affinityig white paper - think like a startup, execute like a social enterprise

8/3/2019 AffinityIG White Paper - Think Like a Startup, Execute Like a Social Enterprise

http://slidepdf.com/reader/full/affinityig-white-paper-think-like-a-startup-execute-like-a-social-enterprise 1/14

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fi~bkfkp mahfhmdmay

àymwfky`~m dfwemyàh

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Fa`yp @H 7366 | 0

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Im~mlbsdmay!

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ibllfw{!



Fa`yp @H 7366 | 66

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yjfy yjm wmf{ba dfap kjb{m aby yb h`~m balàm xf{ gmkf}{m abaswby{

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h`y{ yjmp wmkm`~m balàm!

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dfafhmw{‐ sbwybl`b{, fai h}wàh b}y xjp fai jbx yb }{m `y { m{{may`fl!

@y `{ aby f v}m{y`ba b i`{kfwiàh bli xfp{ g}y wfyjmw àymhwfyàh amx

ymkjablbhp yb kwmfym f dbwm sbxmw}l d`z!— Fkkbwiàhlp, f abaswby‐{

balàm b}ywmfkj ammi{ yb y kbjm{`~mlp x`yj y{ b~mwfll kfdsf`ha {ywfymhp!Db{y `dsbwyfaylp, F}{yà {yfymi, “Ymkjablbh`kfl fi~fakm{ fwm bkk}wwàh

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kbdbwyfglm x`yj k}wwmay m$sj`lfayjwbsp {p{ymd{ fai fwwfahmdmay{,

gmkf}{m gmyymw bam{ x`ll mdmwhm! Yjm yw`ke `{ aby yb gm smyw`mi àyb

àfky`ba gp yj`{ swb{smky, g}y wfyjmw yb fkkmsy n}ì`yp fai wmk}wwàh

fio}{ydmay{ yb yjm abwd!— [y`keàh x`yj bam balàm fsswbfkj *bw f`làh

yb o}ds balàm gmkf}{m `y `{ f if}ayàh dmi`}d ammi{ yb gm f~bìmi!

F{ smbslm‐{ wmlfy`ba{j`s x`yj yjm @aymwamy kbayà}m{ yb hwbx, im~mlbs,

fai kjfahm, {b ybb d}{y abaswby{‐ balàm ìmay`y`m{!

[b jbx kfa xm mzslfà yjm fky yjfy fsswbz`dfymlp balp yma smwkmay b

ibafy`ba{ fwm bkk}wwàh balàm ybifp2 Gmkf}{m aby fll abaswby{ jf~m

yfema yjm {yms{ yjmp kfa fai {jb}li yfem yb dbi`p b}ywmfkj yb ibabw{,

g}`li fa mmky`~m xmg swm{makm fai `dslmdmay ymkjablbhp kfsfglm b

jfailàh ibafy`ba{! @y `{ x`yjà wmfkj, fai yjm dfwemy `{ hwbxàh balàm!

F Hwbxàh Dfwemy nbw Bal ah H`~àh@a f Dfwkj 7336 fwy`klm à Yjm Kjwba`klm b Sj`lfayjwbsp , Ofdm{ F}{yà,

DkLmfa Swbm{{bw b G}{àm{{ Fidà`{ywfy`ba fy yjm Jfw~fwi G}{àm{{

[kjbbl, bwmkf{ymi, “Gp 7363 bam$yj`wi b dbamp ibafymi x`ll gm h`~ma

balàm!— Fdbah dfap wmf{ba{, jm klf`dmi yjfy “ymkjablbhp x`ll dfem

h`~àh mf{`mw, fyywfky dbwm w{y$y`dm ibabw{, fai {y`d}lfym g`hhmw$yjfa$

f~mwfhm ibafy`ba{!— Jbxm~mw, yjm 7338 Fdmw`kfa Mzswm{{ Kjfw`yfglm

H`y [}w~mp b}ai yjfy balp “bam à m~mwp 63 ibabw{ h`~m{ balàm!—

@y kfa {mmd mf{p yb i`{d`{{ yjm{m {yfy`{y`k{, f{{}dàh yjfy balàm

ibafy`ba{ x`ll aby wmfkj yjm swbomkymi smwkmayfhm b b~mwfll h`~àh à

yjm amfw }y}wm! Fy yjm lmf{y, yjm i`{sfw`yp gmyxmma yjm yxb {yfymdmay{

dfem{ y fssmfw f{ yjb}hj F}{yà‐{ swmi`ky`ba xf{ akbwwmky!

