soap bars · 10 vivel 94 4 100 discount - inr 22 11 cinthol 99 5 100 4 + 1 & discount - inr 9...
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SOAP BARSA MARKET OVERVIEW
The purpose for this resource is purely educational. It is designed to help individuals get an insight about the soap bars industry in a particular rural region in Delhi. The information of the exact source of market data has not been specified for business purposes but you can get more information about the same by contacting us. Moreover, segmentation and positioning along with correlation between variables have also not been included for business purposes.
The information made available encompasses the brands available in the market and the consumer perspective towards the brands. It also analyses various factors of a soap bar that the consumer lay importance on while making a purchase. Additionally, it outlines the current brand used by the consumers and also looks into the reasons why consumers prefer that brand. Lastly, it highlights the drawbacks felt by the consumers while using the particular brand.
You are welcome to use the resource depending on your purpose and we request you to credit us (Ruban Consultancy) as the source while using it. We are working to make more resources available to you to ensure that our mission of a shared knowledge culture is achieved. For any further information or queries, you can contact us at [email protected]
*Please note that the data collected and insights gained in this resource is on the basis of first hand market research and no supporting sources of data was used for the same.
An OverviewPreface
Soaps AvailableThis section highlights all the brands of soap bars that were available with the vendor along with the promotional scheme, price and additional details.
S. No. Brand Price (INR) Set Weight (Grams) Promotion
1 Santoor 90 4 100 Discount - INR 16
2 Breeze 30 4 55 3 + 1
3 Godrej No.1 68 4 100 3 + 1 & Discount - INR 13
4 Lux 90 4 100 Discount - INR 18
5 Dettol 140 4 125 Discount - INR 47
6 Lifebuoy 40 4 62 Discount - 14%
7 Pears 164 4 125 Discount - INR 22
Soaps Available (Continued)
This section highlights all the brands of soap bars that were available with the vendor along with the promotional scheme, price and additional details.
S. No. Brand Price (INR) Set Weight (Grams) Promotion
8 Dove 125 4 75 3 + 1
9 Medimix 45 1 - -
10 Vivel 94 4 100 Discount - INR 22
11 Cinthol 99 5 100 4 + 1 & Discount - INR 9
12 *Lux 40 4 100 Discount - INR 18
13 *Godrej No.1 40 4 - 3 + 1 & Discount - INR 13
*Please note that Lux and Godrej No.1 have a smaller and a bigger variant that were available
Demographic Overview
The customers were asked about their age, gender and occupation to cover the demographic aspect
of the research. The demographic overview helps to understand if the research is well spread out or
not.
Age
This section focuses on the age of the
consumers that were surveyed.
OccupationThis section focuses on the occupation of
the consumers surveyed.
GenderThis section focuses on the gender of the
consumers surveyed.
Purchasing DecisionThis section focuses on the purchasing
decision taken by consumers. It tells us
about whether the consumer purchase for
themselves of their families.
Brand Overview
Brand overview focuses to analyse various brands in the marketplace over the following variables
along with brand preference and brand recommended.
High Visibility
The focus of this section is on the brand of
soap bars that is highlighted the most by
the shopkeepers.
Clearly, Godrej No.1 has the highest visibility amongst all the brands available.
Brand RecommendedThis section focuses on the brand of soap
bars recommended by shopkeepers.
Clearly, Godrej No.1 is highly recommended by the shopkeepers.
Sales
This section focuses on the brands that
are sold the most by the shopkeepers.
Clearly, Godrej No.1 is the brand that is sold the most in the marketplace.
Availability
This section focuses on the brands that
highly available with the shopkeepers
during the current time period.
Clearly, Dettol and Godrej No.1 are the brands that are highly available with the
shopkeepers.
Market Variety
This section focuses on the brand that
dominates the market or holds the highest
market share in terms of variety in
offerings.
Clearly, HUL has the highest number of brand offerings in the market
Brand PreferenceThis section highlights the brand preference of consumers in terms of the soap bars that they currently use.
Clearly, Dettol has the highest brand
preference amongst consumers.
Brand LoyaltyThis section focuses on the factors on the
basis of which the consumers are loyal to
the brands they use currently.
Clearly, Quality of the soap bars is the primary reason why consumers prefer their
respective brands.
Brand StageThis section highlights the various stages of brands in the marketplace from the perspective of the shopkeeper as they are the first source of information about the soap bars.
Factor Overview
Factor overview focuses on the attributes of a soap bar from the consumers perspective. It helps to
understand the factor laid importance by the consumers.
Factor OverviewThis section focuses on the factor laid importance on attributes by the consumers.
Clearly, Brand and Quality are the
attributes that the consumers lay the most
importance on while making a purchase.
*Please note: The attributes with the
lowest value have the highest
importance. For example, values of
attributes closer to 1 are very important
and the importance keeps decreasing as
the values increase.
Colour
This section focuses on the colour of soap
bars that the consumers prefer.
Clearly, Green is the colour of soap bar that the consumers prefer
ShapeThis section focuses on the shape of soap
bars that the consumers prefer
Clearly, Rectangle is the shape that consumer prefer of their soap bars
Additional Information
Additional Information provides insights that help to obtain a complete overview of the soap bars in
the marketplace.
Amount SpentThis section focuses on the average
amount of money spent by consumer on a
single soap bar.
Please Note:
A consumer purchases a set (4-5 soaps)
of soaps on a single purchase.
Clearly, is the range between which consumers spend most frequently on a single soap
bar.
ImprovementsThis section focuses on the attributes that the consumers feel that the soap bars can improve on to provide them more utility.
Clearly, Price is the attribute that the
consumers that the soap bars should
improve on.
Word AssociationThis section focuses on the words that the
consumers associate a soap bar to.
Clearly, Quality is the most associated by the consumers to a soap bar.
