comments and shares

Visual: Photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively

Successful posts are:


Word of mouth is the strongest form of advertising. When someone interacts with your business on Facebook it creates a story.

People can see when their friends endorse your business by liking your Page or connecting with it, and it can influence their own purchasing decisions.

Content Engagement


Sometimes, we just have to pay for it

Promote your post


Connect with people who are the right fit for your business using Facebook Ads.

Facebook Ads


The system will create a sample ad for you, using a photo from your page

It will suggest a daily budget (usually starting t $10/day)

It will suggest geography, using your local area

All you need to do is hit Promote Page to start

To Build An Ad: Go Into the Admin Panel


Campaign, pricing and scheduling

Name your campaign, select your budget and set the schedule for your campaign

These impressions will be optimized so your ad shows to the people most likely to help you reach your goal

Options


Facebook commits that you will never pay more than your budget.

Experiment

Test

Test again

Options (more)


Handling unhappy customers

And make them into your best salespeople

Problems


Commit Dedicate Resources

and Have Fun With It

Bottom Line – Dive In


Helping Water Quality Dealers Reach the Right People at the Right Time

for over 30 years

Thank you!