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à{y`y}y`bafl kjfahm{ yjfy d}{y bkk}w x`yjà abaswby{ a bwimw bw yjm{m

hwb}s{ yb wmkw}`y f {`mfglm a}dgmw b ibafy`ba{ balàm! @a kf{m${y}ip

à{yfakm{ xjmwm abaswby{ jf~m jmmimi yj`{ fi~`km, yjm swbsbwy`ba

b h`y{ yjmp wmkm`~m balàm fsswbz`dfym{ *fai {bdmy`dm{ mzkmmi{

mKbddmwkm fai Balàm H`~àh

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Fa`yp @H 7366 | 6;

mKBDDMWKM FAI BAL@AM H@^@AH

Yjm ]![! Imsfwydmay b Kbddmwkm wmsbwy{ yjfy mKbddmwkm wmswm{may{

f {ymfi`lp hwbxàh smwkmayfhm b b~mwfll wmyf`l {flm{! B~mw yjm sf{y pmfw

mKbddmwkm jf{ hwbxa wbd lm{{ yjfa 7- b b~mwfll wmyf`l {flm{ yb

dbwm yjfa 9-! Fsswmjma{`ba{ fgb}y balàm {jbssàh {}kj f{ yjb{m

wmhfwiàh }llldmay fai wmy}wa{, fai {mk}w`yp b kwmi`y kfwi ifyf, fwm

i`dà`{jàh! Kba{}dmw{ fwm gmkbdàh kbdbwyfglm fai a {bdm kf{m{

wml`fay ba yjm kba~ma`makm b mKbddmwkm! Yjm{m bg{yfklm{ yjfy kb}li

jf~m gmma gfww`mw{ bw abaswby{ jf~m à{ymfi lmy yjm bssbwy}a`yp xìm

bsma bw abaswby{ xjb x`{j yb kbaamky x`yj fa m~mw$hwbxàh f}i`makm

yjfy { kbdbwyfglm ywfa{fkyàh balàm!

YJM SWBBN @[ @A YJM S]II@AH

Xm kfa lmfwa wbd gbyj ba$ fai b$làm mzfdslm{ b abaswby{ yjfy

jf~m mdgwfkmi àymay`bafl kbllfgbwfy`ba gmyxmma Dfwemyàh fai

Im~mlbsdmay ymfd{! Wmlfy`~mlp “pb}ahmw— abaswby{ jf~m {jbxa

wm{j àab~fy`~m fsswbfkjm{ yb dmliàh Dfwemyàh fai Im~mlbsdmay

dmayfl`y`m{ à yjm`w balàm fai b$làm fsswbfkjm{! Nwbd hwf{{wbby{

}aiwf`{àh yb dmwkjfai`{àh fai kmlmgw`yp kf}{m"gwfai fl`fy`ba, yjmwm

`{ ab v}m{y`ba yjfy Dfwemyàh jf{ gmma à{yw}dmayfl à yfeàh {bdm b

yjm wmlfy`~mlp amxmw fhmak`m{ yb yjm ybs b yjm`w kf}{m$gf{mi “lmfh}m!—

[}{fa H! Ebdma, kjfw`yp? xfymw, L@^M[YWBAH, fai Yjm D`kjfml O! NbzNb}aify`ba mfkj jf~m yfema dfwemyàh yb amx jm`hjy{ gbyj balàm fai

b$làm!

Xjma pb} lbbe }aimw yjm jbbi b yjm{m bwhfa`fy`ba{, `y `{ yjm

kbllfgbwfy`ba b Dfwemyàh fai Im~mlbsdmay yjfy `{ db~àh yjmd

klb{mw yb yjm ibabw wmlfy`ba{j`s, f{ yjm`w kbllmky`~m }{m b ymkjablbhp

fllbx{ yjmd yb mahfhm à f dbwm kbaamkymi fai {mfdlm{{ dfaamw!

Yj`{ kbllfgbwfy`ba b Dfwemyàh fai Im~mlbsdmay x`yjà abaswby{ `{

swb~àh yb gm à{yw}dmayfl à dfz`d`àh kf}{m"gwfai mzsb{}wm fai

à~bl~mdmay!

@a fii`y`ba yb yj`{, f a}dgmw b abaswby{ jf~m à~m{ymi à wmkw}`yàh

h`y{ balàm fai jf~m {mma mzkmllmay b}ykbdm{! Yjb}hj `y dfp {mmd

bg~`b}{, `y `{ kw`y`kfllp `dsbwyfay yb abym yjfy mfkj b yjm{m hwb}s{

{fx fa àkwmf{m à ibafy`ba{ yjmp wmkm`~mi balàm balp bllbxàh xbwe

ibam yb mzsfai yjm`w balàm swm{makm! Mzfdslm{ l`{ymi à Kjwba`klm b

Sj`lfayjwbsp akl}im yjm bllbxàh?

Dmwkp Kbws{ {fp{ yjfy balàm kbayw`g}y`ba{ fkkb}aymi bw ;=-

b yjm 76=,663 ibafy`ba{ b )6,333 bw lm{{ yjfy yjm bwhfa`fy`bawmkm`~mi à 7330! Fy yj`{ y`dm yjmp jfi gmma à~m{yàh à balàm

}aiwf`{àh bw fsswbz`dfymlp f imkfim!

Yjm Lm}emd`f . Lpdsjbdf [bk`myp, fa mfwlp fibsymw b

balàm h`~àh, wf`{mi amfwlp )80D balàm à 7363!

Yjm Ymzf{ Kj`liwma‐{ Jb{s`yfl mzsfaimi `y{ mbwy{ yb swbdbym

balàm h`~àh à 733: fai balàm h`y{ wb{m amfwlp 83- wbd

)97:,333 à 7330 yb )87=,333 à 7363!

