social commerce and local: the new retail environment: jody ford, vp marketing ebay
TRANSCRIPT
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Jody FordVP, North America Marketplaces
Social Commerce and Local:The New Retail Environment
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VIDEO
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A new retail is emerging. It’s consumer driven and technology enabled.
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THE PHONE IS BECOMING A MISSION CONTROL DEVICE
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CONSUMERS ARE ENGAGING ACROSS EVERY SCREEN
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People want to get what they want, when they want it, wherever they are.
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ANYWHERE SHOPPING
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WE ARE UNIQUELY POSITIONED TO HELP BUSINESSES OF ALL SIZES WIN
DATA
GLOBAL
LOCAL
MOBILE
PLATFORM
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$175 Billion
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UTILITYsearch and buy
Ave time/ visit ~4 mins
GMV/ active user ~$500 p.a.
ENGAGEMENTbrowse and discover
Ave time /visit ~7 mins
GMV/active user ~$20 p.a.
OUR UNIQUE MARKET POSITION
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160M Active users
7 out of 10Items sold are new
7 out of 10Items sold are
fixed price
190M+ Downloads
of apps
$13B mobile volume 2012
$20B expected in 2013
5.6M new users via mobile in Q3
EBAY MARKETPLACES
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We’re innovating around customer needs.local
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75%OF TOTAL RETAIL SPENDING OCCURS 15 MILES FROM HOME
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Source: Forrester Research Web-Influenced Retail Sales Forecast, 2011 To 2016 (US)
40% OF ALL RETAIL SPENDING INVOLVES SOME KIND OF ONLINE TRANSACTION
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We’re innovating around customer needs.local
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User Valet
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User Valet
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ValetUser2123
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scheduled delivery
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ChicagoChicago
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Dallas
London
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We’re innovating around customer needs.local
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39% OF US CUSTOMERS PAID ONLINE & PICKED UP IN STORE
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in-store pickup
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150 PICK-UP LOCATIONS
50K LISTINGS
25 SELLERS
Consumer adoption is strong. Feedback is extremely positive.
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We’re innovating around customer needs.local
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Digital Storefront:
24-HOUR SHOPPABLE WINDOWS
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MOBILESITE
“INTERACTIVE STOREFRONT”
ONE-HOUR DELIVERY
PAYPALHERE
A START TO FINISH EXPERIENCE WITH AVERAGE DELIVERY IN 49 MINUTES
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Digital Storefront at Westfield Mall:
REBECCA MINKOFF, SONY, TOMS, EBAY, PAYPAL
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AND WE’RE PARTNERING WITH TOP BRANDS AND MERCHANTS AND PROPERTIES TO CREATE THE MALL OF THE FUTURE
TOUCH STORE-FRONTS MALLS & AIRPORTS
MOBILE MARKETPLAY
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LESSONS LEARNED
CUSTOMERS value choice & control
RETAILERS appetite to partner for technical capabilities,
reach, and footfall.
TECHNOLOGY
is not enough.Managing end-to-end
is critical.
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EBAY PARTNERS WITH BUSINESS OF ALL SIZES TO CONNECT BUYERS TO THE LOCAL INVENTORY THAT THEY NEED AND LOVE.
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THANK YOU.