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CAROL MAISTO

1116 Hudson Street, 4R

Hoboken, NJ 07030

201.683.3256

carolmaisto@optonline.net

SENIOR GRAPHIC DESIGNER/ART DIRECTOR

Graphic designer with hands-on experience in developing diverse and extensive corporate literature systems and

branding. Experienced in all creative phases, from concept and design through final production.

n Develop and deliver all components of a marketing material library: templates with grids, typography, color

palettes, and imagery research or creation.

n Hire and supervise freelance designers, illustrators, and photographers.

n Knowledgeable in all aspects of print production including digital.

n Liaison with clients and attentive to client marketing needs.

Technical Training and Education:

CS5.5: InDesign, Photoshop, Illustrator, and Fireworks, as well as proficient in QuarkXpress.

Microsoft Office 2008. Experience working with content management system (InCopy).

Virginia Commonwealth University, Richmond, Virginia, Bachelor of Fine Arts.

MAISTO DESIGN Present

Providing creative consulting services to MetLife, Morpheus Capital Advisors, A Friend in NY, Clayton Industries,

The Agents Association and Cardinal Color.

PRUDENTIAL INVESTMENTS, Newark, New Jersey 2001–2008

Graphic Manager/Senior Designern Responsible for design/art direction of all marketing materials for Prudential Investments and select corporate units.

n Established and maintained design and brand standards.

n Provided design direction to in-house production team.

n Purchased rights for all photography and illustration.

n Collaborated with outside vendors including designers, illustrators, and photographers.

n Managed relationships with internal clients to ensure effective messaging.

n Advised on all aspects of print including digital and Print-on-Demand.

Portfolio 1: Designed and managed the development of PI’s mutual fund marketing materials. Created templates,

color palettes, grid systems, typographic styles and standards as well as provided iconic imagery to be used by

the production team. Locking in templates and guidelines enabled greater efficiencies and in-house capacity.

Portfolio 2: Created a user-friendly client education series, making complicated concepts readily accessible.

Researched and provided impactful imagery, simplified charts, and designed a graphic icon/logo to tie all

components of this large library together.

UBS (formerly PaineWebber), Weehawken, New Jersey 1995–2001

Senior Designer/Art Directorn Designed, art directed, and oversaw production of marketing materials and promotional campaigns.

n Directed in-house designers and production staff on large projects.

n Served as liaison/art director with vendors such as illustrators, photographers, and printers.

Portfolio 3: Rebranded PaineWebber’s family of funds marketing materials. Created a high-level “look and feel”

starting with custom photography keyed to a new color palette and leveraging a strong but flexible grid for maximum

use of space. Worked with print production to merge the prospectus and client material into one brochure.

Portfolio 4: Designed and executed many high-end brochures with complex print production enhancements.

Worked closely with outside vendors to ensure quality results. Commissioned, art directed, and created props for

new custom photography.

NPM ADVERTISING, New York, NY

DEMARTINO DESIGN, New York, NY

Senior Designer/Art Directorn Provided creative solutions for a wide variety of marketing materials for the real estate, financial, and publishing

industries. Representative clients: Chase Manhattan Bank, Chemical Bank, Dean Witter, Dean Witter Realty,

Forbes Magazine, MetLife, NY Life, Trinity Real Estate, and Swig, Weiler & Arnow.

n Responsible for all aspects of assignment, from concept and design to production and project management.

Business affiliations: Member AIGA To view my portfolio log onto: http://www.krop.com/maistodesign/

Selected Accomplishments

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Additional Job Experience

Selected Accomplishments

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CAROL MAISTO

1116 Hudson Street, 4R

Hoboken, NJ 07030

201.683.3256

carolmaisto@optonline.net

Portfolio 1: JennisonDryden Mutual Funds Portfolio 2: JennisonDryden, Client Education Series

Portfolio 4: PaineWebber, High Net Worth Materials Portfolio 3: PaineWebber Mutual Funds

Graphic Designer/Art Director with extensive experience in all types of corporate collateral literature and brand-

ing. Provide project management from concept through production. Adept at breaking-out entire literature systems

from high-end capability materials to internal support materials. Highly disciplined with superior organizational

and scheduling skills. Additional capabilities include hiring and directing freelance designers, illustrators, and

photographers. Work directly with clients and can step into the project manager role. Well versed in all aspects of

printing including digital and print on demand.

To view my portfolio log onto: http://www.krop.com/maistodesign/