Flyjb}hj balàm {ywfymhp `{ dbwm fgb}y dfwemyàh fai lm{{ fgb}y i`wmky

}aiwf`{àh, gbyj ymfd{ jf~m f {`d`lfw hbfl‛‛smw{bafl kbaamkyba yb fai

mahfhmdmay x`yj bwhfa`fy`ba {yfemjblimw{! Yjm fsswbfkj, {ywfymh`m{

fai à~m{ydmay{ fwm i`mwmay, g}y yjm hbfl `{ yjm {fdm‛‛yb mahfhm yjm

s}gl`k fai akwmf{m wm{b}wkm{ bw yjm bwhfa`fy`ba!



Fa`yp @H 7366 | 6=

N lymwàh yjm Ab`{m fai Yfeàh Fky`ba

Abx xm db~m ba wbd bg{mw~fy`ba yb y`s{ ba yjm gm{y xfp{ yb

fkkbdsl`{j yjm{m hbfl{! Xjma y kbdm{ yb yjm balàm xbwli, yjm

jbam{y yw}yj { yjfy yjmwm { dbwm ab`{m yjfa d}{`k! S}y pb}w nlymw ba j`hj fai }aimw{yfai yjfy yjmwm fwm f lby b smbslm xjb wmfllp

xfay yb jmls, g}y `y ibm{a‐y dmfa yjfy pb}‐wm wmfip!

Yjàe gfgp {yms{‛‛fai gm bsma yb yjm ìmf yjfy yfeàh f {yms

gfke d`hjy gm pb}w nw{y gfgp {yms! [bk`fl dmi`f { aby f wmv}`wmi

ybbl bw fll abaswbny{ *bw fll gwfai{ bw yjfy dfyymw5 y { {`dslp bam

b dfap balàm kjfaaml{ àkl}iàh xmg{`ym{, mdf`l fai glbh{!

Yjm emp yb imkìàh xj`kj kjfaaml yb sfwy`k`sfym à `{ yb imnam

xjfy ypsm b bwhfa`fy`ba pb} fwm fai jbx pb} xfay yb mahfhm x`yj pb}w kba{y`y}may{!

Ybifp, {bk`fl$dmi`f$gf{mi }aiwf`{àh `{ dà`dfl, fy gm{y! Wmkmay

wmsbwy{ {jbx f {dfll smwkmayfhm b bllbxmw{ *6>- {fì yjmp xmwm dbwm

lèmlp yb yfem fa àymwm{y à bllbxàh f abaswby ` `y fssmfw{ ba f w`mai‐{

bllbxàh l`{y! G}y yjfy x`ll kjfahm f{ pb}ahmw hmamwfy`ba{ akwmf{m yjm`w

kfsfk`yp yb h`~m! *[b}wkm? Kpha}{ Ibabw [}w~mp Wmsbwy 7366) Dfap

jf~m flwmfip w}{jmi àyb yjm {ywmfd yb “~`{`glm— fai “fky`~m,— g}y yjfy

ibm{a‐y mv}fym yb fkv}`{`y`ba, wmymay`ba bw m~ma f bam$y`dm ibafy`ba,

bw yjfy dfyymw! F{ d}kj f{ yjm {mf b {bk`fl dmi`f mzsmwy{ dfp ymll

pb}, yjmwm fwm {b dfap yjàh{ yb kba{ìmw gmbwm pb} {mw`b}{lp à~m{y

à yjm {bk`fl dmi`f bw smmw$yb$smmw }aiwf`{àh gfaixfhba! [yfwy f

kbllfgbwfy`~m wbfidfs fai {ywfymhp, bam yjfy Dfwemyàh bxa{ fai `{

yjmwmgp àkmay`~`mi yb im~mlbs fai b{ymw xmll!

Ybbl{ x`ll kbayà}m yb sbs }s fai, f{ sfà}l f{ y dfp gm a yjm gmhàaàh,

yjm imk`{`ba$dfeàh fgb}y xjma fai ` fai xjp yb fibsy yjmd ammi{

yb gm n}ì fai kbllfgbwfy`~m gmyxmma Dfwemyàh fai Im~mlbsdmay

ymfd{! Im~mlbsdmay ymfd{ kfa àkbwsbwfym balàm {ywfymhp àyb yjm

faa}fl }ai slfa a sfwyamw{j`s x`yj Dfwemyàh, fai Dfwemyàh kfa g}`li

Im~mlbsdmay {ywfymhp ayb yjm`w faa}fl Dfwemyàh slfa! Yjwb}hj {ywfymh`k

fai iml`gmwfym slfaaàh, yjm{m ybbl{ kfa gm lm{{ if}ayàh!

Bam b yjm jfwim{y yjàh{ bw f abaswby yb ib `{ yb imkìm xjfy ybbl{

yb mdgwfkm balàm, bw mfw yjfy yjmwm `{ f gmyymw bsy`ba w`hjy fwb}ai yjm

kbwamw! Kbdgàmi x`yj yjm fky yjfy WB@ `{ gmàh {kw}yà`mi m~ma dbwm

x`yjà abaswby{, ymfd{ wmdfà wbma à dfeàh f kjb`km ba xjfy yb

à~m{y a! X`yj {b d}kj ab`{m fai ywmsìfy`ba, yjm dsbwyfakm b {ywfymh`k

sfwyamw{j`s{ x`yj àymwfky`~m abaswby fhmak`m{ kfa‐y gm }aimw{yfymi bw

b~mwlbbemi!



