eday 2014 - zero effort commerce door ebay/marktplaats
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Eday 2014 - Zero effort commerce door eBay/MarktplaatsTRANSCRIPT
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Organizing for the future of Zero Effort Commerce
an eBay perspective by Joep Hutschemakers Marktplaats Zakelijk
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eBay Inc. confidential 2
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eBay Inc. confidential 3
ENABLING (END2END) COMMERCE eBay’s mission
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eBay Inc. confidential 4
ZERO EFFORT COMMERCE eBay’s vision
“…a future in which commerce intelligently happens automatically through our smart devices. ZEC will anticipate your shopping needs and act upon them….” Steve Yankovich
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eBay Inc. confidential 5
ENABLING (END2END) COMMERCE
DATA Creating personalization & inspiration
PAYMENTS Enabling transactions
anywhere
OMNICHANNEL OPTIMALISATION
Creating an unified user experience
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eBay Inc. confidential 6
“..Consumers want experiences that are not intrusive but inspiring, experiences that don’t dictate but guide and assist, in ways that feel authentic and natural…” “…WE WANT TO MAKE MOMENTS OF INSPIRATION INSTANTLY SHOPPABLE. …” Devin Wenig
President Ebay Marketplaces
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Enabling end 2 end commerce:
OMNICHANNEL OPTIMISATION
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eBay Inc. confidential 8
TAKING DOWN THE BARRIERS
• In store, online, cross commerce, mobile, local, etc, eBay is aiming at facilitating seamless omnichannel experiences: Not online or offline. Just shopping, anytime, anywhere
• Mobile is the big driver, local is key
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eBay Inc. confidential 9
CONNECTING ONLINE TO OFFLINE PhiSix
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eBay Inc. confidential 10
CONNECTING ONLINE TO OFFLINE RedLaser
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eBay Inc. confidential 11
CONNECTING OFFLINE TO ONLINE - Local Milo
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eBay Inc. confidential 12
CONNECTING ONLINE TO OFFLINE Ebay Now
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eBay Inc. confidential 13
CONNECTING ONLINE TO OFFLINE Connected Glass
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eBay Inc. confidential 14
MANAGING CUSTOMER EXPECTATIONS:
Smartphone take off
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eBay Inc. confidential 15
Where “innovation” is the new standard
paper
multichannel
There is already a mobile only generation
web mobile ✔
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eBay Inc. confidential 16
Social is the new local
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eBay Inc. confidential 17
Visual storytelling tramples the wall of text
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eBay Inc. confidential 18
Notifications are the new email
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eBay Inc. confidential 19
Relevancy is crowd/expert sourced
“90% of customers trust recommendations from other customers”.
2009 Nielsen study
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eBay Inc. confidential 20
Personal is 1device = 1 person
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eBay Inc. confidential 21
Context shapes around where you are you do not look for it, it finds you location is not a filter any more
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eBay Inc. confidential 22
ORGANIZING FOR FUTURE OF ZERO EFFORT COMMERCE
DATA Creating personalization & inspiration
PAYMENTS Enabling transactions
anywhere
OMNICHANNEL OPTIMALISATION
Creating an unified user experience
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Zero Effort Commerce So Easy… Toddler Buys Car On eBay: 14-Month-Old Sorella Stoute Uses Dad’s Smartphone App To Bid