Upload File

maarten hogenhuis - boussias conferences€¦ · internet minute . brands want . consumers to see,...

  • Home
  • Documents
  • Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in
51
Maarten Hogenhuis Partner & Producer

Upload: others

Post on 02-Oct-2020

0 views

Category:

Documents


0 download

Report

TRANSCRIPT

Page 1: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Maarten Hogenhuis Partner & Producer

Page 2: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in
Page 3: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

BBC BUSINESS NEWS

Amazon opens physical stores

BUSINESSINSIDER.NL

Adidas takes its 2 billion budget away

from TV advertising

EDELMAN TRUST BAROMETER

51% trust in media

ADWEEK.COM

Unilever cuts back online budget

with 59%

ZEROHEDGE.COM

P&G spends 41% less on digital

communications

Page 4: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Ad agencies want to become consultants. Consultancy companies are buying communication specialists

Brands become content makers and publishers (Red Bull)

Consumers become brands on their own (Vice and ZOOMIN with daily 400 YouTube videos, 4000 vloggers in 16 countries)

Brands become their own agency

Media agencies become concept and format developers (Wipe out TV format)

Page 5: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Control Accessibility

Speed

Page 6: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Control Accessibility

Speed

Page 7: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in
Page 8: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

This is what happens in an internet minute

Page 9: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Brands want consumers to see,

consider and buy them

People like to be amongst other people, especially

in these uncertain times

Page 10: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in
Page 11: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in
Page 12: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in
Page 13: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Real people Real conversation

Real interaction

Page 14: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in
Page 15: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in
Page 16: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Outdoor =

* This theory is based on extensive scientific research by Dr. Jos Ahlers and René Boender

Page 17: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Outdoor

Page 18: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Outdoor = Personal (online) video

* This theory is based on extensive scientific research by Dr. Jos Ahlers and René Boender

Page 19: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Personal (online) video

Vlogger PiewDiePie Almost 60 million subscribers Video: Katy Perry is a genius 8 million views 429.000 likes

Page 20: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Personal (online) video

Page 21: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Outdoor = Personal (online) video

Events

* This theory is based on extensive scientific research by Dr. Jos Ahlers and René Boender

Page 22: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

EUBEA GRAND PRIX 2016, Samsung – Magic Garden & Cheil France

Events

Page 23: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Outdoor = Personal (online) video

Events Awareness,

image, bonding,

loyalty, content

and sales

* This theory is based on extensive scientific research by Dr. Jos Ahlers and René Boender

Page 24: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Re-opening Rijksmuseum

Momentum

Impact

Content

Engagement

Page 25: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

The 10-millionth visitor Rijksmuseum

Better ROI on events

Better consumer action after event visit

More intense route to market through events

Page 26: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in
Page 27: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in
Page 28: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in
Page 29: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Re-opening Van Gogh museum

Relevance

Emotion

Authenticity

Lasting

Page 30: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in
Page 31: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Say it

Pre-event

Do it

Event

Share it

Post-event

Page 32: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in
Page 33: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Started 1887

Page 34: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Started 1887 Market leader 900 stores 100.000 employees

Page 35: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

5 million plates everyday

Page 36: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Entertainment Transparancy

Page 37: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Storytelling Storydoing

Page 38: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Allerhande Kerstfestival

Entertainment

Page 39: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Allerhande Kerstfestival

Entertainment

Page 40: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

36.000 visitors

NPS 75

Rating 8,1

40mio reach

Page 41: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

De AH Buitendag

Transparancy

Page 42: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

De AH Buitendag

Transparancy

Page 43: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

67 locations

NPS 74

Rating 7,9

11mio reach

80.000 visitors

Page 44: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Albert Heijn brings the story of

their products to life

Page 45: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

REBRANDING AMSTERDAM ARENA INTO JOHAN CRUIJFF ARENA

Low budget

No VIP

Birthday

Fan

Page 46: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in
Page 47: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

Within 24

hrs

300k media value

>25million reach

3 BEAWorld Nominations

Approx 30 k budget

Page 48: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

How to face reality

And facilitate real human interaction

Page 49: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in
Page 50: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

MAARTEN HOGENHUIS [email protected]

Page 51: Maarten Hogenhuis - Boussias Conferences€¦ · internet minute . Brands want . consumers to see, consider and buy them . People like to be amongst . other people, especially . in

THANKS FOR YOUR ATTENTION!

Maarten Hogenhuis [email protected]


Port St. Maarten contributes logistically towards the .... Maarten, 09.10.2015 Port St. Maarten contributes logistically towards the transportation of French Sea Rescue Boat SNS129

Native Advertising - Maarten Naaijkens

Maarten Vissers. Huawei

FREE - St Maarten Argriculture

Sherlock Homepage (Maarten Balliauw)

Sales: People & Tools - Boussias Conferences · Sales: People & Tools George Anagnostopoulos CEO, Socialab Course Director, ... 2016 2015 2013 BRONZE C 0 ogle Online Marketing Ch.ailenge

Maarten Bruns

Social Media, Periklis Vanikiotis, Boussias Comm

Maarten Tromp Photography

CV Maarten Kortes

Police Force of Sint Maarten Crime on Sint Maarten Workload KPSM

Maarten Wijnants

Ballerina Jewelers St. Maarten

Port St. Maarten Management Concludes …. Maarten, 09.02.2015 Port St. Maarten Management Concludes Successful Meetings with Saba and St. Eustatius Port and Government Officials POINT

Maarten Timmerman, Evelop

INTRODUCING HELLAS DIRECT - Boussias Conferences · It’s all about the people. 05 Reward existing employees – loyalty to the company. Align individual performance – focus on

Maarten Blomme

Design Book Maarten

NEON TNC2010, May 31, Vilnius Maarten Koopmans for UNINETT Sigma [email protected]

Constitution of Sint Maarten

WeatherXM at IoT Boussias Conference 2015

INTRODUCTION CURAÇAO & ST. MAARTEN

St Maarten Port Handbook

Portfolio · Portfolio . Maarten Woudstra - Industrial Designer Profile Name Maarten Woudstra Phone No +31 (0) 6363 16739 Email [email protected] Address Poeijersstraat 75A 5642

Smit Maarten - Flamenco Piano

Maarten Cannaerts

Tesis Modelo Maarten Steinbuck

Sint Maarten

Harbour Sint Maarten

ACU St. Maarten

Maarten de groot_ birds_and_insects_slo

Saint Martin / Sint Maarten

IN St. Maarten - WHO · Philipsburg St. Maarten 2013 ... was used to collect information on the mental health system of St. Maarten. The project in St. Maarten was ... Ms. Daphne

airport of st maarten

The Internet moves People why not Food? Erik Willekens & Maarten Cautreels