Fa`yp @H 7366 | 68

ABASWBN@Y[ BAL@AM $ YJM LFAI[KFSM

Dfwemyàh, @Y fai Im~mlbsdmay

“Balàm h`~àh {ywfymhp mzmk}y`ba x`ll gmkbdm f{ ~fl}fglm fai a`kjm f{ mKbddmwkm `{ ybifp!—

Xjmyjmw pb}‐wm f {dfllmw abaswby, a xj`kj Dfwemyàh fai Im~mlbsdmay

dfp gm yjm wm{sba{`g`l`yp b balp bam bw yxb smbslm fai pb}‐wm mdgwfkàh

f dbwm kbdd}a`yp$gf{mi fsswbfkj, bw f lfwhmw abaswby yjfy jf{ yjm

imsfwydmayfl wm{b}wkm{ yb à~m{y à g}`liàh yjm “w`hjy ymfd,— ` pb}

mdgwfkm f ~maibw dài{my f{ bssb{mi yb f lbah$ymwd sfwyamw dài{my

xjma pb} kfll à yjm mzsmwy{, xjfy pb} ib balàm x`ll kbayà}m yb gm

yfky`kfl fai wmfky`~m à{ymfi b {ywfymh`k fai swbi}ky`~m!

Xj`lm dfap abaswby{ jf~m j`{ybw`kfllp hbyyma gp a yjm balàm xbwli x`yj

swb gbab swbomky xbwe wbd ~maibw{, yjm }y}wm b abaswby {}kkm{{

balàm x`ll gm swbsbwy`bafl yb jbx mmky`~mlp yjmp à~m{y à f {ywfymh`kfsswbfkj fai lbah$ymwd sfwyamw{j`s{ x`yj aymwfky`~m fhmak`m{ yjfy fl`ha

x`yj yjm {sfkm! Balàm h`~àh {ywfymhp mzmk}y`ba x`ll gmkbdm f{ ~fl}fglm

fai a`kjm f{ mKbddmwkm `{ ybifp! [mlmkyàh yjm w`hjy ybbl bw yjm yf{e

fy jfai kfll{ bw mzsmwy`{m à yj`{ fwmf! Fai {`d`lfw yb yjm kjfllmahm{

yjfy kbwsbwfy`ba{ fkm balàm5 yjmwm‐{ ab {`l~mw g}llmy! I`~mw{`kfy`ba,

i`mwmay`fy`ba, kwmfy`~`yp fai f {ywfymh`k fsswbfkj x`ll fll wmdfà kw`y`kfl

{}kkm{{ fkybw{!

M~may Swbi}ky`ba

Dfwemyàh‧ Dfwkbd Mdf`l

‧ [bk`fl Dmi`f"Glbh

‧ Xmg{`ym Kbaymay

‧

Fi~mwy`{àh . SW‧ [sba{bw{j`s .

M~may Kbllfymwfl

@Y‧ KWD [p{ymd{

‧ Ibafy`ba [p{ymd{

‧ Xmg{`ym Jb{yàh

‧

@aymwamy . [}ssbwy

Im~mlbsdmay‧ Ibabw Mdf`l

‧ Slfaami"Faa}fl H`~àh

‧ [sba{bw{j`s

‧

M~may Dfafhmdmay‧ Balàm N}aiwf`{àh

Xmg{`ym

DfafhmdmayIbabw

Wmlfy`ba{j`s{



Fa`yp @H 7366 | 60

Y}waàh ^`{`ybw{ àyb Mahfhmi Fi~bkfym{ Xjmwm ib pb} gmhà y}waàh yjm kbwamw2 Jmwm fwm {bdm emp fwmf{ yb

yfem f jfwi lbbe fy f{ pb} xbwe yb {j`y pb}w bwhfa`fy`ba‐{ fsswbfkj

yb balàm }aiwf`{àh f{ xmll f{ yjm }{m b balàm wm{b}wkm{ yb majfakmibabw {ymxfwi{j`s fai àkwmf{m wmymay`ba! Jf~àh f {ywfymh`k sfwyamw

x`yj mzsmwy`{m à balàm h`~àh kfa gm f j}hm jmls à fiiwm{{àh yjm{m

v}m{y`ba{!

KLMFWLP IMN@AM PB]W BAL@AM @AYMAY

Xjp fwm pb} balàm2 Xjfy `{ yjm s}wsb{m b pb}w xmg{`ym fai byjmw balàm swm{makm{2 Kfa pb} kbdm }s x`yj : bw 63 wmf{ba{2 Pb}w wmsl`m{

{jb}li aby akl}im ~fh}m wmf{ba{ {}kj f{, “xm‐wm ba yjm Xmg {b smbslm

kfa ai b}y dbwm fgb}y }{ fai b}w s}wsb{m— bw “xm‐wm ba yjm Xmg

gmkf}{m b}w f}i`makm { yjmwm fai xm ammi yb gm fglm yb kbdd}a`kfym

x`yj yjmd!— Xj`lm yjm{m {yfymdmay{ dfp gm yw}m, yjmp iba‐y fwy`k}lfym

xjfy pb} mzsmky yb fkkbdsl`{j bw pb}w bwhfa`fy`ba x`yj yjm amkm{{fwp

lm~ml b kba~`ky`ba fai klfw`yp!

