lux and vivel

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Lux and vivel



Lux

world's first mass-market beauty soap at a

fraction of the cost of some expensive brands.

Lux soap colours and packaging were altered

several times to reflect fashion trends

In the early 1990s, Lux responded to the growing

trend away from traditional soap bars by

launching its own range of shower gels, liquid

soaps and moisturising bars. Lux beauty facialwash, Lux beauty bath and Lux beauty shower

were launched in 1992.



lux

It was branded in India as "the beauty soap of

film stars'. oday, the brand is still heavily

advertised in India using Bollywood stars.

Madhubala, Mala Sinha, Hema Malini, Sridevi,

Madhuri Dixit, Juhi Chawla, Karisma Kapoor,

Rani Mukerji, Aishwarya Rai, Amisha Patel,

Kareena Kapoor and Tabu have all been pastbrand ambassadors. Priyanka Chopra is the

present brand ambassador of Lux.



Lux was launched in india nin 1929

Lux stands for promise of beauty and glamouras one of indias most trusted personal carebrands

Lux is the largest personal washbrand in the

country with a value shareof 15%

Three in every five indian consumers enjoy theluxurious bathing pleasure of lux during the

course of a year



Origin of brand lux

luxury

Lux first appeared toilet

soap in 1925

In 1960 lux went

coloured

First hollywood great to

appear in luxcommercial



Advertising strategy

Lux star tradition started in 1934with actor leena chitnis

Bollywood stars also promotes itsbeauty soap

Har star lucky star offer

Lux celebrating range Chocolate seduction by kareena

Aromatic glow

Lux shower gel

Shahrukh khan-first indian malebrand ambassador

Bring out the star in youcampaign for the first timemoved the brand away from filmstar route



Unique selling proposition

Lux is a brand that appreciates beauty and

glamour

Lux is a beauty soap of the stars A delight to the senses

Lux celebrates the the indulgent ritual of

beautification Lux is always reliable and trustworthy



Future plan

Penetrate in rural segment

Trap the untapped category

Increase market share



vivel

Sold only in 6 states

Launched in june 2008

Are for the upper mid market andmid marketconsumer

Benefit of nourishment,protection, and

moisturization through one product



Vivel Young Glow is enriched with Vitamin E and FruitInfusions which help in providing youthful glow to the skin.

Vivel Satin Soft is enriched with Vitamin E and Aloe Verawhich help the skin feel beautifully soft.

Vivel Sandal Sparkle is enriched with Sandalwood Oil andActive Clay which helps in providing clear skin.

Vivel Ayurveda Essence is enriched with multiple AyurvedicIngredients which help protect skin from germs and harshenvironment, keeping it healthy and beautiful.

Vivel Silk Spring is enriched with Green Apple extracts andOlive oil which help in making skin smooth.



Vivel expanded its soaps portfolio by launching theVivel Luxury Creme range of soaps in the mid -premium segment.

Vivel Luxury Creme soaps are available in the two

variants of Olive and Shea butter, both known to giveskin care benefits. The portfolio was further expandedwith the launch Vivel Milk Cream and Glycerinebathing bar in January 2010. This is creamy andluxurious bathing bar is enriched with the goodness of

double moisturising ingredients of milk cream andglycerine. Launched in May 2010, Vivel Deo SpiritSoap is targeted at the young, modern, experimental,vivacious and trendy youth.



ITC forayed into the skin cream category with the launchof Vivel Active Fair in July 2010.

The Vivel range of shampoos is available in three variants:-

Vivel Shine & Glow is suitable for dull to normal hair and is

enriched with Green Tea Extract and Conditioners. It addsshine to hair.

Vivel Soft & Fresh is suitable for dry to normal hair andcontains Extra Conditioners and Soya Protein. It makes hairsoft and fragrant.

Vivel Volume & Bounce is suitable for oily to normal hairand contains Jojoba Oil and Conditioners. It adds volumeand bounce to hair.



e product portfolio was further enhanced with

the launch of Ultrapro anti-dandruff

shampoo under the umbrella brand Vivel in

December 2008

All products offer a unique

lux and vivel

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