magazine ad

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PROOF #3 ACTION YOU NEED TO TAKE: REVIEW CHANGES: Edited to FIVE STAR and AP standards PROFILE SHOWN HERE 62% OF ACTUAL SIZE, SEE NEXT PAGE FOR ACTUAL AD SIZE Full page Ad With logo NOTE: Placement, fonts and colors of ad items are not subject to change. 032409 Personal Profile Ad Content and Design Policy: All submitted profiles must adhere to the prescribed profile content and design specifications of Crescendo and the publication, including the standards of the Associated Press (AP). Crescendo and the publication reserve the right to edit a profile to ensure it meets these design specifications and standards. Personal Profile Cancellation Policy: Cancellations must be received in writing and will be accepted up to 12:00 PM Central time of the cancellation date provided on your order form. If cancellation is not received by that date, the wealth manager will be responsible for the full amount of the personal profile ad and Crescendo reserves the right to fill the space with another ad. Personal Profile Submission Policy: If wealth manager fails to submit the required text and photo materials or fails to approve profile proof by the specified deadline, the wealth manager remains responsible for the full amount of the personal profile ad and Crescendo reserves the right to fill the space with another ad. NAME: 40 characters (including spaces) • May include teams or groups, No company names Will appear on 1 line, with no designations or job titles DIFFERENTIATION STATEMENT: 130 characters (including spaces) Title case and minimal punctuation No exclamation points BULLET POINTS: 100 characters each line (including spaces) •3 linea with up to 3 distinct areas of expertise • Standard capitalization • No ALL-CAPS or exclamation points OTHER: No borrowing of space from one section to another PROFILE TEXT: 900 characters (w/ spaces) Approx. 140 word limit = 900 characters with spaces AP Standards, grammar/punctuation and spelling apply Limit of: 2 sets quotations, 2 exclamation points 2 italicized words • No underlining, bold or ALL CAPS text allowed • Recommended to have text written in third-person AREAS OF FOCUS: 115 characters (w/ spaces) DESIGNATIONS: 120 characters (w/ spaces) 2 lines total; 1 line each or 2 lines of either specializations or designations No logos, ™ ® or other marks allowed COMPANY LOGO: Submit as vector art “.eps” files • Will be black (100%) only Maximum size: (approx.) 2.5” w x 0.34”h PHOTO: Will be taken by our professional photographer, call (651) 259-1878 to schedule Photo needs to be horizontal orientation (approx. 7"w x 4"h) Must choose one photo before departing from appointment; Photos featuring more than 3-5 individuals must be pre- approved by Crescendo You will be charged $200 for missed photo appointments CONTACT INFORMATION: 3 lines of contact information, maximum – Address = 120 characters including spaces – Phone = 120 characters including spaces – Email = 110 characters including spaces Initial capital letters allowed in email or web addresses DISCLOSURE STATEMENT: Maximum of 3 lines, about 515 characters (including spaces) PROOF ACCOUNTABILITY Proof 1 No Charge Proof 2 No Charge Proof 3 No Charge JOHN B. GOULD Relationships Built on Trust and Integrity Y ou need practical advice, a realistic view and a plan that gives you the highest probability for financial success. To get there, proactive investment strategies coupled with a diverse approach is more critical now than ever. To help you achieve your financial goals, John offers a solutions- based approach using customized strategies designed to help meet your needs. With more than 15 years experience, John believes financial planning is not a one-time event, but collaboration over years, centered on a client’s unique vision. Many clients have grown to appreciate John’s broad based approach — it’s realistic and straight forward, implementing unique and alternative strategies that offer the highest probability for success. John is dedicated to helping clients prioritize and plan for current needs, while fostering a long-term partnership, making changes with current financial climates. Personalized wealth management and holistic financial planning Tax-efficient investment strategies and risk management 9909 Montgomery Road Cincinnati, OH 45242 Phone: (513) 791-2628 Not FDIC Insured | May Lose Value | No Bank Guarantee Securities and brokerage services are provided by PNC Investments LLC, member FINRA and SIPC. Annuities and other insurance products are offered by PNC Insurance Services, LLC a licensed insurance agency. Areas of Focus: Comprehensive Wealth Management Designations: CFP Two-Year Winner PROOF PROOF

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This is set to go to press as of 8/09. I wrote the copy for this sales marketing piece that will appear in Cincinnati Magazine.

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Page 1: Magazine Ad

P R O O F #3ACTION YOU NEED TO TAKE:•

REVIEW CHANGES:• Edited to FIVE STAR and AP standards

PROFILE SHOWN HERE 62% OF ACTUAL SIZE, SEE NEXT PAGE FOR ACTUAL AD SIZE

Full page AdWith logo

NOTE: Placement, fonts and colors of ad items are not subject to change.

032409

Personal Profile Ad Content and Design Policy: All submitted profiles must adhere to the prescribed profile content and design specifications of Crescendo and the publication, including the standards of the Associated Press (AP). Crescendo and the publication reserve the right to edit a profile to ensure it meets these design specifications and standards.Personal Profile Cancellation Policy: Cancellations must be received in writing and will be accepted up to 12:00 PM Central time of the cancellation date provided on your order form. If cancellation is not received by that date, the wealth manager will be responsible for the full amount of the personal profile ad and Crescendo reserves the right to fill the space with another ad.Personal Profile Submission Policy: If wealth manager fails to submit the required text and photo materials or fails to approve profile proof by the specified deadline, the wealth manager remains responsible for the full amount of the personal profile ad and Crescendo reserves the right to fill the space with another ad.

