m e d i a p a c k - the city's most widely read magazine ......liverpool’s most widely read...

1For more information please contact our media team on 0151 316 0210

M e d i a P a c k

YML Media Pack 2019.qxp_x 15/01/2019 14:11

About Us


Liverpool’s most widely read magazine #since1999

YourKeyContact

Lawrence [email protected] 316 0210

Foreword In 2019 Liverpool’s most widely read magazine, YM Liverpool enters its 20th year.

For two decades our publication has celebrated the story ofthe city region’s ongoing renaissance as a destination to live,work and visit; developing a loyal readership along the way.

A trusted, go-to print and online magazine for all thingsLiverpool, it covers everything from standout homes and‘where to live’ guides to style tips and trends, travel, thelatest restaurants and attractions and high profileinterviewees.

Liverpool City Region-focused independent, qualitycontent is brought to an ever-growing audience across arange of platforms, including our monthly print edition,frequently updated website and social media platforms,regular e-newsletters and live events.

In turn, a diverse range of opportunities is available tohelp your brand catch the eye of our broad and long-established audience, and varied and bespoke options tosuit the needs of your business.

> Founded in 1999

> Circulation of 50,000

> In print and online

> Rebranded in 2018 from ‘Your Move’

> Dedicated editorialteam producingoriginal content

YML Media Pack 2019.qxp_x 15/01/2019 14:11 Page 3


Readership

50Kprint circulation

15Kwebsite users

30Kpage views

A loyal following of readers both in print and online

average per month

Our print edition can befound across the city and

is stocked regularly atleading supermarkets.

• 49% of readers aged 25-44

• 45,000 website visitors from Liverpool

• 50% of users view YMLiverpool.com via their mobile

• Male to female ratio: 52% / 48%

• Engaged users most commonly spend up to 10 minuteson feature pages

A typical user willview more than onepage each time they

visit our website.

Our most popular onlinefeatures receive 1000s

of unique viewsthroughout the year.

Key DemographicsBased on analytics data for YMLiverpool.com

25-3428%

35-4421%

45-5420%

55-6415%

OTHER

Age



Social Media

11,000+ followers and growing, across three channels

Facebook

5,672+page likes / followers

18,000average reach per month

600average daily reach

Twitter

5,000+followers

190,OOOaverage impressions per month

10,500average profile visits per month

Instagram

1,224+followers

4,000average reach per month

1-3posts per day

Data

corr

ect

as

of

1 January

20

19



Opportunities

Full PageInset

180mm x 267mm

Half PageLandscape

180mm x 126mm

Quarter PagePortrait

85mm x 126mm

Supporting editorial

Double Page Spread (DPS)

420mm x 297mm

Full PageTo Edge

210mm x 297mm

Commercial Technical

Half PagePortrait

85mm x 267mm

Accompany your advertisement

with a complimentary editorial

piece such as a news item

• 12 issues each year (monthly)

• Three cover positions: Inside

front, inside back, back cover

• Press quality PDF artwork• All images CMYk & 300dpi• Supplied via email or transfer

MAGAZINE

Advert Sizes

Print Advertising

Proposed content for 2019

• ‘Where to live’ area guides

• Restaurant reviews

• Travel features

• Local entertainment

• Celebrity interviews

• Seasonal topics

• Latest fashion

• Home interiors

• Culture guides

• Event coverage

• Art & performance

View latest issue online



OpportunitiesMAGAZINE

Advertising Examples

Double page spread (DPS) Full page

Half page landscape& quarter page

Half page portrait (within feature)



OpportunitiesMAGAZINE

Editorial Examples

Lifestyle guide Restaurant review

home interiors Where to live guide



OpportunitiesNATIVE CONTENT

Native Advertising Examples

New productsRestaurant recipe

Case study House-buying guide

Student coupons



Opportunities

Native advertising is sponsored content, created by

publishers on behalf of brands.

Unlike traditional advertising which takes on a company’s

branding explicitly, native ads match the visual identity of

the platform they live within (e.g. magazines, websites, etc)

and look and feel like natural, organic editorial content.

2xNative ads result in twice asmuch attention and focus

...Compared with more traditional advertising such as website banners.

