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TRANSCRIPT
Market Entry Plan Vehicle + Structure Entity + Business Set Up
Marketing + Communications Product (customisation)Operations + Supply Chain
People + Service Real Estate Operate + Grow
Process
IMM Assets
Process
IMM Assets
Process
IMM AssetsShareholder +managementdiscussions
-‐ Direction-‐ Resources
Advisor + peer experience
Phase 1: 8-‐12 weeks
Phase 4c: 8-‐12 weeks
Phase 4d: 4-‐18 weeks
Project Management
Launch + Refine
OR
Market data
Brief P+L data
Field work
Business Case
Operating Plan
Approvals
-‐ Investors-‐ Operators-‐ Advisors
Case Work Comparable data
Local relationships
Local knowledge
Precedent Library
♯ Financial models
$ Investment cases
è Operating plans
x Risk registers
Phase 2: 8-‐20 weeks Phase 3: 8-‐12 weeks
Phase 4b: 4-‐8-‐ weeks Phase 4a: 8-‐12 weeks Phase 4: 2-‐4 weeks
Phase 4e: 4-‐26 weeks Phase 5: 2-‐10 weeks Phase 6: ongoing
OwnC
oJV/Franchise
Structuring
Agree Selection Criteria
Partner Engagement Negotiation
Execute Definitive Agreements
Develop Franchise System
Funding Shareholding Incorporation Governance
JVAFALA
Funding (3rd party, B/S)
InternationalDevelopmentSystem
Partner Engagement Methodology
Local Partner Database
PrecedentAgreements + Legal Support
Regulatory + FDI Licences Office Premises + Local Support
Local Legal + Intermediary Support
China + India Offices
PMOProject PlanComms + Reporting
Creative Council Focus GroupsProductDevelopment
Above the Line Below the LineOnlineSupply Chain Solution Operating Model
Experienced Team OpCos Templates The Customers The Cultures The Creatives
IMM KNOW
Methodology Results Partners PM System PM Portal Risk Management
Recruitment Training Retention Mapping + Acquisition Design + Build Licences + Approvals Openings Media Feedback Build Business, Team and HQ Interface
MonetisationTalentGovernanceLaunches around the worldReferenceable ResultsArchitectsAgency NetworkSupplier NetworkTemplatesTalent Network
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© IM
M 2014