lopez garcia_10.1.1_final

TheAutoMoto.com Corporation looks to put a new fuel-efficient vehicle in the hands of persons with a low or medium income, that like to look good and help the planet at the same time. The unique features of The AutoMoto make this product different in front the competitors. The rebrand and new design looks to create awareness between the target

audience, apposition in the market and elevate sales.

ii

mission...................00 vision .......................00client .......................00

competitors ..............00 swot .........................00creative brief ............00target audience .........00mood boards .............00

media mix ...................00 electronic media ........00social media ..............00print media ................00video & sound ...........00

works .... ...................00 images ......................00the designer .............00

logo ........................00 voice ........................00color .......................00typography ...............00images ......................00textures ...................00

iv

logo .........................00 voice .........................00color ........................00typography ................00images .......................00textures ....................00

mission...................03 vision .......................00client .......................00

competitors ..............00 swot .........................00creative brief ............00target audience .........00mood boards .............00

market sector:

The target audience are women and men between the 16 to 45 years old, worried by the global warming, with a low or medium income that like to look good, people living in cities with large traffic jams and people with disability that can not ride a regular motorcycle. The motorcycle industry is offering three-wheel motorcycle as an option for disabilities people that desire drive a one again.

06

let’s know them:

elizabeth lamport henry jones

Elizabeth Lamport, is a 16 years old girl. She is a grade A

student. She is very responsibleand part of Eco-Friends school

club. She love social media. Elizabeth love to hang out with her friends. She wants to buy her first vehicle, She lovesnature, this is the reason he wants to buy a hybrid or an electric car, but they are too expensive for her. She is open to an alternative vehicle that fit her budget.

Henry is a 45 years old man that loves his family. The park for him is the best place to spend and have good quality time with his family. He is very social person. He has different working hours and days off. Hiswork is 15 miles a way from his house. He defines his self a free spirit, and he love to drive, claiming that is relaxing. He always wants to buy a motorcycle, but his wife is afraid that something happen to him if buy one, because he has an accident 20 years ago and his still have problems in the right leg.

16 to 45years old

worried by the global warming

low or medium income

like tolook good

people with disability

logo .........................00 voice .........................00color ........................00typography ................00images .......................00textures ....................00

re-designing the logo:

The AutoMoto re-design logo is the first step of re-launching the brand to market. The brand is relatively new, but the actual logo has some problems in matter of longevity, versatility and memorability between the target audience. Also, the logo does not follow establish typography, making the logo confusing and easy to forget. This is what the new logo design want to solve.

This logo is has an abstract icon compass. Using the A as part of the arrow that point north. The M acts as the circle and the south arrow. The icon needs to be simple and easy to recognize. This will make easy the association of the logo with the brand and the product. The logo can work vertical or horizontal making

it versatile and flexible.

AUTOMOTOa d v e n t u r i n g y o u r l i f e

vertic

al

horiz

onta

l

10

black & white color

negative

single color





12

do & don’t:



other correct use

No tagline

Negative over busy background

Trasparent overclear background

Trasparent overdark background


incorrect use

Wrong Color

Tagline over logoAUTOMOTO

a d v e n t u r i n g y o u r l i f e

incorrect use

Full color over busy background


Logo distorted

Stroke logo

14

sizing & placement:

The placement and minimum size of the logo is important. The logo can work without the tag line, depending of the design. The minimum clear space for each side is determinate by the letter “A” of AutoMoto logotype. The minimum size of the logo to be place in any design elements in horizontal version is W: 2.5” and L: 0.85” with the tag line, and with out the tag line is W: 1.5” and L: 0.5”. In vertical version is W: 1.5” and L: 1.25” with the tag line and W: 1” and L: 0.75” with out the tag line.

For web the minimum size in horizontal version is W: 180 px and L: 60.932 px with the tag line. With out the tag line is W: 108 px and L: 36.559 px. In vertical version with the tag line is W: 108 px and L: 89.993 px, and W: 72 px and L: 53.828 px with out the tag line.

Note:The “A” on the vertical version is 150% scale to have the same space as the horizontal version


vertical

no tagline

no tagline

horizontal

hear my voice:

The AutoMoto voice is different and fun. The voice should express what the AutoMoto is all about. The AutoMoto is fun, friendly, secure and honest. The target audience needs

to feel that at the moment they hear about this new and innovative three-wheel motorcycle. Each individual should

feel the freedom in the words. The tone will be informal but intelligent, reaching all the target audience and

making them focal point inside The AutoMoto world.