Print: magazine feature online: website article + newsletter story Social media: campaign

What type of content does it include?

We support a variety of content, including but not limited to:

• Articles: Tips and advice, company and project milestones, interviews, case studies…

• Picture-led: Event coverage, inside new homes, restaurants and attractions…

• Product mood boards: Gift guides, home and style trends, new products…

The native journey

What Is Native?

NATIVE CONTENT

18%Native ads register an 18%higher lift in purchase intent

300xNative ad headlines yield

300x more consumer attention



OpportunitiesNATIVE CONTENT

Native Advertising Examples

New productsRestaurant recipe

Case study House-buying guide

Student coupons



Opportunities

Reach over 50,000Loyal readers across the Liverpool City Region with YM Liverpool’sinsert distribution

Convert your marketing intoan insert and let us put it inthe hands of our local readers.

INSERTS

Inserts can be either..

inserted into the magazine outserted in an envelope

OR

Why choose YM Liverpool?• Reach an engaged local demographic

• In print since 1999 with a loyal readership

• Coverage across the Liverpool city region

• Cheaper distribution costs than the Post Office



Opportunities

Leaderboard banner728px x 90pxDisplayed at the head of each and every page

MPu banner255px x 255pxDisplayed at the right hand side ofcontent on every page

*Upgrade to MPU+ banner to double the height ofthe banner and include more of your marketing

Mid-article banner728px x 90pxStrategically place your bannerwithin any of our editorial features

*Please see page 13 for more info on oureditorial sections

Feature (native content)Full webpage/postPlease see page 9 for more info orspeak to our media team to discuss thenative packages we offer

All banners link throughto your chosen webpage

YMLiverpool.com

WEBSITE



Opportunities

Website Content & Section

WEBSITE

Diverse content from latest news to cultural guides

Complementing the print magazine,

ymliverpool.com makes our quality Liverpool CityRegion-focused content available anytime at the

touch of a button, be it on a desktop, tablet or

mobile phone.

YMLiverpool.com takes our features to readers

beyond the 50,000 printed monthly copies and is

also regularly updated with the latest news and

online-exclusive content, providing more

opportunities than ever to showcase your brand.

News Property Liverpool Life What’s On Food & drink

The latest updateson developments,new openings andculture around theLiverpool CityRegion.

• Where to liveguides

• Property markethighlights

• Developmentupdates

• home interiors

• Buyers guides:first-time, sharedownership, rental,buy-to-let,students

• Landlords info

• Style & Shopping

• Celebrityinterviews

• travel guides

• Art & Culture

• theatre

• Sport

• Music

• Charity

• Photo galleries

• Weekend guide

• Events &Attractions: gigs,performances,shows, etc.

• Clubbing

• Festivals

• Exhibitions

• Family fun

• News

• Restaurantreviews

• Bars & nightlife

• Where to goguides

• Food trends

Visit website View live example of a mid-article banner

Mid-article Banners

We will work with you to decide which section and specific features are most suitable for your promotion.


Advertising opportunities• Leaderboard Banner - Placed horizontally between elements of the newsletter (e.g. in head)

• Featured story (content marketing) - Linking through to your featured webpage on our site


Opportunities

YM Liverpool Weekly

• Sent each Wednesdaylunchtime

• A round-up of the previousweek’s biggest news storiesfrom the Liverpool City Region

• Headlines link through to fullstories on website

Weekly emails

NEWSLETTERS

Ready for the Weekend

• Sent each Friday afternoon

• A guide to the weekend ahead,highlighting entertainment,events and attractions

• Headlines link through to adedicated webpage

3Ksubscribers

28%click-through rate

6Kviews per month



Opportunities

From adding your brand to YM Liverpool’s roundtable discussions onhot topics, to having a bespoke networking event tailored to the needs

of your business, we have a range of event planning and sponsorship

opportunities available.

Our services can include everything from securing a venue and

bringing the right audience together to creating strong, relevant

content for the event and looking after the catering and coordinating.

Contact our media team on

0151 316 0210 to discuss

the options available to suit

your needs and budget.

EVENTS

Event Sponsorship & Planning

Create experiences for your customers and clients

Previous event images


m e d i a p a c k - the city's most widely read magazine ......liverpool’s most widely read...

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