Emms `y ibxa yb yjwmm klmfw hbfl{ bw fap h`~ma y`dm smw`bi *`!m!, smw pmfw,

g`faa}fllp fai gmakjdfwe m~mwpyjàh pb} ib! [`d`lfw yb yjm jmihmjbh

kbakmsy iw`~ma jbdm à Hbbi yb Hwmfy , pb}w balàm àymay {jb}li wmnmky

yxb bw yjwmm {`dslm, a`ym hbfl{ yjfy pb}w may`wm bwhfa`fy`ba kfa hmy

gmjài fai emms klmfwlp à dài i}wàh yjm pmfw! @ f h`~ma ìmf ibm{a‐y

i`wmkylp kbwwmlfym x`yj yjm kbllmky`~m s}wsb{m, iba‐y à~m{y à `y5 wfyjmw

bk}{ pb}w mamwhp fai wm{b}wkm{ ba swbomky{ yjfy iw`~m pb}w hbfl{! Dfap

bwhfa`fy`ba{ d`{{ yjm gbfy may`wmlp à yj`{ wmhfwi5 f lby b àymay `{ am~mw

ìmay`mi fai klmfwlp fwy`k}lfymi! Pb} d}{y }aimw{yfai jbx mfkj kjfaaml

x`ll gm }{mi yb kbdd}a`kfym x`yj {yfemjblimw{ fai xjfy wm{sba{m pb}

xfay wbd yjm`w àymwfky`ba!

NBK][ BA JBDM GF[M FAI DMF[]WMDMAY

Fa balàm f}i`y `{ f hwmfy slfkm yb {yfwy! M~fl}fym pb}w {`ym yb imymwdàm

` pb}w d`{{`ba, s}wsb{m, `dsfky fai gwfai fwm im{`hami yb wmfkj amx

f}i`makm{! Pb} kfa hmy kwmfy`~m, gmkf}{m pb}w ywfi`y`bafl }aiwf`{àh

`{a‐y hbàh yb wmlp ba yjm balàm kjfaaml à fap kf{m!

Dfwemyàh‧ Dfwkbd Mdf`l

‧ [bk`fl Dmi`f"Glbh

‧ Xmg{`ym Kbaymay

‧ Fi~mwy`{àh . SW

‧ [sba{bw{j`s .

M~may Kbllfymwfl

‧ Balàm N}aiwf`{àh

@Y‧ KWD [p{ymd{

‧ Ibafy`ba [p{ymd{

‧ Xmg{`ym Jb{yàh

‧ @aymwamy . [}ssbwy

Im~mlbsdmay‧ Ibabw Mdf`l

‧ Slfaami"Faa}fl H`~àh

‧ [sba{bw{j`s

‧ M~may Dfafhmdmay

Kbllfgbwfy`ba Sbày{‧ Ba . Bnàm Ibabw [mhdmayfy`ba

‧ [ywfymh`k Sj`lfayjwbsp

‧ Kf}{m$Gwfai Sb{`y`baàh

‧ mDfwemyàh [ywfymhp

‧ @aymwfky`~m Sfwyamw{j`s{

ABASWBN@Y[ BAL@AM $ SBYMAY@FL KBLLFGBWFY@BA

Dfwemyàh, @Y fai Im~mlbsdmay



Fa`yp @H 7366 | 76

Bam b yjm g`hhm{y hfs{ à lfwhm abaswby{ `{ dm{jàh yjm sjp{`kfl

*im~mlbsdmay }aiwf`{àh x`yj yjm i`h`yfl *àymwfky`~m dfwemyàh! Nmx

bwhfa`fy`ba{ fky}fllp ib yj`{ mmky`~mlp! Pb} xb}li mzsmky pb}w à$smw{ba f}i`makm yb kba~mwy àyb gmàh f sfwy b pb}w balàm f}i`makm,

g}y {y}i`m{ {jbx yjfy yj`{ `{ aby jfssmaàh! Dm{jàh yjm sjp{`kfl x`yj

yjm i`h`yfl kfa gm kjfllmahàh g}y xjma Dfwemyàh fai Im~mlbsdmay

wmv}maylp kbllfgbwfym yjmwm `{ f d}kj gmyymw bssbwy}a`yp yb ib {b!

