lucie mclean — come together: building product culture in non-digital organisations (turing...
TRANSCRIPT
COME TOGETHERBuilding product culture in non-digital organisations
Lucie McLeanHead of Product – Children’sBBC Design and Engineering
Traditional Digital
Strategy Efficiency Innovation
Culture Hierarchy Collaboration
Talent Low cost High skill
Technology Legacy Cloud, mobile, apps
User experience “Who cares” Mission critical
IT Philosophy Default to NO Default to YES
Project management Waterfall Iterative (agile)
Business model Service & support Relationship & partner
The Digital CIO Mindset
By Michael Krigman cxotalk.com
https://techcrunch.com/2016/01/31/digital-transformation-requires-total-organizational-commitment/
6 THINGS WE DO
1. EVANGELISE PRODUCT MANAGEMENT
Show, don’t tell
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%1 2 3 1 2 3 4
Bos
s 1 2 3 4 5
Bos
s 1 2 3 4 5 6
Bos
s 1 2 3 4 5 6 7
Bos
s
Tutorial World 1 World 2 World 3 World 4
Howareplayersprogressingthroughthegame?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
1 2 3 1 2 3 4 BOSS
Tutorial World 1
Where are we losing players?
This little guy killed over 25,000 kids in the first 2
weeks
We record the x-y co-ordinate when a player dies
Ç 9%
Build, measure, learn
Hypothesis:
Introducing a skip level feature will result in players engaging with more level content
Outcome
Ç70%
More players engaging with the later levels
Weeks
Updates are retaining more players
Danger Mouse Typical Game
Update New levels added
Talk about product management outside your
organisation
2. HAVE EMPATHY
Understand what went before
“It's f***ing shit , hard to read - seriously the guy who approved to put this on shoould (sic) be be shot….twice to make sure he doesn't make the same miastake (sic) again…
The colors (sic) are f***ing horrible. It is entirely f***ing horrendous.”
Understand the impact of your work
Teach as you go
Adigitalproductisforlife,notforChristmas
Make decision-making easy
Slowdown
3. MIND YOUR LANGUAGE
‘IN DEVELOPMENT’
‘Indevelopment’
Be mindful with terminology
Use examples
Use analogies
Useanalogies
Jonathan Palombo Photography at http://flickr.com/photos/57778372@N04/12777554715
Why?
We
4. FIND YOUR FRIENDS
5. STAY CLOSE TO YOUR PEERS
6. BE NICE
