make like a startup

13
Make like a start up @leisa

Upload: leisa-reichelt

Post on 28-Jan-2015

103 views

Category:

Business


1 download

DESCRIPTION

my talk from the LBi 'What's Next in Experience Design' in which I talk about why skunk works style internal start ups are prone to failure and the characteristics of successful start ups that larger organisations could seek to adopt in order to foster innovation & creativity company wide.

TRANSCRIPT

Page 1: Make Like a Startup

Make like a start up@leisa

Page 2: Make Like a Startup

bigger is not betterbig is dumb

our challenge is to design ways to not let scale kill intelligence, creativity and passion.

Page 3: Make Like a Startup

A start-up is formed. Once a new product has been decided on, a team is organized and segregated from the rest of the company by secrecy agreements and sometimes physical barriers. Sections of the building may be locked or cordoned off to make room for the teams working on a sensitive new project. This effectively creates a ‘start-up’ inside the company that is only responsible to the executive team, freeing them from the reporting structure of a big company.

http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-development-process-works/

Page 4: Make Like a Startup

A start-up is formed. Once a new product has been decided on, a team is organized and segregated from the rest of the company by secrecy agreements and sometimes physical barriers. Sections of the building may be locked or cordoned off to make room for the teams working on a sensitive new project. This effectively creates a ‘start-up’ inside the company that is only responsible to the executive team, freeing them from the reporting structure of a big company.

http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-development-process-works/

Page 5: Make Like a Startup

REALLY make like a Start Up

Page 6: Make Like a Startup

focus!what are we doing here?

Page 7: Make Like a Startup

http://www.adaptivepath.com/ideas/design-interrupted-design-time-versus-meeting-time

http://www.paulgraham.com/makersschedule.html

Page 8: Make Like a Startup

get out of silossmall multidisciplinary teams ftw

Page 9: Make Like a Startup

make hypotheses not requirements

let designers design

Page 10: Make Like a Startup

measureactionable metrics

Page 11: Make Like a Startup

failure is B.A.U.*don’t celebrate it, don’t vilify it

incorporate it in your plans

*BAU - business as usual

Page 12: Make Like a Startup

stay humblekeep asking questions

if you don’t cannibalise productsa start up will

Page 13: Make Like a Startup

redesign your organisation -

make like a start up@leisa