MOBILE

JOHN LIN

CEO GREATER CHINA | VP EBAY Inc JUNE 2013

THE TREND AND THE DEVELOPMENT

2

Enabled more than

US$175B of commerce

volume (ECV)

ECV: total commerce and payment volume across

Marketplaces GMV, PayPal merchant services TPV, and

GSI global ecommerce merchandise sales.

- US$ 75B GMV - 115M active users - 2B items sold in 2012

- US$ 97B merchant services TPV

(excluding on eBay TPV)

- 15 years of experience

- >117M active registered accounts

- Available in 25 currencies

- US$3.68B merchandise sales - Online platform for 200 retailers

eBay: Enabling Commerce

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MOBILE

LOCAL

DATA

GLOBAL

PLATFORM

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400 LISTINGS

112 M

25

MILLION

4.3+ MILLION NEW EBAY BUYERS VIA MOBILE

162M eBay APP DOWNLOAD SINCE 2008

>2 BILLION

of items are purchased by shoppers from outside their countries

20%

ACTIVE USERS IN 190 COUNTRIES

MILLION SELLERS FROM AROUND THE WORLD

Items sold

eBay Marketplace 2012 Highlight

ITEM SOLD

40 SITES GLOBALLY

5 5

Omni-channel retail : Technology has fundamentally changed the

way we shop

Source: slidesharenet

Online

world

Offline

world Mobile

In-store

research Social

Commerce

Payments

Mobile

commerce

Promotions

& coupons

Self-scanning &

self-checkout

Shopping

lists

Store

location

Loyalty

“MOBILE

IS

QUICKLY

BECOMING

THE NEW

NORMAL.”

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Today, mobile is a member of the family

Source: The Next Web. Zeldman

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And the pace of adoption is accelerating like never before

Source: Comscore

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58% Use their phones while

shopping

2x eBay average purchase on a

Tablet vs. PC

63% Spend more after a

recommendation

Mobile is our new shopping companion

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New buying power is coming from emerging economies

where Mobile is king

By 2015:

91%

58%

Source: emarketer, invesp, Boston Consulting Group

3yrs China overtakes US as

biggest online retail market

of new Internet users

from emerging economies

of ecommerce growth

from emerging economies

10 fastest growing countries

In ecommerce

20% Already today 20% of eBay business

is Cross Border Trade and growing

Venezuela Mexico

Argentina

Chile

Russia

India

South Africa

China Italy

Hungary

50% Already today 50% of Asia-Pacific users

access internet via a mobile device

10

(forecast)

US$BN

0.6 2.0

5.0

13.0

20.0

eBay is now the global leader in m-commerce

EBAY NOW

PAY

IN-STORE

CLICK & COLLECT

PAYPAL

HERE

eBay has been leading mobile commerce revolution

VIRTUAL

CHANGING ROOMS

IMAGE

RECOGNITION

GEO-FENCING

IMAGE

SWATCH

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12

Gmarket Auction About

A few Innovative apps from ebay Inc

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Easy payment on mobile. 2-3 clicks. 20-40% lift for sellers

CHECKOUT LOGIN REVIEW DONE!

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Omni-channel promotions to drive buyer demands

Geo Fencing

Merchandizing Real Money offer Shipment Tracking &

Notification

Inventory aware

Merchandizing

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Instant Mobile Buying: First and follow-on sales

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Leverage Data platform to deliver personalized experience

• Personal profiles

• Precision Search and Curation

• Consistent and continuous

experience as user switch devices

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Personalized experience: My Garage

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Personalized experience: The FEED

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How to make great apps? Be the customer

1. Convenient Landing Page

with all key features

2. Great search and

features (redlaser)

3. Direct access to best

deals and promotions

4. Local experience 8. Personal

(My eBay & Feed)

5. Intuitive browsing

7. Easy check-out

with PayPal

6. Simple Sign-in &

Sign-Up

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4

5

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7

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enabling consumers to shop anytime, anywhere