Xjma mzmk}ymi a fa àbwdmi fai mmky`~m xfp, yjm balàm kba~mw{fy`ba

gmyxmma yjm k}wwmay bw swb{smky`~m ibabw fai yjm abaswby nbx{

x`yj dbwm kbayà}`yp fai lm{{ wmi}aifakp, m{smk`fllp x`yj pb}ahmw

f}i`makm{! Pb}‐wm yfleàh yb àbwdfy`ba$fhm kbjbwy{ xjb fwma‐y bk}{mif{ d}kj ba yjm àbwdfy`ba f{ yjmp fwm bk}{mi ba kbaamkyàh, mmlàh,

fai mzsmw`makàh xjfy f i`mwmakm pb} dfem m~mwp ifp! G}y pb} kfa‐y

ib yj`{ ` pb} iba‐y jf~m yjm gmjf~`bwfl ifyf fai ywfkeàh à slfkm!

@ pb} kfa gm {dfwy fgb}y jbx pb} bsma }s yjm amzy i`flbh x`yj pb}w

f}i`makm, àkl}iah yjm w`hjy kbaymzy wbd xjma pb} lf{y mahfhmi, pb}

kfa dfem smbslm mml dbwm kbaamkymi, yj}{ iw`~àh mahfhmdmay! G}y

pb} ammi yb f{e pb}w{ml jbx pb} fwm wmfllp ibàh yj`{ à yjm i`h`yfl

lfai{kfsm! Fwm pb} gmàh kbjm{`~m balàm fai b$làm2 Ib pb} wmfllp

eabx xjbd pb} fwm ywpàh yb yfwhmy yjwb}hj mfkj balàm kjfaaml2

FWY@K]LFYM PB]W BAL@AM F]I@MAKM

Dfwemymw{ eabx fll ybb xmll yjfy pb} kfa‐y yfle yb m~mwpbam x`yj bam

dm{{fhm bw ybam! G}y xjfy ` pb} kb}li yfem pb}w f}i`makm{"hbfl{"

dm{{fhm{ fai i`wmky yjmd, dfz`d`àh pb}w `dsfky2 Yfem f dbdmay

yb yjàe fgb}y xjb pb}w f}i`makm"dfwemy `{, fai xjma fai xjmwm yjmp

d`hjy gm {smaiàh y`dm balàm! Fwm pb} ywpàh yb wmfkj dbd{2 KMB{2

YJM ^FL]M BN YFWHMYMI DM[[FH@AH

Fi~bkfkp fai Mahfhmdmay

Kjfaaml? Balàm Balp

‧ [bk`fl Dmi`f

‧ Glbh"Xmg{`ym

Mahfhmdmay?

‧ Kf}{m$Gwfai Kfdsf`ha{

‧ [bk`fl N}aiwf`{àh

‧ Kmlmgw`yp Maibw{mdmay

D`llmaa`fl Kba{}dmw M{yfgl`{jmi GfgpGbbdmw

Kjfaaml? Ba . Bàm

‧ Mdf`l"I`wmky Df`l

‧ Mi`ybw`fl Kb~mwfhm

Mahfhmdmay?

‧ Smw{bafl B}ywmfkj

‧ Ywfi`ybafl N}aiwf`{àh

‧ Bssbwy}a`ym{ yb @an}makm

Xjfy Dfyymw{ Db{y?

Ywfa{sfwmakp fai Kba{`{ymakpWmkbha`yba

Yfah`glm @dsfkyI`flbh}m fai Hma}àm Dm{{fhm



Fa`yp @H 7366 | 7;

Ymma{2 Pb}ah swbm{{`bafl{2 Xjfy fwm yjm`w jfg`y{, ba$ fai b$làm2

G}`li f {ywfymhp yb fsswbfkj mfkj b pb}w yfwhmy{ gf{mi ba yjm`w jfg`y{!

B yjb{m xjb h`~m balàm, >6- {fp yjmp xb}li swmmw yb gm kbdd}a`kfymi x`yj fai yb h`~m balàm, mzkl}{`~mlp! @a fky, 90- {fì yjfy b~mw${bl`k`yfy`ba

jf{ yjm sbymay`fl yb kf}{m yjmd yb h`~m lm{{! *[b}wkm? Yjm Kpha}{

Ibabw [}w~mp Wmsbwy 7366) Yj`{ f}i`makm mzsmky{ yjm abaswby yb eabx

xjmwm yb ai yjmd fai jbx yb yfle yb yjmd! Wmi}aifakp {fp{ yb yjmd

yjfy yjm abaswby jf{a‐y dfim f sbày yb “eabx— yjmd m~ma yjb}hj yjmp

jf~m kjb{ma yb hmy yb eabx yjm abaswby!

Gmjf~`bwfl, {bk`fl swblm fai k}{ybdmw l`mkpklm ifyf `{ abx f~f`lfglm

fai d}kj xbwe `{ gmàh ibam yb lm~mwfhm yjm{m à{`hjy{ à kbwsbwfymdfwemyàh! Dfem }ll }{m b yj`{ à pb}w abaswby5 y kfa gm b ddmf{}wfglm

gmamy! O}{y f{ yj`{ ifyf kfa gm }{mi à Im~mlbsdmay x`yj {smk`k

{ymxfwi{j`s fai mahfhmdmay {ywfymh`m{, `y fl{b kfa gm }{mi yb hwmfy

fai d}kj xìmw mmky xjma dfwemyàh fai yf`lbwàh {smk`k dm{{fhm{

yb {smk`k f}i`makm{ i`h`yfllp fai yjwb}hj balàm aymwfky`ba!