NAME: 40 characters (including spaces)

• May include teams or groups, No company names• Will appear on 1 line, with no designations or job titles

DIFFERENTIATION STATEMENT: 130 characters (including spaces)

• Title case and minimal punctuation• No exclamation points

BULLET POINTS: 100 characters each line (including spaces)

•3 linea with up to 3 distinct areas of expertise• Standard capitalization• No ALL-CAPS or exclamation points

OTHER:

• No borrowing of space from one section to another

PROFILE TEXT: 900 characters (w/ spaces)

• Approx. 140 word limit = 900 characters with spaces• AP Standards, grammar/punctuation and spelling apply• Limit of: 2 sets quotations, 2 exclamation points

2 italicized words• No underlining, bold or ALL CAPS text allowed• Recommended to have text written in third-person

AREAS OF FOCUS: 115 characters (w/ spaces)DESIGNATIONS: 120 characters (w/ spaces)

• 2 lines total; 1 line each or 2 lines of either specializations or designations

• No logos, ™ ® or other marks allowed

COMPANY LOGO: • Submit as vector art “.eps” files• Will be black (100%) only• Maximum size: (approx.) 2.5” w x 0.34”h

PHOTO:• Will be taken by our professional photographer,

call (651) 259-1878 to schedule• Photo needs to be horizontal orientation (approx. 7"w x 4"h)• Must choose one photo before departing from appointment;

Photos featuring more than 3-5 individuals must be pre-approved by Crescendo

• You will be charged $200 for missed photo appointments

CONTACT INFORMATION: • 3 lines of contact information, maximum

– Address = 120 characters including spaces– Phone = 120 characters including spaces– Email = 110 characters including spaces

• Initial capital letters allowed in email or web addresses

DISCLOSURE STATEMENT:

• Maximum of 3 lines, about 515 characters (including spaces)

PROOF ACCOUNTABILITYProof 1 No Charge

Proof 2 No Charge

Proof 3 No Charge

JOHN B. GOULD

Relationships Built on Trust and Integrity

You need practical advice, a realistic view and a plan that gives you the highest probability for financial success. To get there, proactive

investment strategies coupled with a diverse approach is more critical now than ever. To help you achieve your financial goals, John offers a solutions-based approach using customized strategies designed to help meet your needs. With more than 15 years experience, John believes financial planning is not a one-time event, but collaboration over years, centered on a client’s

unique vision. Many clients have grown to appreciate John’s broad based approach — it’s realistic and straight forward, implementing unique and alternative strategies that offer the highest probability for success. John is dedicated to helping clients prioritize and plan for current needs, while fostering a long-term partnership, making changes with current financial climates.

• Personalized wealth management and holistic financial planning• Tax-efficient investment strategies and risk management

9909 Montgomery Road • Cincinnati, OH 45242Phone: (513) 791-2628

Not FDIC Insured | May Lose Value | No Bank GuaranteeSecurities and brokerage services are provided by PNC Investments LLC, member FINRA and SIPC. Annuities and other insurance products

are offered by PNC Insurance Services, LLC a licensed insurance agency.

Areas of Focus: Comprehensive Wealth ManagementDesignations: CFP

Two-

Year

Winn

er

P R O O F

P R O O F

Page 2: Magazine Ad

P R O O F #3JOHN B. GOULD

Relationships Built on Trust and Integrity

You need practical advice, a realistic view and a plan that gives you the highest probability for financial success. To get there, proactive

investment strategies coupled with a diverse approach is more critical now than ever. To help you achieve your financial goals, John offers a solutions-based approach using customized strategies designed to help meet your needs. With more than 15 years experience, John believes financial planning is not a one-time event, but collaboration over years, centered on a client’s

unique vision. Many clients have grown to appreciate John’s broad based approach — it’s realistic and straight forward, implementing unique and alternative strategies that offer the highest probability for success. John is dedicated to helping clients prioritize and plan for current needs, while fostering a long-term partnership, making changes with current financial climates.

• Personalized wealth management and holistic financial planning• Tax-efficient investment strategies and risk management

9909 Montgomery Road • Cincinnati, OH 45242Phone: (513) 791-2628

Not FDIC Insured | May Lose Value | No Bank GuaranteeSecurities and brokerage services are provided by PNC Investments LLC, member FINRA and SIPC. Annuities and other insurance products

are offered by PNC Insurance Services, LLC a licensed insurance agency.

Areas of Focus: Comprehensive Wealth ManagementDesignations: CFP

Two-

Year

Winn

er

Full page AdWith logo

PROFILE SHOWN HERE ACTUAL SIZE

032409

P R O O FP JOHN B. GOUHN B. GOU

P R O O F9909 Montgomery Road Cincinnati OH 45242Montgomery Road Cincinnati OH 45242