Lucy Scott

FONT SELECTION FOR MAGAZINE AD

The font on an advertising poster is vital. Although primarily an audience is drawn to an image to form an opinion or view of a poster, the font that accompanies can

compliment or spoil it. For example, on both posters I examined, the font is similar colour to the background so it is subtle, but in coordination with the poster, the

human eye instinctively looks for patterns or similarities.

FONT

The colour is metallic, conforming with the background and inner themes of metal, connoting strength. The Font is large, but because of its colour it does not disturb the poster or images.

The Font and Image is separated by blocks, this way it doesn’t interrupt the image, and unlike the Beyonce poster the font can be bolder colours because it isn’t across the image. The font however keeps in line with the general vintage theme, ‘Out Now’ being the brightest to encourage purchase.

I want the font to be simple, but not then looking unprofessional. I also have to be particular about font on InDesign as only certain font is available.

This Font (Bernard MT Condensed): Is simple but with a quirky edge, it is a very circular text, which is appealing as it is less corporate and more colloquial, which is appropriate for my younger audience.

This Font (Adobe Fan Heiti Std B ): Is too simple, and too mundane.

This Font (Broadway ): Is similar to the first only bolder and more circular. The filling inside lettering is something I feel may interrupt the image, and could be hard to read.

This Font (BankGothic Md BT ): I like the originality of this font, and how it only types in capitals. I also like how it differs from other fonts with its straight, rectangular lettering. The font is very 80’s, similar to the ‘Kings of leon’ lettering, it gives a gaming appeal, which is perhaps not right for my poster and artist.

This Font (CountryBlueprint ): I used this font on my Digipak because of the typrography effect, it is very like handwriting. Although simple, it is very young, and a font I feel current and relevant for my artist and magazine. I will use this font.