@imay`p smw{baf{ yjfy wmswm{may pb}w emp kba{y`y}may{ fai yjm fky`ba{

pb} xfay yjmd yb yfem! Yjwmm `{ slmayp! Nbw mzfdslm, pb} dfp imam

f{ f emp kba{y`y}may f j`hj$àkbdm ài`~ì}fl xjb wmv}maylp ibafym{

bw {sba{bw{ pb}w m~may{ ba fa faa}fl gf{`{! Yjm fky`ba pb} xfay yj`{

smw{ba yb yfem `{ yb kbayà}m yb ibafym bw {sba{bw pb}w m~may{, yb

àkwmf{m yjm`w h`y, fai yb {swmfi yjm xbwi yb yjm`w smmw{! Yjmwm fwm fl{b

{bymw hbfl{ bw “kba~mw{`ba dmyw`k{— yjfy dfwemymw{ fwm dbwm fd`l`fw x`yj!

WMFKJ@AH PB]W F]I@MAKM

6! @imay`p xjmwm yb wmfkj pb}w f}i`makm! Nbw mzfdslm,

pb} dfp imymwdàm yjfy yjm gm{y xfp yb à`y`fllp wmfkj j`hj$

àkbdm ai`~ì}fl{ { ~`f ai`~ì}fl a$smw{ba dmmyàh{! Smwjfs{

yjm gm{y xfp yb wmfkj pb}w pb}ahmw balàm imdbhwfsj`k `{ ~`f

{bk`fl dmi`f!

7! Nbk}{ ba kba~mw{`ba! Kba~mw{`ba `{ fa àymwfky`~m ymwd

db{y byma }{mi à yjm mKbddmwkm xbwli! @y dmfa{ hmyyàh yjm

smbslm à pb}w f}i`makm yb kbdslmym f yf{e bw f hbfl yjfy x`lldfem `y sb{{`glm bw yjmd yb hmy dbwm kbaamkymi yb xjfy pb}

ib fai xjfy pb} {yfai bw! Yjm{m fky`ba{ kfa àkl}im smmw$

yb$smmw {jfwàh b kbaymay bw yjm fky`~`yp b wmfiàh àbwdfy`ba

ba pb}w xmg{`ym bw {bk`fl swm{makm, bw m~ma m~may {`ha}s bw

wmh`{ywfy`ba! @y‐{ dsbwyfay bw pb}w Dfwemyàh fai Im~mlbsdmay

ymfd{ yb imam yjm{m kba~mw{`ba hbfl{ à fl`hadmay x`yj pb}w

emp smw{baf{!

;! I`~ìm fai kbav}mw ba kbdd}a`kfy`ba! Dfwemymw{fai N}aiwf`{mw{ fwm mv}fllp kfsfglm b kba~mwyàh kba{y`y}may{

àyb ibabw{, {b imkìm xj`kj ymfd {jb}li fiiwm{{ mfkj fai,

ybhmyjmw, kwmfym f dm{{fhàh slfa fai kflmaifw yb wmfkj yjm

{mhdmay{ b pb}w f}i`makm! Imymwdàm jbx yjm balàm h`y{

wbd yjm{m ibabw{ x`ll gm {ymxfwimi!



Fa`yp @H 7366 | 7=

Yjàe Lèm f [yfwy}s

YJ@AE L@EM F [YFWY]S, MZMK]YM L@EM F [BK@FL MAYMWSW@[M

O}{y f{ {}kkm{{}l kbwsbwfy`ba{ kwmfym y`hjy kbllfgbwfy`ba gmyxmma yjm`w

{flm{ fai dfwemyàh ymfd{, {b {jb}li abaswby{! Dfwemyàh {jb}li gm fy

yjm yfglm xjma Im~mlbsdmay { i`{k}{{àh im~mlbsàh yjm`w faa}fl }ai

{ywfymhp fai yjmp kfa gm h`~ma bxamw{j`s b {smk`k balàm }aiwf`{àh

hbfl{!

Dfwemyàh `{ v}`ym kfsfglm b im~mlbsàh fai mzmk}yàh {ywfymh`m{

yjfy kbdsl`dmay Im~mlbsdmay‐{ wm~ma}m hbfl{, g}y aby ` yjm {`lmay

i`~ìm gmyxmma yjmd `{ emmsàh yjm bwhfa`fy`ba wbd wmfkjàh `y{ }ll

sbymay`fl fai dfy}w`yp! Yjm }{ ~{! yjmd dmayfl`yp gmyxmma Dfwemyàh

fai Im~mlbsdmay `{ ab {ywfahmw yb fap bwhfa`fy`ba g}y `y yfem{ yjm

w`hjy lmfimw{j`s yb yw}lp {j`y fa bwhfa`fy`ba yb kwmfym mmky`~m kwb{{$

}aky`bafl ymfd{ yjfy kbdsl`dmay mfkj byjmw‐{ bgomky`~m{ fai xbwe

ybhmyjmw yb dfz`d`m ibabw wmlfy`ba{j`s{!

