Want to start advertising on Facebook and Google AdWords, but not sure about the cost -

or how to maintain your brand's

image? Treat this SlideShare

as a quick how-to!

Online Advertising:Making the Most of Your Voice & Dollars

There are two types of Facbeook

ads:

•

Ads that encourage users to ‘Like’

a Facebook page.

•

CPM/CPC ads that link to the advertiser’s website.

We're going to focus on the second kind...

Advertising on Facebook

$1 per day and up.

Here’s how advertising works on Facebook: You determine a daily or lifetime budget. That budget allows you to pay the cost per 1,000 impressions (CPM) and/or the cost per click (CPC).

The minimum cost per click is $0.01.

Advertising on FacebookSo what’s it cost?

Per Click and Up

Many of us have become totally desensitized to Facebook ads.

If

you aren’t totally turned off by

the sea of voices on Facebook, you need to make sure yours is strong –

which, by the way,

doesn’t

mean

you’re trying to sell, sell, sell!

Focus on building connections with

people.

Advertising on FacebookFinding your voice…

Advertising on FacebookThe Value of Facebook Advertising

Ultimately, only you can answer that question. Trial and error is a part of just about any advertising campaign. Experiment with Facebook advertising to see if it works for you.

Similar to Facebook, pricing for AdWords

is all over the map.

Your maximum CPC might be just $0.20, depending on the keyword.

The downside, however, is that as your advertisement becomes more successful, Google will increase the per-click cost.

Advertising in AdWordsWhat does it cost?

Success of campaign

or keywords

Cost per Click

$$

$

$

$

'Voice’

isn’t as important on

AdWords

as it is on Facebook and

other social networks.

However, you still want to be sure that your company’s personality comes through in the advertisement.

Be sure to check out our tutorial Slideshare

on how to write a great

PPC ad before you get started.

Advertising in AdWordsFinding your Voice

Again, you’ll find out through trial and error.

Google is always offering coupons of some sort to entice business owners to sign up.

Currently, they have a coupon for

$75 of additional advertising when

you spend $25.

Advertising in AdWordsThe Value of AdWords

Advertising

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