make like a startup
DESCRIPTION
my talk from the LBi 'What's Next in Experience Design' in which I talk about why skunk works style internal start ups are prone to failure and the characteristics of successful start ups that larger organisations could seek to adopt in order to foster innovation & creativity company wide.TRANSCRIPT
Make like a start up@leisa
bigger is not betterbig is dumb
our challenge is to design ways to not let scale kill intelligence, creativity and passion.
A start-up is formed. Once a new product has been decided on, a team is organized and segregated from the rest of the company by secrecy agreements and sometimes physical barriers. Sections of the building may be locked or cordoned off to make room for the teams working on a sensitive new project. This effectively creates a ‘start-up’ inside the company that is only responsible to the executive team, freeing them from the reporting structure of a big company.
http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-development-process-works/
A start-up is formed. Once a new product has been decided on, a team is organized and segregated from the rest of the company by secrecy agreements and sometimes physical barriers. Sections of the building may be locked or cordoned off to make room for the teams working on a sensitive new project. This effectively creates a ‘start-up’ inside the company that is only responsible to the executive team, freeing them from the reporting structure of a big company.
http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-development-process-works/
REALLY make like a Start Up
focus!what are we doing here?
http://www.adaptivepath.com/ideas/design-interrupted-design-time-versus-meeting-time
http://www.paulgraham.com/makersschedule.html
get out of silossmall multidisciplinary teams ftw
make hypotheses not requirements
let designers design
measureactionable metrics
failure is B.A.U.*don’t celebrate it, don’t vilify it
incorporate it in your plans
*BAU - business as usual
stay humblekeep asking questions
if you don’t cannibalise productsa start up will
redesign your organisation -
make like a start up@leisa