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ibllfw{ fwm f}hdmaymi x`yj fii`y`bafl {smaiàh yb swbdbym yjm

kbdsfap‐{ a~bl~mdmay fai yjm kf}{m, fwm byma lb{y a yjm hfs gmyxmma

Dfwemyàh fai Im~mlbsdmay! @a yjm balàm xbwli, yjm sbymay`fl bw yjm{m

wmlfy`ba{j`s{ yb gm a}wy}wmi fai }wyjmw im~mlbsmi `{ mzyma{`~m fai

Dfwemyàh {jb}li gm makb}wfhmi yb b{ymw yjm{m wmlfy`ba{j`s{, slfpàh f

emp kbllfgbwfy`~m wblm a yjm`w mahfhmdmay x`yj yjm abaswby!

NBK][ BA [P[YMD[ @AYMHWFY@BA FAI [YWFYMH@K SFWYAMW[

[`d`lfwlp, `y `{ `dsbwyfay yjfy @Y fai Dfwemyàh f{ xmll f{ Im~mlbsdmay

ymfd{ kbllfgbwfym ba ymkjablbhp imk`{`ba{! Hbam fwm yjm ifp{ xjma

f ymkjablbhp imk`{`ba dfim à f ~fk}}d gp yjm @Y ymfd iì aby fmky

byjmw ymfd{! Yjm KD[, KWD bw mdf`l {p{ymd pb} kjb{m bw m~ma yjm

kflmaifwàh {p{ymd yjfy pb} kjbb{m kfa fmky fll ymfd{!

Ybb byma, abaswby{ sb{`y`ba {byxfwm fai xf{ym f lby b dbamp ba

ymkjablbhp yjfy ibm{ ~mwp l`yylm bw mk`makp fai"bw kbllfgbwfy`ba! Gmàh

imsmaimay ba ymkjablbhp yjfy {a‐y kbdsl`dmayàh pb}w lfwhmw {ywfymhp,

bw xbwe{ fhfà{y pb}, `{ aby xbwyj yjm à~m{ydmay bw yjm mamwhp

yb dfàyfà! Yjm w`hjy ymkjablbhp sfwyamw x`ll jmls pb} {ywfymh`kfllp

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dfeàh yjmd xbwe ybhmyjmw bw pb}w kwb{{$}aky`bafl ymfd{!

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{yfwy dfeàh kjb`km{ x`yj f swbsmw dài{my! Gmhà x`yj pb}w hbfl{ fai

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à yjm bssb{`ym xfp, {mlmkyàh yjm ybbl{ w{y fai yjma gmhàaàh yb flymw {ywfymhp fai hbfl{ gmkf}{m yjm ymkjablbhp yjmp jf~m `{ aby kfsfglm b

ibàh xjfy yjmp wmfllp ammi!

[ywbah ymkjablbhp sfwyamw{ {jb}li gm yjàeàh g`hhmw s`ky}wm fai

yjàeàh à pb}w gm{y àymwm{y! Yjmp {jb}li gm mi}kfyàh pb} }s wbay! @

pb}‐~m jf~àh yb f{e yjm v}m{y`ba{ w{y, db~m ba!



Fa`yp @H 7366 | 78

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{}wm yb kjbb{m kba{}lyfak`m{ bw fhmak`m{ {ywfymh`kfllp, aiàh yjb{m

xjb kfa {}ssbwy pb}w à`y`fy`~m{! Nbwd {ywbah sfwyamw{j`s{ fai pb}

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wmfkj yb yjm ibafy`ba{ pb} wmkm`~m, fai dbwm!

Dfafhm Kjfahm fai Iw`~m Kbllfgbwfy`ba

SWM[MAY PB]W ^FL]M

K[W fai Dfwemyàh imsfwydmay{ a{ìm kbwsbwfy`ba{ fwm d`{{àh balàm

{ywfymh`k sj`lfayjwbsp bssbwy}a`y`m{, gmkf}{m b yjm xfp à xj`kj yjmp

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yb yjm dfykj gmyxmma yjm abaswby fai yjm kbwsbwfy`ba‐{ bgomky`~m{!

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sfwyamw{j`s{! *[b}wkm? @MH $Kbwsbwfym"Abaswbny Sfwyamw{j`s{? F ]a`v}m

^`mx Nwbd Yjm ]![! N}ai Nbw ]A@KMN 7366) Yfeàh fi~fayfhm b yj`{

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bw mi}kfyàh yjm`w bwhfa`fy`ba fgb}y yjm ywmai{ balàm fai x`yj

ymkjablbh`m{, {b xjp aby ib `y ybhmyjmw2

KBLLFGBWFY@BA @[ EMP

6! Kbllfgbwfym gmyxmma Dfwemyàh fai Im~mlbsdmay

yb ìmay`p yfwhmy {sba{bw{ fai dfwemyàh sfwyamw{!

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pb}w swm{mayfy`ba!

;! Kbllfgbwfym ba yjm swm{mayfy`ba bw s`ykj f{ xmll f{

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Imymwdàm jbx yjm balàm h`y{ wbd yjm{m ibabw{ x`ll

gm {ymxfwimi!



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