THE DI -WHY CASE FOR COSMETICS

I2SD MA Sustainable DesignTheresa M. Akers

Ancient Egyptians discovered healing abilities of

scented oils, using cosmetics to become closer to the

gods.

Advancements in industry, chemistry and medicine in

18th and 19th century brought significant changes in

cosmetics. the cosmetics industry began booming

during the 1910's with the advent of the industrial

revolution.

Women made their own mascara by adding hot beads of

wax to the tips of their eyelashes. Some would use

petroleum jelly as an alternative, with the first

manufacturer being T.L. Williams of Maybelline.

With the advent of new trends came the formulation

of new chemical components that simultaneously

enhanced product viability and created the conditions

for widespread environmental destruction.

Why WEar Make up?

While focus group data participants

claim that advertising does not affect

their shopping behavior, the influences

of effective advertisement can be seen

from gathered consumer reporting. The

cosmetic industry is a 30 billion dollar

industry with an annual growth rate

of 20%.

Why WEar Make up?

As the media and technology

progress, the importance of

self-image and the standards

of women’s beauty are sociologically

enforced in US society through mass

media.

According to research, conventionally

attractive people are recorded

to earn more and REcieve more

promotions than average.

women to spend an average of

one-third of their salaries on

their physical appearance.

Why WEar Make up?

So what’s the Problem?

women make significantly less than

their male counterparts, a gap that

amounts to 10 to 20 cents less for

every dollar a man earns.

Roughly 34% of respondents

cited the most prevalent

cause of rape in the society

is “Indecent dressing”

and solicitous apperances.

Cosmetics was in-

dicated as “sinful”.

A survey on the psychological

impacts of cosmetic use, Cited

that 44% of women Report depressed

feelings when they don’t wear makeup.

Polluting the water, creating carcinogenic compounds,

and leaking into the environment, cosmetics related

chemicals have been found in rivers, oceans,

streams, lakes, public water supplies, agricultural

soil, and even household dust.

Pollution

How might we create a

product that empowers

our women and saves

the world?

Introducing

A sustainable beauty innovation

©

Utilizing innovations from...

Air Ink: pigment made from PollutionWhy We Love it: REverses pollution and creates materials for Cultural Enrichment

Fontus: A Self Filling Water BottleWhy We Love it: collects water from the environment using passive condensation

©

Is a make-up system

that brings

Self Sufficiency,

sustainability,

and Beauty

Back to where it matters

FilterApplicator

REfill chamber

REfill Capsule

Water REservior

Handle

Solar Panel

1.

With a portion of proceeds going

to women and female-identifying persons

in need, with sights aimed at growth into

a full-fledged B-Corp employing only

women.

Development

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#liftherup

2.

With the living product challenge certification

as the end goal, Leads the cosmetics

industry into a global sustainability standard.

Certification

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#Restore

3.

successful implementation, of

Involves approaching an established

brand in a partnership that will result

in a victory on multiple fronts.

Partnership

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#STrongerTogether

A popular make-up brand, MAC is commonly

used by young women, make up artists,

and stylists looking for a product

that works hard and plays harder. The

feel of the brand is its

edgy-professionalism, in keeping

with AireLift’s larger goals, as well

as make up as an art first, and

self-expression second.

resonates with a demographic

that values trends and innovation

within the field of fashion

styling. By taking on AireLift,

M.A.C. stands to return to its

DIY roots as an innovator in

the cosmetics scene, holding

it and its stakeholders to a

higher environmental standard

that evaluates material

choice, vendor accountability,

and social accountability.

A match made for NOW

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Bibliography

Cosmetic Info. “A History of Cosmetics from Ancient Times.” 2016. Accessed December 12, 2016. http://www.cosmeticsin-fo.org/Ancient-history-cosmetics.

Wellness Mama. “How to Make Natural Makeup.” October 25, 2016. Accessed December 13, 2016. http://wellnessma-ma.com/4948/natural-makeup-recipes/.

Brief, Campaign. “Tiger Beer Creates Air Ink - First Ink Made from Air Pollution via Marcel Sydney + Graviky Labs.” August 26, 2016. Accessed December 13, 2016. http://www.campaignbrief.com/2016/08/tiger-beer-launches-air-ink--.html.

Chow, Denise. “Self-Filling Water Bottle Converts Humid Air into Drinkable H2O.” April 16, 2016. Accessed December 13, 2016. http://www.livescience.com/53401-fontus-converts-humidity-into-water.html.

Cosmetics, History of. “Origin, Invention, Facts.” Accessed December 12, 2016. http://www.historyofcosmetics.net.

Denning, Emma and View my complete profile. “Why Do Women Wear Makeup: History, Today’s World, and Sociological Under-standings.” July 8, 2015. Accessed December 12, 2016. http://whywomenmakeup.blogspot.com/2012/11/why-do-wom-en-wear-makeup-history-todays.html.

Institute, International Living Future. “Living Product Challenge - the Living Future Institute.” 2016. Accessed December 13, 2016. https://living-future.org/lpc/.

Konie, Robin. “Homemade Mascara: All Natural and Eye Friendly.” October 15, 2012. Accessed December 13, 2016. http://ww-w.thankyourbody.com/all-natural-homemade-mascara/.

Living, Simple Luxe. “The Environmental Damages of Cosmetics.” February 12, 2014. Accessed December 13, 2016. http://www.-simpleluxeliving.com/the-environmental-damages-of-cosmetics/.

Martin, Kiana. “Hair Color.” March 18, 2016. Accessed December 13, 2016. https://makeuptutorials.com/22-diy-cosmet-ics-easy-makeup-recipe-ideas/.

Pitman, Simon and Cosmetics D. “FDA Creates Guidelines for Small and Homemade Cosmetics Businesses.” December 3, 2015. Accessed December 13, 2016. http://www.cosmeticsdesign.com/Regulation-Safety/FDA-cre-ates-guidelines-for-small-and-homemade-cosmetics-businesses.

Seilhan, Dana, Astrid Sicola, and Mary Ann Summers. “Why Did Women Start Wearing Makeup?” May 22, 2014. Accessed Decem-ber 12, 2016. http://www.neatorama.com/2014/05/22/Why-Did-Women-Start-Wearing-Makeup/.

Thwink. “Definition of Economic Sustainability.” 2014. Accessed December 13, 2016. http://www.thwink.org/sustain/glossa-ry/EconomicSustainability.htm.