THE DI -WHY CASE FOR COSMETICS
I2SD MA Sustainable DesignTheresa M. Akers
Ancient Egyptians discovered healing abilities of
scented oils, using cosmetics to become closer to the
gods.
Advancements in industry, chemistry and medicine in
18th and 19th century brought significant changes in
cosmetics. the cosmetics industry began booming
during the 1910's with the advent of the industrial
revolution.
Women made their own mascara by adding hot beads of
wax to the tips of their eyelashes. Some would use
petroleum jelly as an alternative, with the first
manufacturer being T.L. Williams of Maybelline.
With the advent of new trends came the formulation
of new chemical components that simultaneously
enhanced product viability and created the conditions
for widespread environmental destruction.
Why WEar Make up?
While focus group data participants
claim that advertising does not affect
their shopping behavior, the influences
of effective advertisement can be seen
from gathered consumer reporting. The
cosmetic industry is a 30 billion dollar
industry with an annual growth rate
of 20%.
Why WEar Make up?
As the media and technology
progress, the importance of
self-image and the standards
of women’s beauty are sociologically
enforced in US society through mass
media.
According to research, conventionally
attractive people are recorded
to earn more and REcieve more
promotions than average.
women to spend an average of
one-third of their salaries on
their physical appearance.
Why WEar Make up?
So what’s the Problem?
women make significantly less than
their male counterparts, a gap that
amounts to 10 to 20 cents less for
every dollar a man earns.
Roughly 34% of respondents
cited the most prevalent
cause of rape in the society
is “Indecent dressing”
and solicitous apperances.
Cosmetics was in-
dicated as “sinful”.
A survey on the psychological
impacts of cosmetic use, Cited
that 44% of women Report depressed
feelings when they don’t wear makeup.
Polluting the water, creating carcinogenic compounds,
and leaking into the environment, cosmetics related
chemicals have been found in rivers, oceans,
streams, lakes, public water supplies, agricultural
soil, and even household dust.
Pollution
How might we create a
product that empowers
our women and saves
the world?
Introducing
A sustainable beauty innovation
©
Utilizing innovations from...
Air Ink: pigment made from PollutionWhy We Love it: REverses pollution and creates materials for Cultural Enrichment
Fontus: A Self Filling Water BottleWhy We Love it: collects water from the environment using passive condensation
©
Is a make-up system
that brings
Self Sufficiency,
sustainability,
and Beauty
Back to where it matters
FilterApplicator
REfill chamber
REfill Capsule
Water REservior
Handle
Solar Panel
1.
With a portion of proceeds going
to women and female-identifying persons
in need, with sights aimed at growth into
a full-fledged B-Corp employing only
women.
Development
©
#liftherup
2.
With the living product challenge certification
as the end goal, Leads the cosmetics
industry into a global sustainability standard.
Certification
©
#Restore
3.
successful implementation, of
Involves approaching an established
brand in a partnership that will result
in a victory on multiple fronts.
Partnership
©
#STrongerTogether
A popular make-up brand, MAC is commonly
used by young women, make up artists,
and stylists looking for a product
that works hard and plays harder. The
feel of the brand is its
edgy-professionalism, in keeping
with AireLift’s larger goals, as well
as make up as an art first, and
self-expression second.
resonates with a demographic
that values trends and innovation
within the field of fashion
styling. By taking on AireLift,
M.A.C. stands to return to its
DIY roots as an innovator in
the cosmetics scene, holding
it and its stakeholders to a
higher environmental standard
that evaluates material
choice, vendor accountability,
and social accountability.
A match made for NOW
©
Bibliography
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Wellness Mama. “How to Make Natural Makeup.” October 25, 2016. Accessed December 13, 2016. http://wellnessma-ma.com/4948/natural-makeup-recipes/.
Brief, Campaign. “Tiger Beer Creates Air Ink - First Ink Made from Air Pollution via Marcel Sydney + Graviky Labs.” August 26, 2016. Accessed December 13, 2016. http://www.campaignbrief.com/2016/08/tiger-beer-launches-air-ink--.html.
Chow, Denise. “Self-Filling Water Bottle Converts Humid Air into Drinkable H2O.” April 16, 2016. Accessed December 13, 2016. http://www.livescience.com/53401-fontus-converts-humidity-into-water.html.
Cosmetics, History of. “Origin, Invention, Facts.” Accessed December 12, 2016. http://www.historyofcosmetics.net.
Denning, Emma and View my complete profile. “Why Do Women Wear Makeup: History, Today’s World, and Sociological Under-standings.” July 8, 2015. Accessed December 12, 2016. http://whywomenmakeup.blogspot.com/2012/11/why-do-wom-en-wear-makeup-history-todays.html.
Institute, International Living Future. “Living Product Challenge - the Living Future Institute.” 2016. Accessed December 13, 2016. https://living-future.org/lpc/.
Konie, Robin. “Homemade Mascara: All Natural and Eye Friendly.” October 15, 2012. Accessed December 13, 2016. http://ww-w.thankyourbody.com/all-natural-homemade-mascara/.
Living, Simple Luxe. “The Environmental Damages of Cosmetics.” February 12, 2014. Accessed December 13, 2016. http://www.-simpleluxeliving.com/the-environmental-damages-of-cosmetics/.
Martin, Kiana. “Hair Color.” March 18, 2016. Accessed December 13, 2016. https://makeuptutorials.com/22-diy-cosmet-ics-easy-makeup-recipe-ideas/.
Pitman, Simon and Cosmetics D. “FDA Creates Guidelines for Small and Homemade Cosmetics Businesses.” December 3, 2015. Accessed December 13, 2016. http://www.cosmeticsdesign.com/Regulation-Safety/FDA-cre-ates-guidelines-for-small-and-homemade-cosmetics-businesses.
Seilhan, Dana, Astrid Sicola, and Mary Ann Summers. “Why Did Women Start Wearing Makeup?” May 22, 2014. Accessed Decem-ber 12, 2016. http://www.neatorama.com/2014/05/22/Why-Did-Women-Start-Wearing-Makeup/.
Thwink. “Definition of Economic Sustainability.” 2014. Accessed December 13, 2016. http://www.thwink.org/sustain/glossa-ry/EconomicSustainability.htm.