madhya pradesh tourism: case study
DESCRIPTION
A Social Media Marketing Case Study of Madhya Pradesh Tourism.TRANSCRIPT
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Madhya Pradesh Tourism
Services Offered: Concept Building, Research & Strategy, Information Architecture,Graphic Design, Template Development, Content Strategy (Social Media) Duration: 14 Months
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About
Madhya Pradesh, also called the Heart of India, provides an experience quintessential of India's natural splendour, and rich artistic and cultural heritage. The state of Madhya Pradesh is an absolute dream-come-true for traveling enthusiasts. There are a number of fabulous wildlife sanctuaries that house some of the rarest and the most sought after specimens of flora and fauna found in the Indian subcontinent. Madhya Pradesh is also the home to many magnificent archaeological and historical sites. The wide range of handicrafts produced by the tribal population of the state make shopping in Madhya Pradesh a highly delightful activity.
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Challenges
Use Social Media to raise awareness about MP’s tourist hotspotsEncourage people to visit Madhya PradeshInitiate and participate in conversations around MP Tourism
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Target Group
DEMOGRAPHIC
GEOGRAPHIC
BEHAVIOURAL
>75% TG in the age group 13-24Male strength twice the female strength
Spread evenly across India
Travel enthusiastsPhotography and outdoor enthusiasts
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Plan
LISTENING
CONVERSING
REPORTING
TG Analysis
ORM
Social Tools
Content Strategy
Engagement
Monthly Report
Benchmark Analysis
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Content Strategy
Around MP
Respond as fast as possible
Culture, cuisine, habits etc. Call to Action for conversations
Be real. Be human.
People, history, wildlife etc.
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Content Deliverables
TVCs
IMAGES
QUESTIONS
WALL POSTS
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Community Management Strategy
MAINTANING:
STARTING content to affect:
ENDING:
Involvement
AffinityOpinion
Timely responseFeed it
Overly negativeIrrelevantProblems
Empathy
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Community Management Deliverables
MODERATE
MANAGE QUERIES
INITIATE INTERACTION
BUILD COMMUNITY
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Quantitative Insights
Post feedback: >90,000
Queries Resolved: 220YouTube Channel views: >1,00,000Flickr Interactions:>800
Post views: >1.7 million
January
Marc
hM
ay July
0100002000030000400005000060000
Fans
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Qualitative Insights
VIDEOS generate greater responseUsers look forward to ENGAGING ACTIVITIES like contests, games & apps
MPites like to promote MP as a tourist destinationACKNOWLEDGEMENT makes users more activeToday MP is showing POSITIVE GROWTH and is counted amongst the popular tourist destinations in India.
