create dollars! master your online advertising sales!
TRANSCRIPT
CMA: NATIONAL CONFERENCENEW YORK, NY MARCH 2016
DR. RICHARD GANAHLBLOOMSBURG UNIVERSITY, PA
2CONVERGENCE IS DEAD, AND BUnow LIVES ON!
BUnow: MISSION
* Student Organization
* Indie Blog & Website
* Co-op & Con-verge
* Student Moderated
* Multiple Platforms
* Pictures, Audio, Video
BUnow: TRAFFIC
* 1,066,000 visitors
* 125+ visiting countries
* 1,625,000 page views
• 812,161 unique visitors
• over 45,885 video views
• over 683 hrs v-viewing
3CONVERGENCE IS DEAD, AND BUnow LIVES ON!
CHALLENGE:Can Digital Sales Force
Survive?
4CONVERGENCE IS DEAD, AND BUnow LIVES ON!
Y0! ONLY IF:• PROF SALES TEAM• SELL MEDIA MIX• DIGI-TOOL SKILLS• INVNTORY 2 SELL
5CONVERGENCE IS DEAD, AND BUnow LIVES ON!
PROF TEAM:• COUNSEL--SHIPS • SEASONALITY• PROSPECTORS• COMPENSATION
6CONVERGENCE IS DEAD, AND BUnow LIVES ON!
MEDIA MIX:• CREATE $ BUDGET• RETAIL TRAINING • USE PR TACTICS• NSPR, RDIO, GOGL
7CONVERGENCE IS DEAD, AND BUnow LIVES ON!
DIGI-TOOLS:• MEASURE METRIC• nDESIGN & P-SHOP• VIDEO CREATION• SOCIAL MEDIA MIX
8CONVERGENCE IS DEAD, AND BUnow LIVES ON!
INVENTORY:• SOMETHNG 2 SELL• TIMELY P-MOTION• SPEC LAYOUTS• PICS, VIDEO, COPY
9CONVERGENCE IS DEAD, AND BUnow LIVES ON!
FIRE UP:• KNOCK ON DOORS• CAMPUS ACCONTS• PICK UP C-PHONE• CONSTNT CONTCT