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TRANSCRIPT
THINKING PLASTIC
ALL THE PLASTIC BAGS THAT HAVE EVER BEEN MADE ARE STILL ON THIS PLANET.
WHAT ARE WE DOING ABOUT IT ?
CREATE AWARNESS To reduce and refuse plastic bags and to use a re usable bag
To dispose off the bags in a responsible manner
Details of the eventWhere: Space
TIme : 10:30am- 1:00pm and 4:30pm to 7:00 pm
Date : either 17th to 27th or 4th to 14th
Stake holders
National geographic: sponsorship of 30,000 cloth bag and the organsier
Association : Permission to use to space
Event company: providing all the supplies
Shopkeepers: taking back the plastic and being part of the campaign.
Volunteers- Through which we will reach out to people.
Advertisements: radio , print , web,
THE IDEA Why is the campaign called byob
BYOB- has been adopted from the famous saying bring your own bottle.
Several campaigns have been done in the past called BYOB and hence creating a norm worldwide, referring to bags as well.
Our campaign is about encouraging people to bring there own bags and refuse plastic bags at shops.
QUALITIES OF THE LOGO
Simple Gives the message Needs to explain byobIt need to be pictorial as well A symbol that can be recognised from farIt needs to indicate environmental friendly
COLOUR PALLET
ITERATIONS OF LOGOS
BYOB
BRINGYOUROWNBAG
Other iteration of this logo
BYOB
BRINGYOUROWNBAG
BYOB
BRINGYOUROWNBAG
BR
ING
YOUR
BAG
OW
N
BYOB Bring Your
Own Bag
BYOB Bring Your
Own Bag
BYOB Bring Your
Own Bag
Bring Your Own Bag
BRING YOUR OWN BAG
Bring Your Own Bag
BRING
YOUR
OWN
BAG
List of deliverables:1. PROMO2. Radio ad and content with factoid 3. Bags (3 types)4. T-shirts5. NGC Caps6. Presskit(Folders,tshirt,fliers,backgroundinfo)7. Posters for painting contest 8. Branding at painting contest 9. Registration form 10. Branding for commercial street stores and cable operators at painting contest11. Posters for BYOB Commercial Street12. Fliers13. Standees14. Kiosk design- movable15. Instillation of plastic monster16. Banners on commercial street (2 nos – beginning and middle)17. Badges 18. booklet – information on how to reduce19. Pledges20. Website 21. Invites22. The intervention with the training of te volunteers
Research report ideasTargeting the general public who are interested in the idea
How to reduce plastic : self guide
Everyday Products with Little or No Plastic Packaging: A Shopping Guide.
Misconceptions
Targetting the bbmp
A report on solutions that can be done to help
A report on the issue