Masters Programme Leader:Mike Waller Senior Lecturer

m.waller@gold.ac.uk

The MA Innovation in Practice gives you the opportunity to bring your own innovation project to develop within our postgraduate creative studios and advanced prototyping facilities at Goldsmiths.

http://www.gold.ac.uk/pg/ma-innovation-practice/

JudgementKnowledgeMeaningMean

EventTaste

Aesthetic

FocusCareConcernModelPresentationIndividualTeamGroupWork

InstrumentTool

Social

Technological

Cultural

Environmental

Innovation

Invention

in order to

Transform

Progress

Produce

Navigate

NegotiateLegislate

ProcessPatternAnalysisAmbitionCuriosityDesire

DeliveryMoralMemory

MethodPedagogyPracticeBusinessFormOrganisationSystemPerformanceService

ProductAttitudeArticulationEnvironment

in

Steps

Leaps

ChangesDevelopments

/DisruptiveRadical

or

Incremental/Progressive

New Services This Programme is 70% Practice New ProductsNew User ExperiencesNew EntertainmentNew Events

New Forms of DesigningNew Materials New Information DesignNew Ways of Making

New Services This Programme is 70% Practice New ProductsNew User ExperiencesNew EntertainmentNew Events

New Forms of DesigningNew Materials New Information DesignNew Ways of Making

What do you study?Discourses of Innovation- current thinking about differernt theories and practices of Innovation.

Creative Business- Explore and Apply creative business ideas and commercialisation models to your own project.

Methods and Processes of Innovation- Learn and use various including research, ideation and evaluation methods and processes on your own project.

Studio Practice- Find a project after you start or bring a project to develop in the MA Practice Studio at Goldsmiths.

Pi StudioPi Studio - The MA Innovation in Practice is connected to the Pi Studio (prospecting and Innovation Design Research Studio) at Goldsmiths. The Pi Studio is actively involved in innovation research with academic and live industry research projects. Through the MA Innovation in Practice you are able to work with the Pi Studio to get hands on experience.

International Network - The opportunity to work in innovation in a global context. The Pi Studio connects the students with new and emerging projects overseas as well as in the UK and europe.

Live Projects - The opportunity to work in innovation with research and Development organisations like Microsoft Research, Kodak, Nokia Research through live postgraduate Projects in the Pi Studio.

Industry EndorsementSupport from Steven Kyffin former head Philips Research in Eindhoven.

“ The MA Innovation in Practice at Goldsmiths comes at a poignant time in our cultural and technology and business history. Many of the Innovation writers of Design led, design facilitated or even trans disciplinary Innovation point to this. Innovation, seeing new things in new ways, especially brought into being using creative endeavor while working across a spectrum of contributing disciplines is now agreed to be the way, not only to create new and relevant Ideas, but also to enable them to come into being and be nurtured to a point that they become part of everyday culture.”

Methods and Processes of InnovationWe use Methods and Processes to explore your project.

You develop skills in Innovating

Building a tool kit of methods and processes for Innovating.

Bring your own project or topic to the masters.

We use this map to define your project.

The Project Map

Skills- Thinking through drawing

We teach you how to use drawing to think with. We call this ‘Reflexive Drawing’...

Exploring time through group drawing

Methods of Innovation include tools to explore how ideas are disruptive or incremental...

Methods & Processes

Thinking Beats

Past Now Future

Past Now Future

Forecasting

Backcasting

Regular Beats

Past Now Future

Past Now Future

Fore Projection

Back Projection

Irregular Beats

Models of Time: Each beat is a point in time, the solid grey square is ‘the present’. We jump back and forth to explore time.

User Research Cultural Probe

Re-visioning Tool

Exploring the network of an innovation.

Exploring Materials at the Tate Modern

New Materials

Exploring Materials at the Tate Modern

New Materials

We Study Theories and critical reflection of Innovation

Exploring Theories of Innovation

Design ThinkingA new course option this year is the course on Design Thinking

“Design Thinking” has emerged in the last ten years as one of the most important, successful, and sought after research methods. Largely inspired by the enormous success of the use of a range of different “user-centred” research methods within the development of a number of key recent technologies, from computers to mobile phones, the recognition of the ‘value’ of any form of creative, ideational, or ‘innovative’ research method to our current “knowledge economy,” and the so-called “relevancy gap” of so much recent management theory, that sort of creative, problem solving, and “integrative thinking” (Martin, 2008, 2009) that typifies it, has come to be seen as one of the most effective ways to treat many of those most intractable, complex, or “wicked problems” (Rittel, 1973) that are confronting us today, from the prediction of consumer demand within the innovation cycle of any new system, service, or product, to the problems of the analysis and implementation of those organizational structures, leadership ideals, or production processes that are required for their realisation.

And Project Examples of Masters Level Work

Networks in Crisis

Re-directive Practice

Cross Cultural Design- Ritual & Routine

Cross Cultural Design- Ritual & Routine

Designing for New Cultural Practices

Find a topic that interests you!

Sustainability and Wellbeing DesignThe Future of the Office

Sustainability and Wellbeing DesignThe Future of the Office

A Communication Designer created a series of new objects for pets and their owners..

Projects that explore topics like our relationship to our pets.

Communication Design

Communication Design Lighting Design

Furniture /Product Design

Furniture /Product Design

Design forChanging Attitudes

Exhibitions of your project

Paul Hildreth and Chris Kimble - Knowledge Networks: Innovation Through Communities of Practice

Etiene Wenger - Cultivating Communities of PracticeLondon Design Festival

London Design Festival

Thank You